The team at AUDIENCEX is excited to share our ongoing collaboration with client Boxed Water™ on actively working towards greater sustainability in digital marketing.
It has been estimated that the digital advertising industry creates up to 3.5% of global greenhouse gases every year, driving an urgent need to reduce this impact wherever possible – a need we are honored to embrace. Our collaboration focuses on serving compelling creative assets highlighting the sustainable benefits of Boxed Water™ to a naturally receptive audience, avoiding energy and emissions that can be incurred with the mass data transfer of ads.
Boxed Water™ is a rapidly growing business centered around industry-leading sustainability, offering purified water in recyclable, refillable, BPA-free packaging that is 92% plant-based (the most renewable package in the water aisle). Boxed Water™ cartons promote sustainability from the source, using water that is closer to consumer destinations, as well as packaging and shipping designed to maximize efficiency and minimize environmental impact. Their top selling 500 ml cartons are certified CarbonNeutral® by Climate Impact Partners.
AUDIENCE is proud to provide Boxed Water™ with our full-service digital advertising solutions, including omnichannel media access, holistic strategy and advanced data science to drive results for clients. With our culture centered around purpose as a driving force, we are proud to leverage best-in-class technology to power advanced campaigns that deliver on performance while prioritizing principles with innovative solutions including AUDIENCEX Video Stream (AXVS), our sustainability-focused adaptive video streaming solution, and AUDIENCEX Intelligence (AXi), our AI-enabled suite of predictive analytics and data science tools built to put privacy first.
Throughout Boxed Water™ campaigns developed by AUDIENCEX’s creative team, from always-on brand creative to campaigns featuring the brand’s newest products – Jurassic World-inspired cartons, informative messaging educates the consumer about sustainability issues while contextualizing the brand’s products and how they reduce carbon footprint. In interactive, high-impact creative formats, this messaging actively engages the consumer, ensuring that not only do they retain the product information but the purpose behind it.
With AXVS, brand video creative centers sustainability beyond the messaging itself, measurably decreasing the carbon impact of serving the ads themselves. This adaptive streaming technology decreases data waste in serving video content within ad units, ensuring both a faster, more efficient ad is served to the user, and that the carbon impact of the data transfer itself is significantly reduced.
By leveraging privacy-safe AXi tools such as predictive analytics and custom audience modeling, ads are served across all formats and channels to the audiences most likely to engage with them. While this clearly improves campaign performance, it also further reduces the carbon impact of the campaign by avoiding energy and emissions that can be incurred with the mass data transfer of broad, inefficient media placements.
Danielle Gale, VP of Strategy here at AUDIENCEX, shared, “Our team is incredibly proud of the work that we’ve been able to accomplish with Boxed Water™. The shared values between our companies are deeply meaningful to us, and the opportunity to collaborate with a brand intrinsically built around sustainability is one that we do not take for granted. We look forward to continuing to work with them, as well as all of our clients, as we develop new solutions and forge new partnerships in our ongoing efforts to further the cause of sustainability both within our industry and beyond.”
“We are thrilled with the creative campaigns the AUDIENCEX team has developed. Leveraging their digital expertise has allowed us to reach more robust audiences, sharing our sustainable message across the nation,” said Kavita Shah, VP of Marketing at Boxed Water™.
As all industries must work toward greater sustainability for the future of our shared world, it is the hope of both our companies, leadership and team members, that we can help be a part of driving broader solutions. If you’d like to learn more about how you can take an authentically purpose-driven approach to your digital advertising, please reach out to get connected with one of our strategists.