As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to...
Choosing the Best Demand Side Platform DSP programmatic buying can be difficult to navigate. Choosing the best demand side platform...
In this guide, we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital...
Community-led growth is a type of marketing strategy in which the community around a product or service takes an active...
The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
When Apple rolled out their new iOS 14 update in late 2020, it came with some updated privacy settings for...
As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are...
Dynamic Creative Optimization, or DCO marketing, is a form of programmatic advertising that allows marketers to personalize the creative shown...
As the digital landscape continues to evolve rapidly, brand safety is increasingly becoming an area of serious concern. In recent...
How to Get Started With Buying Programmatic Advertising How does programmatic advertising work? If you want to know how to...
Last year, bot fraud represented a $7.2 billion global challenge to our industry. Like any challenge, it creates an opportunity...
Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will...