As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least,...
Last year, bot fraud represented a $7.2 billion global challenge to our industry. Like any challenge, it creates an opportunity...
Marketer inclusion of connected television into their media mixes is a curious tale. Gone are the days when campaigns can...
Whether it’s the inherent fresh feeling of a new year or the strategic marketing of homegoods sales in January coupled...
Retargeting is a great way way to keep the conversation going with your customers after they leave your site. People...
As the number of marketers finding success with social media marketing continues to grow faster than time spent on social...
The television remains the most prominent and influential screen in the home, and TV advertising is about to get a...
As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable...
The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to...
Marketers are often expected to be wizards, conjuring results from ethereal & evaporating resource pools. To thrive, they must not...
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads...