Strategy comes in many shapes and sizes, but for Taylor Moldo, a strategist at AUDIENCEX, it means structuring and suggesting campaigns that will help advertisers meet their goals and KPIs. What does his day-to-day look like, and how does he build the perfect campaign recommendation? Read on to learn how in his aX profile.
A Day in the Life
A strategist oversees all incoming campaigns, working closely with clients to build campaigns that match their audience targets, budgets, and KPIs. On a typical day, Taylor reviews RFPs, looking closely at what the client’s objective and main KPIs are. Once he has identified the appropriate platforms and channels, he builds a media plan to share with the clients.
Life Before AUDIENCEX
Before AUDIENCEX, Taylor worked in commercial real estate, searching for office space that met various companies needs. After one year in real estate, he realized that his passion was advertising, and moved into digital advertising with Cadreon, working on the programmatic team for Hulu. This is where Taylor learned about the digital advertising industry and realized that he wanted to get hands-on experience within the DSPs, which is what brought him to AUDIENCEX.
Why AUDIENCEX
What made AUDIENCEX the right fit? “AUDIENCEX is a collaborative, team-oriented environment, where I am always learning something new. During my time at AUDIENCEX, I have had great mentors, who have given me the opportunity to grow my career, having started out in AdOps and transitioned to Strategy.”
Continually Growing
The digital advertising industry changes on a daily, if not hourly basis. To keep up to date, Taylor prioritizes education to help him stay on top of industry trends. He subscribes to blogs and attends webinars on a weekly basis, and then applies this information to incoming campaigns and RFPs.
Teamwork Makes the Dreamwork
Being at the forefront of all incoming campaigns, Taylor knows he has to be knowledgeable about every aspect of the industry, and makes himself available to answer colleagues’ questions about aX’s offerings and capabilities.
Outside the Office
When he’s not strategizing about campaigns, you can find Taylor on the basketball court. “I love to play basketball. I play with my friends every Saturday morning; it’s a nice way to start the weekend.” When he’s not shooting hoops, Taylor also likes going to the movies, cooking, and trying new recipes.
Office Dogs
Dogs – I have 2 dogs Rex and Roger. They are always there no matter what, especially when I have food in my hand.
Digital Distractions
What apps, shows, and podcasts keep Taylor busy?
- KicksOnFire: “I have recently been getting back into my sneakerhead phase and looking to expand upon my collection.”
- Stranger Things: “It has a good mix of mystery, adventure, and thrill which keeps me entertained for hours.”
- Hip Hop: “I love early 2000’s Hip Hop.”
Fun Facts
Taylor once played basketball with Rondae Hollis Jefferson (currently playing for the Toronto Raptors).
Hypothetically Speaking
We asked Taylor what 3 things he thinks will change in the advertising industry in the next 3 years, and here’s what he had to say:
- With technology changing every day, it will be interesting to see which jobs will be automated and how that will create new jobs in the field.
- New channels will emerge. Programmatic has been around for 10 years and you can see how fast it has progressed in that short time frame.
- Tracking will be more accurate. Being able to rely on pixels as well as new technology that can track conversions back to every channel.
Audience Targeting
Shoe ads from Nike. I am always looking at new shoes that are coming out.
The Future
What is Taylor looking forward to most in the next 5 years? “To mentor a team. It has been a dream of mine to be able to influence and pass along my knowledge to a group of young individuals who are new to the ad tech industry, as I once was.”
About aX Profiles
aX Profiles provide a glimpse into the bright & fun personalities that shape our culture. Check out the rest of our aX profiles, and stay tuned each month for additional stories!