“We must use time creatively, in the knowledge that the time is always ripe to do right.” -Dr. Martin Luther King
The police brutality we recently witnessed during the senseless killing of George Floyd was devastating, sickening and impossible to ignore. For many, it was a reminder of the racial injustices embedded within our country. Many members of the AUDIENCEX team are afraid, we’re hurt, we’re experiencing pain, we’re outraged. We want to do something about it. Black Lives Matter.
To create change, we’ve made it a point to start within ourselves by identifying our own biases and work on getting rid of preconceived notions and misconceptions we have about other people. Empowering ourselves with knowledge and learning is another way we want to commit to enacting change. Below, we highlight resources anyone can use to test their own biases, learn about racism and social injustices, and gain information on organizations fighting for causes.
Engaging in conversations, actively listening to each other, and sharing perspectives is another great avenue to spark ideas, gain awareness and initiate change. We are actively working to find ways that we as a company, can best engage in these conversations amongst employees, align on ideas, and make impactful changes.
There are meaningful ways we can all show up and create change by standing up for what we believe in, whether it’s through joining a protest, becoming involved with causes, signing petitions or donating. More importantly, we plan to help out by voting this election season, encouraging our friends and family to vote, and making sure our voices are heard.
aX GIVES BACK
As a company, we’re making a donation to the ACLU as much of ACLU’s work is directly connected to racial justice. Their work in the areas of education and criminal justice, including jails and police practices, is integral to dismantling racism and creating equitable opportunities and outcomes for all.
LEARN & EDUCATE
We’ve put together a handful of resources including books, documentaries and films to learn more about racial injustices and to gain perspective.
Test your own biases
Tolerance.org provides a tool to test yourself on your own hidden biases. Your willingness to examine your own biases is an important first step in understanding the roots of stereotypes and prejudice in our society. Click HERE to access the test.
Ijeoma Oluo guides readers of all races through subjects ranging from affirmative action to “model minorities” in an attempt to encourage honest conversations about race and racism, and how they infect almost every aspect of American life.
Ta-Nehisi Coates writes an impassioned letter to his adolescent son, counseling him on the history of American violence against black lives, vulnerability to wrongful arrest, police violence and disproportionate incarceration.
Ibram X. Kendi examines the concept of antiracism and reshapes the conversation about racial justice in America. He points readers toward liberating new ways of thinking about ourselves and each other.
Following are organizations fighting for social justice causes. We encourage you to take the time to learn about them. Each of the organizations’ websites offer information on how you can participate and donate.
The ACLU dares to create a more perfect union — beyond one person, party, or side. Its mission is to realize this promise of the U.S. Constitution for all and expand the reach of its [email protected]_nationwide
National organization committed to end mass incarceration and excessive punishment in the US. EJI provides research and recommendations to assist advocates and policymakers in the critically important work of criminal justice reform. @eji_org
Premier legal organization fighting for racial injustice. Through litigation, advocacy and public education, LDF seeks structural changes to expand democracy, eliminate disparities and achieve racial justice that fulfills the promise of equality for all Americans. @naacp_ldf
AUDIENCEX’s Senior Programmatic Trading Specialist, Daniel Lee, and his mom are helping to donate to the Black Lives Matter movement. To learn about their story, visit The Transparent Co.
Here are some influential voices in the community that can be found on Instagram:
@osopepatrisse (Patrisse Cullors-Brignac, cofounder of Black Lives Matter)
Follow AUDIENCEX on instagram at @audience_x for updates.
While we cannot erase the events of the past, we can all do our part to make positive changes for the future. The AUDIENCEX team is pledging to stay committed to being an ally to the black community in any way that we can.
“The new racism is to deny that racism exists.” — Unknown