TikTok is the fastest growing global destination for short-form mobile videos among Gen Z and millennial audiences. The visual app – which allows users to create and share a 15-60 second video with music, effects, and built-in filters – has shaken up the marketing world with its extraordinary virality reaching over 500 million active global users. AUDIENCEX is happy to announce that we are now able to run campaigns on TikTok, along with the many other social media platforms available.
TikTok Audience Breakdown
TikTok has 27MM monthly active users in the United States. 85% of those users are under 35, meaning Gen Z and Millennial. 69% are 13 – 24, and 31% are 25+. When it comes to gender, the TikTok users are approximately 60% Female and 40% Male.
The average user spends 40 minutes per day on the platform. For GenZ, they spend an average of 34 minutes per day, versus 44 minutes per day for millennials. The most fascinating stat about TikTok is that the average user opens the app 9 times each day.
While there are lots of benefits of this new and exciting platform, TikTok also has some limitations, including:
Forecasting is limited to a single gauge, with no details related to size or pricing. Red indicates an audience that is too narrow, while dark blue indicates one that is too broad.
The TikTok pixel currently only records single session conversions, which means the user must click on the ad and complete the conversion within the same session. If they do so, a conversion is attributed to TikTok. If the user leaves and comes back later through a browser, the conversion is not attributed to TikTok.
Based on that, TikTok highly recommends optimizing toward upper-funnel conversions such as Add to Cart. The implication here is that the methodology increasingly understates conversion volume as the conversion cycle lengthens.
Get Started with Your First TikTok Campaign
Interested in getting started with your first TikTok campaign, but not sure where to begin? Contact us to connect with one of our paid social media experts who will help you expand your presence across social platforms with a strategic TikTok campaign.
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