Every consumer journey is different, and the path to making a purchase is not always the same. And this has...
Programmatic display ad buying has changed the world of marketing forever. Programmatic display ads have become increasingly popular for advertisers...
Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you...
Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real...
Understanding retargeting vs. remarketing can help you reach visitors who are already interested in your brand by bringing potential customers...
Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital...
The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of...
In this guide, we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital...
AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through...
Pixels make the digital advertising world go round. And yet, they are sometimes almost an afterthought of modern marketers. First,...
It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact,...
As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable...