• September 25, 2023
  • AUDIENCEX
  • Programmatic
    Programmatic

    A Guide To Programmatic Advertising for Small Businesses

    Programmatic

    How To Reach Niche Communities with Programmatic Advertising

    Strategy

    Using Digital-Out-of-Home as a Performance Channel

    Strategy

    How Advertisers Can Use Convergent TV

    Programmatic

    What You Should Know About Digital Out-of-Home Advertising

    Programmatic

    Tips and Tricks for Mobile App Advertising

    Programmatic

    What You Need to Know About Bid Shading

  • Search
    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

    Guides

    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geofencing Ads & Geotargeting

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    What Is Social Commerce and How Does It Work?

    The Purpose of Incorporating Paid Social into Advertising Strategies

    How Dark Social Could Be Impacting You

  • Strategy
    Strategy

    The Role Of Data Science in Advertising

    What Your Demand Generation Metrics Are Telling You

    7 Common Challenges Independent Advertising Agencies Face

  • Webinars
    Webinars

    Webinar – aX Roundtable: AI in Programmatic Advertising

    Webinar – Beyond Awareness: Digital Out-of-Home for Performance

    Webinar: Unified TV Marketing Across a Fragmented Landscape

  • Guides
    Guides

    Q4 2023: Holiday Marketing Performance Guide

    How To Build and Measure Brand Affinity

    How To Reach Niche Communities with Programmatic Advertising

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Display

Insights

How Prospecting and Retargeting Contribute to Successful Programmatic Advertising Campaigns

Every consumer journey is different, and the path to making a purchase is not always the same. And this has...
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Guide to Programmatic Display Advertising
Programmatic

What is Programmatic Ad Buying?

Programmatic ad buying has changed the world of marketing forever.  Digital ads have become increasingly popular for advertisers who want...
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Programmatic

Webinar: Introduction to Programmatic Advertising

Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you...
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Insights

5 Digital Strategies to Turn Q4 Holiday Shoppers into Brand Loyalists

Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real...
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Insights

Retargeting Vs. Remarketing

Understanding retargeting vs. remarketing can help you reach visitors who are already interested in your brand by bringing potential customers...
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InsightsMarketingPaid SearchSocialTechnology

The 5 Benefits of Programmatic Advertising

The benefits of programmatic advertising expand as consumers spend increasingly more time online, making digital marketing a powerful tool for...
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Insights

The Top 20 Performance Marketing Strategies for 2020

The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of...
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Programmatic

Finding the Best Digital Marketing Tactics for Your Campaign Goals

In this guide, we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital...
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Announcements

Reach In-Market Shoppers on Amazon Advertising

AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through...
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Programmatic

Pixels, Please!

Pixels make the digital advertising world go round. And yet, they are sometimes almost an afterthought of modern marketers. First,...
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InsightsPaid SearchProgrammaticStrategy

Combining Search and Display Advertising to Boost Conversions

It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact,...
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MarketingPaid SearchProgrammatic

Why Recency Matters in Programmatic Advertising

As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable...
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NEWSLETTER

Recent Posts

  • The Role Of Data Science in Advertising
  • A Guide To Programmatic Advertising for Small Businesses
  • High-Impact Ads: Definition, Uses and Examples
  • Exploring the Future of Audience Measurement
  • Q4 2023: Holiday Marketing Performance Guide

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Technology

The Role Of Data Science in Advertising

Programmatic

A Guide To Programmatic Advertising for Small Businesses

Creative

High-Impact Ads: Definition, Uses and Examples

Technology

Exploring the Future of Audience Measurement

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