Last year, bot fraud represented a $7.2 billion global challenge to our industry. Like any challenge, it creates an opportunity...
As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to...
The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of...
When setting up a new marketing campaign on any channel, one of the first items that needs to be identified...
Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real...
The goal of advertising is to influence a target audience to take a specific action. The point at which the recipient...
The benefits of programmatic advertising expand as consumers spend increasingly more time online, making digital marketing a powerful tool for...
For advertisers looking to optimize the value of every impression, viewability benchmarks are simply not enough. Viewability metrics provide but...
While many marketers are in the midst of holiday campaign madness, some are beginning to look ahead to next year....