• June 26, 2022
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    Programmatic

    Native Advertising and How to Use It Today

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    Increasing Access to Programmatic Technology

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    Programmatic Audio Advertising in This Moment

    Programmatic

    OTT Advertising: Frequently Asked Questions

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    Advertising without Third-Party Cookies: Frequently Asked Questions

    Programmatic

    Digital Advertising Trends for 2021

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    The Beginner’s Guide to Connected TV Advertising

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    Optimizing Your Paid Search Campaigns

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    What is Paid Search Marketing?

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    Integrating Search and Social Advertising

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    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geotargeting & Geofencing in Advertising: The Basics

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    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

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    Everything You Should Know About Social Media Marketing

    A Look at Influencer Marketing

    What is Snapchat Advertising?

  • Strategy
    Strategy

    How to Use Geolocation Data for Political Advertising

    How to Create a Multicultural Marketing Strategy

    Changes Higher Education Marketers Need to Make in Their Strategy

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    Webinar: Rethinking Strategies for Higher Education Marketing

    Webinar: Finding Synergy in Organic and Paid Social Strategies

    Webinar: Political Advertising in an Omnichannel Landscape

  • Guides
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    How to Create a Multicultural Marketing Strategy

    Engaging with Your US Hispanic Audience

    Q4: The Performance Marketer’s Guide

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Guides

Guides

Programmatic Advertising During a Global Pandemic: Your Guide for Success

While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing:...
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Guides

Listen Up: Best Practices for Programmatic Audio

With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By...
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Guides

How to Create a Multicultural Marketing Strategy

Multicultural marketing has become a key component of business growth, as the marketing strategies that help a brand gain prominence...
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Programmatic

The Definitive Guide to Programmatic Advertising

What Is Programmatic Advertising | What Is Programmatic Marketing? Digital advertising is one of the most dynamic fields to follow,...
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Guides

Engaging with Your US Hispanic Audience

As we continue to recognize Hispanic Heritage Month in the US, celebrating and honoring the heritage, culture, and contributions of...
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Guides

Which Social Media Platform is Right for Your Campaign Goals?

In the midst of the COVID-19 pandemic, more people are spending time at home and as a result, social media...
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Guides

The Beginner’s Guide to Connected TV Advertising

Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching...
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Guides

5 Tips to Amplify Your Social Media Marketing

Social media has evolved over time to become one of the most popular sources of information, entertainment, and connectivity, as...
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Guides

Integrating Search and Social Advertising

As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness...
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Guides

Best Practices for Native Programmatic Advertising

Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers...
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Guides

The Top Targeting Tactics for 2021

Every consumer journey is different, and the path to making a purchase is not always the same. Some consumers buy...
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Guides

5 Steps to Prepare for the Loss of Third-Party Cookies

Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers. Since...
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  • How to Use Geolocation Data for Political Advertising
  • How to Create a Multicultural Marketing Strategy
  • Webinar: Rethinking Strategies for Higher Education Marketing
  • Optimizing Your Paid Search Campaigns
  • Changes Higher Education Marketers Need to Make in Their Strategy

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How to Use Geolocation Data for Political Advertising

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How to Create a Multicultural Marketing Strategy

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Webinar: Rethinking Strategies for Higher Education Marketing

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Optimizing Your Paid Search Campaigns

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