Every week, a new article is published about the number of users who block or otherwise find ways to ignore...
JoinedFebruary 10, 2021
Articles26
If marketers were to believe media consumption metrics as an absolute truth and a barometer for attention, it would seem...
Testing is core to marketing, but reporting on a myriad of experiments across a plethora of partners is a headache....
As marketers rightly seek and demand better, clearer reporting into the efficacy of their media spend, so advanced television campaign...
As marketers seek better agency over their efforts, so many are bidding farewell to external agencies and bringing more activities...
As marketers look for ways to maximize their Q4, so many are revisiting their foot traffic tactics, and for good...
Every year, The Drum Digital Trading Awards celebrates the best in the ad tech industry. This year, we’re pleased to...
As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent...
For advertisers looking to optimize the value of every impression, viewability benchmarks are simply not enough. Viewability metrics provide but...
The tune is changing for audio advertising as programmatic advertisers attempt to find the right strategy & frequency for reaching...
Marketer inclusion of connected television into their media mixes is a curious tale. Gone are the days when campaigns can...
Historically, retail marketing has been viewed in two parts: online and in-store. However, the user journey is far more nuanced...