As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder they are turning...
JoinedFebruary 10, 2021
Articles26
From addressing audiences to zigzagging through the funnel, driving meaningful growth for any brand requires a comprehensive, omnichannel approach. In...
Retailers have long known that the experience within their stores can greatly affect shopping behaviors. Lighting, music, end caps, and...
Better ad experiences foster better ad engagement. It’s a quintessential truth of digital advertising, and a central force behind a...
As the number of marketers finding success with social media marketing continues to grow faster than time spent on social...
Marketers are often expected to be wizards, conjuring results from ethereal & evaporating resource pools. To thrive, they must not...
Every day, marketers lean on artificial intelligence (AI) more and more. Indeed, it is running in the background of every...
In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on...
The customer journey is a long and winding road, but so often marketing attribution models only look at a small...
In this aX profile, we’re getting to know Stephanie Denevan, VP of Client Services at AUDIENCEX.
As traditional retailers struggle to maintain the excitement they drummed up over the holidays, there is much to be learned...
Whether it’s the inherent fresh feeling of a new year or the strategic marketing of homegoods sales in January coupled...