• June 8, 2023
  • AUDIENCEX
  • Programmatic
    Programmatic

    Using Digital Out Of Home as a Performance Channel

    Strategy

    How Advertisers Can Use Convergent TV

    Programmatic

    What You Should Know About Digital Out-of-Home Advertising

    Programmatic

    Tips and Tricks for Mobile App Advertising

    Programmatic

    What You Need to Know About Bid Shading

    Programmatic

    Native Advertising and How to Use It Today

    Insights

    What Is Programmatic Marketing?

  • Search
    Search

    Optimizing Your Paid Search Campaigns

    Paid Search

    What is Paid Search Marketing?

    Guides

    Integrating Search and Social Advertising

    Insights

    Webinar: Paid Search During COVID-19

    Programmatic

    Using Geofencing Ads & Geotargeting

    Insights

    5 Key Trends for Digital Advertising in 2020

    InsightsMarketingPaid SearchSocialTechnology

    The 5 Benefits of Programmatic Advertising

  • Social
    Social

    What Is Social Commerce and How Does It Work?

    The Purpose of Incorporating Paid Social into Advertising Strategies

    How Dark Social Could Be Impacting You

  • Strategy
    Strategy

    Using Digital Out Of Home as a Performance Channel

    How Community-Led Growth Impacts Your Brand

    When Should You Use Video Reward Ads?

  • Webinars
    Webinars

    Webinar – Beyond Awareness: Digital Out-of-Home for Performance

    Webinar: Unified TV Marketing Across a Fragmented Landscape

    Webinar: Insights into Digital Advertising for 2023

  • Guides
    Guides

    How To Make the Most Out of Pre-Roll Advertising

    Q4 Marketing 2022 Guide

    Q4 2022: The Performance Marketer’s Guide

    A Guide to Full Funnel Marketing

barbie koelker
JoinedFebruary 10, 2021
Articles26
Insights

3 Reasons Marketers are Turning to AI

As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder they are turning...
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Announcements

Empowering Marketers from A to Z: Our New Partnership with Zeta Global

From addressing audiences to zigzagging through the funnel, driving meaningful growth for any brand requires a comprehensive, omnichannel approach. In...
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Insights

Improving Shopper Sentiment to Increase Conversions

Retailers have long known that the experience within their stores can greatly affect shopping behaviors. Lighting, music, end caps, and...
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Insights

Native Migration: Flocking to Form Fitting Ads

Better ad experiences foster better ad engagement. It’s a quintessential truth of digital advertising, and a central force behind a...
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Programmatic

Competing to Captivate on Social

As the number of marketers finding success with social media marketing continues to grow faster than time spent on social...
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Marketing

Marketing Magic: Conjuring Resources to Justify Budgets

Marketers are often expected to be wizards, conjuring results from ethereal & evaporating resource pools. To thrive, they must not...
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Technology

AI in Marketing: Finding a Foothold in the Funnel

Every day, marketers lean on artificial intelligence (AI) more and more. Indeed, it is running in the background of every...
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Insights

Succeeding with MarTech Requires Identifying Goals

In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on...
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Insights

Marketing Attribution: Looking Beyond Last Click

The customer journey is a long and winding road, but so often marketing attribution models only look at a small...
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Company Culture

aX Profile: Getting to Know Stephanie Denevan

In this aX profile, we’re getting to know Stephanie Denevan, VP of Client Services at AUDIENCEX.
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Insights

Top 5 Lessons from Direct to Consumer Brands

As traditional retailers struggle to maintain the excitement they drummed up over the holidays, there is much to be learned...
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InsightsMarketingProgrammaticTechnology

The Importance of Testing in Advertising Campaigns

Whether it’s the inherent fresh feeling of a new year or the strategic marketing of homegoods sales in January coupled...
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Zeen Widget

Strategy

Using Digital Out Of Home as a Performance Channel

Announcements

AUDIENCEX and Boxed Water™ Promote Sustainability in Digital Advertising

Social

What Is Social Commerce and How Does It Work?

Announcements

AUDIENCEX and Geenee AR Partner to Embed Augmented Reality in Digital Advertising

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  • AUDIENCEX
  • Programmatic
  • Search
  • Social
  • Strategy
  • Webinars
  • Guides
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