AUDIENCEX and Geenee AR Partner to Embed Augmented Reality in Digital Advertising
The team at AUDIENCEX is excited to announce our new partnership with Geenee AR, providing our clients with access to Web-based Augmented Reality (WebAR)-enabled ads. This partnership will deliver innovative end-to-end AR advertising solutions, including specialized formats that embed immersive virtual try-on technology directly into ad placements for a seamless, engaging user experience.
The Power of WebAR Advertising
Geenee AR’s advanced AR-enabled virtual try-on technology, shown to increase online conversion rates by up to 67%, is currently leveraged across verticals including beauty, apparel, accessories, and more. It offers customers an interactive way to engage with products before purchasing them. Through the use of this technology, brands are able to meaningfully connect with their customers through a more personalized experience.
By pairing this technology with AUDIENCEX’s omnichannel media access, strategic expertise, and AI-powered predictive analytics, WebAR can be integrated into intelligently targeted ads across platforms, channels, and devices. Our clients will gain access to fully managed, continually optimized campaigns incorporating AR throughout display, social, native, DOOH, CTV, and other digital channels, all accessible to users without any specialized software via any web-enabled device with a camera.
With the reach and scale of our digital advertising solutions, brands that are currently using Geenee’s virtual try-on technology will also be able to further leverage these existing WebAR experiences. Through this partnership, they can reach new, targeted audiences wherever they are and invite them to engage directly with their products, forming an immediate connection with new consumers.
Leaders Detail the Benefits of Partnership
“Geenee has built an impressive AR platform and we are delighted to partner with them to deliver a higher level of engagement and ROI to our clients and their customers,” said Jason Wulfsohn, CEO at AUDIENCEX. “Through this partnership, we will provide brands and agencies with an immersive new ad format, backed by our strategic, data-informed approach and omnichannel media access. Advertisers will be able to reach their audience anywhere they are in the digital space and engage meaningfully with them in a more tangible, connected way.”
“Our mission at Geenee is to make WebAR Try-On & 3D Commerce for everyone and today we are enabling AR to reach more people through an official partnership with AUDIENCEX,” added Cory Grenier, Chief Executive Officer at Geenee AR, “This partnership unlocks the massive opportunity of AR advertising by providing agencies and brands with everything they need to build and deliver WebAR ad campaigns with expansive reach at scale.”
Are You Ready to Leverage WebAR?
Brands that have used Geenee WebAR as part of their marketing campaigns have reported significant engagement time, impressive conversion rates, and a demonstrable lift in purchase. AUDIENCEX and Geenee are actively seeking partners interested in taking advantage of this new, revolutionary advertising technology. Reach out today if you’d like to learn more about how you can leverage this technology in your next campaign.