Webinar: Rethinking Strategies for Higher Education Marketing
With university and college enrollment rates on the decline for the second consecutive year, it’s more important than ever to ensure your marketing strategies are effective and competitive. As prospect demographics and concerns evolve, marketers must understand who tomorrow’s students are, their needs and motivations, and how to effectively engage with them where they are.
Register now to join AUDIENCEX VP of Partnership Solutions Danielle Gale for our upcoming live event where she’ll explore strategic approaches to higher education marketing. We’ll examine relevant audiences, sharing insights on demographics that include Gen Z prospective students, parents to incoming freshmen, and nontraditional categories such as adults continuing education or considering career changes. We’ll also detail the challenges that higher education advertisers are currently facing, explore the landscape they must navigate and discuss how marketers can find and meaningfully connect with these audiences.