We all know that third-party cookies will be removed from Google Chrome sometime in 2022, but what does this mean for programmatic advertising? While there are many unknowns, now is the time for brands to find ways to connect with their customers without sacrificing their privacy.
Watch on demand as AUDIENCEX’s panel of industry experts explore the implications of the great cookie countdown, and ways you can adjust your current advertising strategy to get prepared.
Title: The Cookie Countdown Continues: The Future of Programmatic Advertising
Austin Gremp Lead Director, Client Strategy, The Trade Desk