As we weather a continued economic downturn and businesses prepare for the possibility of a recession, marketers are likely to find their budgets under increased scrutiny. While many brands consider potential cuts or reallocation of budget, those that maintain their advertising are likely to benefit from increased share of voice. As a stronger emphasis is placed on ROI, tactics can be adjusted to focus on performance marketing, promoting conversions while ensuring that your budget’s impact is easily attributable and that every spend is held accountable to perform.
Some of our channel experts at AUDIENCEX held a roundtable discussion on Thursday, August 4th, looking at how marketers can best navigate times of economic uncertainty to maintain performance and market share. Our team provided their perspectives on effective tactics and channels to foster meaningful brand engagement and boost performance outcomes, while exploring how the latest ad tech can empower marketers to remain adaptable and responsive, enabling continued optimization throughout every campaign’s life cycle.