As we continue to recognize Hispanic Heritage Month in the US, celebrating and honoring the heritage, culture, and contributions of US Hispanics, marketers and brands would be wise to take the reminder of how increasingly influential this growing demographic truly is.
Hispanic Americans are already the largest minority in the United States and are projected to comprise 21.1% of the U.S. population by 2030. And, despite comprising just 18% of the current population, US Hispanics were responsible for 26% of real expenditure growth between 2009 and 2019.
To help marketers, we’ve compiled a new one sheet, Engaging With Your US Hispanic Audience. This one sheet contains demographic trends and projections, such as cited above, as well as deeper insight into this demographic that can help marketers understand how to reach this audience and communicate more meaningfully.
To get the one sheet now, click here. If you’d like to discuss marketing to US Hispanic audiences in more detail, please contact us and we’d be happy to connect you with a campaign strategist who can help to get you started on more effective multicultural marketing.