Connected TV has continued to see rapid growth and evolution over the past year, as it matures into a robust and powerful performance channel. But many mid-market brands and agencies continue to underutilize or disregard CTV advertising in their marketing strategies as an opportunity to reach and grow their audience.
Recently, AUDIENCEX VP of Strategy & Partnership Solutions, Danielle Gale dove deep into CTV advertising. Now available on demand, join her for a look at CTV’s continued evolution, in which we examine the current landscape and discover how to best get started in launching successful campaigns.