Convergent TV advertising is finally coming into its own as the percentage of linear and digital viewers come into balance....
We live in an age when engagement rates are a form of currency, and social media is a massive part...
Multicultural marketing has become a key component of business growth, as the marketing strategies that help a brand gain prominence...
To target ad buys based on channel or demographic information alone is to bake a cake with only half the...
Many U.S. economists predict a recession in the near future. Economists at Wells Fargo & Co. and Deutsche Bank AG...
Despite recent news of an additional delay to the timeline for Google’s full deprecation of third-party cookie support, a cookieless...
Community-led growth is a type of marketing strategy in which the community around a product or service takes an active...
Digital advertising allows brands to reach out to their customer base directly across a vast landscape of channels, providing more...
Globally, the pet care industry was valued at $235.32 billion as of 2022, and it’s expected to reach $368.88 billion...
Pre-roll advertising has become a popular format in digital marketing, allowing advertisers to reach their target audience quickly and efficiently...
The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use...
Targeting specific audiences can lead to better engagement and better click-through rates in advertising campaigns. Ads that are shown to...