It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact, 28% of Americans say that they are now online “almost constantly”. With an increase in consumers’ multi-device activity, this gives agencies and marketers more devices to target, but also means reaching consumers isn’t as easy finding them on their desktop or mobile phone.
The 10th annual ANA Digital & Social Media Conference is making its way to San Diego, California. From July 24th to the 26th, top leaders and CMOs in the digital space will gather under one roof to discuss topics including AI, influencer marketing, voice, chatbots, measurement, and more!Read More
In order for a client’s campaign to run successfully and efficiently, a team of experts who are continually monitoring and optimizing is required. Just ask Brian Zielke, one of our incredibly talented Account Managers at AUDIENCEX. What does his day-to-day look like, how does he help his team grow, and where does he think the future of advertising is headed? Read on and find out in his aX Profile below!Read More
AUDIENCEX is the largest global independent trading desk built for performance marketers, and today we announced our record growth, including doubling our business in under 12 months, the addition of over 150 new clients, and revenue for the current quarter increasing more than 300% YOY. To support this rapid business growth, we have announced several executive-level hires, with the addition of Chief Commercial Officer Andy Vogel and Chief Financial Officer Ryan Carhart.Read More
The Digital Summit event series is in full swing, having already stopped at several cities across the U.S. this year. As a sponsor for the event, AUDIENCEX has traveled with the Summit to a handful of states, where we’ve expanded our knowledge of the advertising ecosystem, met talented professionals in the industry, and shared our story with others.Read More
If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look.Read More
As the VP of Technology, Lauren Hutton is involved with a lot of managing, creating, and executing. From high-level strategizing to detailed decisioning, Lauren is not afraid to roll up her sleeves and get the job done. What does an average day look like for her and how does she continue to grow? We explain all that, and more, in her aX Profile!Read More
For 17 years, the Marketing Analytics Summit has been the place for analysts, marketing technologists, and growth architects to come together and share their knowledge of the industry. The summit continues, and this year it’s hosted at Caesars Palace in Las Vegas from June 17th to the 20th!Read More
To target ad buys based on channel or demographic information alone is to bake a cake with only half the ingredients and no instructions. Sure, something will result from the effort, but it won’t be anything to write home — or in this case, tell the client or the CMO — about.
Social media should be a part of any effective marketing strategy. A sense of personal connectivity with your audience and the opportunity to inform are only a couple of benefits that come with it. As social continues to grow with new platforms, features, and functions, so does the need to stay up to date with the latest and greatest. That’s where Social Media Week can help.Read More