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AI in Marketing: Finding a Foothold in the Funnel

Every day, marketers lean on artificial intelligence (AI) more and more. Indeed, it is running in the background of every campaign we launch, identifying audiences and finding the ideal moments and messages with which to engage them.

Typically, adoption of AI in marketing begins with a desire to improve a single aspect of an overarching marketing effort. As teams see success, AI’s foothold in their daily functions flourishes, finding its way further down the funnel.

Succeeding with MarTech Requires Identifying Goals

In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on what they would’ve done differently if they had the chance. Indeed, most of us have little time to deploy new technologies, much less pontificate about how those experiences could be improved.

aX Profile: Getting to Know Chris Clark

Search and social campaigns can make a significant impact, especially with brands looking to gain exposure and connect directly to consumers as well as other businesses . In order to make these campaigns run effectively, however, a talented team working behind the scenes is absolutely necessary. What does an average day look like and how does the team continue to grow? In this aX profile, we’re looking into a day in the life of Chris Clark, Director of Paid Search & Social at AUDIENCEX.

Marketing Attribution: Looking Beyond Last Click

The customer journey is a long and winding road, but so often marketing attribution models only look at a small sliver of the path to conversion.

Clicks, Bricks, & Pop-up Shoppers: Gearing Up for Retail Marketing Success

As the dust settles from post-holiday January returns, retail marketers are looking for ways to generate growth in Q1 and beyond. To succeed, retail marketers must be prepared to look beyond the confines of in-store versus online & appeal to ever-evolving shopping behaviors.

aX Profile: Getting to Know Stephanie Denevan

We often talk about the tech behind the ads, but what about the people behind the tech? What are their days like, what inspires them, and what are they up to when they’re not launching the next big campaign? In this aX profile, we’re getting to know Stephanie Denevan, VP of Client Services at AUDIENCEX.

Digging through the Data: Improving Marketing Accuracy While Maintaining Privacy

As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to improve accuracy in their campaigns and measurement while maintaining compliance with an ever increasing array of privacy laws? In short, they are investing more heavily in data.

Top 5 Lessons from Direct to Consumer Brands

As traditional retailers struggle to maintain the excitement they drummed up over the holidays, there is much to be learned from the marketing tactics of the direct to consumer brands successfully engaging their ever-growing audiences.

The Importance of Testing in Advertising Campaigns

Whether it’s the inherent fresh feeling of a new year or the strategic marketing of homegoods sales in January coupled with the brilliant release timing of a Netflix show that turns tidying into a litmus test for joy, each new year comes with new resolutions to clean up. Marketers are no exception.

Indeed, when discussing predictions for marketing in 2019, one theme kept popping up: marketers are looking to declutter.

The Path to Improve the Programmatic Experience

While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset & experience? Read More

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