The global COVID-19 pandemic has been an extraordinary catalyst for change in just a matter of months. It has fueled a shift in every aspect of our lives. Video chat, online streaming, telemedicine, and remote learning have taken over as we all change the way we interact with the world around us. Read More
For local businesses and national brands alike, location data can be a valuable marketing tool to help reach your target audience. By understanding where your consumers are located and adjusting your messaging appropriately, you can send them personalized, relevant content to help drive them further down the consumer funnel and drive them to your stores. Geofencing and geotargeting are two different digital marketing tactics that make this possible.
CTV, OTT, ATV…what’s the difference? If you’d like to know the answer, we’ve got just the thing for you. Check out our recent webinar offering deep-dive into Connected TV, now available on-demand for viewing.
The field of digital advertising is constantly changing as new technologies are introduced. With these new technologies, companies alter the ways they deploy digital ads to reach their audiences more effectively. When it comes to digital advertising, programmatic advertising and real-time bidding (RTB) are at the forefront of the discussion. While these terms are often used interchangeably, they are not actually the same thing. Marketers can use both programmatic advertising and RTB to efficiently and effectively target ads to their specific audience.
Consumers are spending more time on their phones now than ever before. According to eMarketer, the average person spent 3 hours, 43 minutes per day on mobile devices in 2019, which was just above the average time spent watching TV. As consumers spend more time consuming media on their mobile phones, it opens up a huge opportunity for advertisers to reach highly engaged consumers when they are most likely to take action.Read More
In the midst of this COVID-19 pandemic, television content is being consumed more now than ever before. From streaming YouTube workouts to binge-watching new shows on Hulu, or staying glued to the news—home-bound consumers can now access more video content than ever before, and at any time of day. With content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times.
With the steady decline in the stock market and general uncertainty of what’s to come, many marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? 48% of advertisers have adjusted media type usage or shifted budget among media types instead of halting advertising spend. Rather than completely cutting advertising budgets, marketers should consider different avenues for reaching their target customers. Just look at the data from 2008: brands that kept their advertising steady and remained strong in 2008 recovered 9x faster during the global financial crisis.
Advertisers are always looking for the best ways to get their message out there. Today, since people are immersed in so many different types of media, the options are seemingly endless. With people spending so much of their time online, it’s no wonder that digital advertising is booming — digital ad spend is expected to exceed $330 billion worldwide soon.
We are excited to announce the launch of a new $1,000,000 Growth Fund to help AUDIENCEX’s new mid-market advertisers and agencies address the growing economic challenges we are facing globally.Read More