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September 28, 2017

Three Principles That Power Successful Programmatic Campaigns

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Each month we build and deploy hundreds of campaigns for performance-driven marketers, both agencies and brands, and across a broad array of different verticals. This experience, coupled with our partnership with companies like Rocket Fuel and Sizmek, has enabled us to develop powerful strategic insights that consistently deliver high-performing campaigns, with significant return on advertising spend. To ensure that we continue to develop campaigns that maximize their effectiveness the following are three foundational ideas that we believe are crucial for success.

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August 23, 2017

Game-Changing Technologies Transform the Relationship Between In-Store and Online Retail

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As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between online and offline channels. Some of our most exciting current work navigates today’s fluid relationship between digital and physical consumer experiences.

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July 25, 2017

Dynamic creative: the intersection of the customer journey and the brand story

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At AUDIENCEX we are fully committed to the pursuit of exploring new technology solutions that will enhance and elevate the hundreds of campaigns that we run each month. Dynamic Creative is a powerful optimization tactic that we are now offering to our customers and that takes creative targeting for direct response campaigns to an entirely new level. Simply put, it presents the right message – expressed in the right way – to the right person and at the right time.

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June 21, 2017

How to Stop Bot Fraud

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Last year, bot fraud represented a $7.2 billion global challenge to our industry. Like any challenge, it creates an opportunity to innovate and also to manifest our core values. We believe that transparency is the key to addressing the issue of bot fraud, and we’re making important and actionable progress in this area.

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May 18, 2017

Getting Serious About Brand Safety

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As the digital landscape continues to rapidly evolve, brand safety is increasingly becoming an area of serious concern. This issue has become especially acute in the the last year as brands have on occasion found themselves associated with content that may not entirely align with their existing brand identity. In Q1 2017, Google came under fire as multiple Fortune 100 brands discovered their ads alongside problematic content and material, reaching across YouTube and Google Display Network.

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April 17, 2017

The Power of Programmatic Native: Content Marketing Reimagined

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Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but rather must be an integrated component of a larger engagement experience. Welcome to a new generation of native advertising – so targeted and relevant it may as well be speaking directly to you. Performance marketers have always known that to stand out they must blend in. In that spirit, native advertising has become more personalized than ever before.

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March 8, 2017

The digital marketing landscape is exploding in every direction at once

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Even for seasoned veterans, keeping up with it all can be a challenge, and it’s not always easy to see which marketing efforts are driving which customer acquisition events. Consider that many customers go through multiple touch points before the first conversion, and things can get even more complicated after that.

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January 30, 2017

Search + Display – Finding Synergy in a Multi-Touch World

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It’s no secret that we live in a world where every consumer is connected to multiple devices daily. In fact, the average household now has over seven active devices in use each day¹. With an increase in consumers’ multi-device activity, agencies must vigorously deploy communications strategies with multi-channel marketing in the foreground.

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January 14, 2017

Why 2017 Will Be the Biggest Year Yet for Programmatic TV

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The television remains the most prominent and influential screen in the home, and TV advertising is about to get a lot more sophisticated. If you have not explored Programmatic TV, here are three reasons why now is the time to do it.

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