Retailers have long known that the experience within their stores can greatly affect shopping behaviors. Lighting, music, end caps, and more all affect both the mood and what lands in the shopping cart. And while you can’t control the lighting or the music, the user experience is just as important for shoppers online.
Whether your goal is to improve customer loyalty, increase lead gen, or drive stronger consumer engagement, DigiMarcon East 2019 will provide tons of insight to achieve digital marketing success. Get inspired by thought leaders, challenged with powerful ideas, and transformed both personally and professionally all at a single event.Read More
How can your brand stand out of the crowd and reach the right audiences? Where does data come in to the customer journey and how can you build brand loyalty? What about integrating your content or influencer marketing strategy to fit into all of this? Gain helpful insights, innovative ideas, and best practices about these topics at the Digital Summit in New York City!Read More
What makes a business thrive is passion and its people. A talented team coupled with a positive work environment and plentiful opportunities to grow is what can push a company to new heights. But who helps create this team and an exciting work culture? In this aX Profile, we’re getting to know the person in charge of exactly that, Tiffany Kim, also known as our Director of People Ops.
Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but rather must be an integrated component of a larger engagement experience. Welcome to a new generation of native advertising – so targeted and relevant it may as well be speaking directly to you. Performance marketers have always known that to stand out they must blend in. In that spirit, native advertising has become more personalized than ever before.
Every year, programmatic further permeates marketing, from the increasing number of marketers who deploy it to the ever expanding ad formats it supports. Every year, thousands of marketers convene at events around the globe to better understand it & prepare for its evolution. One event in particular is seen as a tentpole in this area, and it’s coming up!Read More
As a professional in the digital industry, it’s essential to keep up with shifts in consumer preferences as well as shifts in practices and techniques. But how do you determine what these changes are? How does your brand fit into this all? Luckily, there’s the AMIN Integrated Conference, which allows for an open exchange between industry professionals, spanning across a variety of functions within the digital landscape.Read More
Since our inception, AUDIENCEX has been committed to empowering mid-market advertisers with exclusive access to enterprise level tech that otherwise wouldn’t be available to them. Today, we announced our next step in that journey: an exclusive partnership with Marin Software, a global leader in bid management solutions for performance-driven advertisers and agencies.Read More
The digital marketing landscape is continually evolving, with new technologies, trends, and tactics taking the industry by storm. How can marketers better equip themselves for the future and adjust to maintain relevance? That’s where the Digital Summit can help.Read More