When it comes to educating others about the marketing and advertising landscape, a university degree, leadership conference, or professional experience typically comes to mind. When a teacher from Aspire Tate Academy in Los Angeles, a school for children in K-6th grade, approached AUDIENCEX to help educate their students, we were more than excited to share our experience with the young scholars and next generation of leaders.Read More
When it comes to finding the right marketing technology for your business, there is no one size fits all. With so many tools and resources available, it’s up to each company to determine the methods that are most effective in accelerating their growth in the industry.Read More
Sales are a necessary part of every business. Although it may require patience, resilience, and a lot of moving parts, closing sales & fostering long-term partnerships helps businesses reach new heights that may have been unattainable before. What does an average day look like for someone in sales, and what steps do they take to continuously improve? In this aX Profile, we sit down with Michelle Chavez, Sales Director at AUDIENCEX, to get these questions answered.Read More
As the number of marketers finding success with social media marketing continues to grow faster than time spent on social platforms, so competition for consumer attention is more fierce than ever before.Read More
Marketers are often expected to be wizards, conjuring results from ethereal & evaporating resource pools. To thrive, they must not only captivate & retain users, in order to justify marketing spend.Read More
Behind every campaign, there’s a strategy, and each strategy is tailored to meet individual advertiser goals. With thousands of campaigns running simultaneously, there has to be organization, structure, and a strong team with a proper lead. In this aX Profile, we’re getting to know Joe Horine, the Director of Strategy at AUDIENCEX. What does his weekly schedule look like and how does he support those around him to help the company grow?Read More
Ask any business owner where they are headed in the next few years, and the responses will contain a mix of optimism, determination, and caution. When asked what the biggest impact will be on their business, the responses lend themselves to two top areas: marketing and tech.Read More
Retargeting is a great way way to keep the conversation going with your customers after they leave your site. People that come from paid search but do not convert on their first visit may have a lot of value as prospective customers in the future. So it is important to keep your company top of mind so they are more likely to return to your site when they are ready to convert. Retargeting is key to success here.
When programmatic display advertising is partnered up with paid search, eCPAs can be significantly reduced. For example, one of our clients was committed to SEM and used it as their primary performance channel prior to working with AUDIENCEX. When they signed up with AUDIENCEX, our managed service team implemented some simple tactics that specifically targeted search activity, and the result was a 40% reduction to their eCPA.
When it comes to running a successful campaign, advertisers typically take one of two routes: self-serve or managed. With self-serve, marketers take charge of their campaigns, trusting in their own expertise to manage the intricate nuances that drive performance. Of course, this doesn’t mean that they are without support or guidance from their partners. That’s where our Self-Serve team comes in. In this aX Profile, we’re getting to know Brittany Wray, the Director of Self-Serve at AUDIENCEX. What does her day-to-day look like, and how does she work alongside her peers to empower her clients?
- Avoiding Archaic Success Metrics in Marketing
- AUDIENCEX Ranks Number 162 Fastest Growing Company on Deloitte’s 2019 Technology Fast 500™ Awards
- Finding the Best Digital Marketing Tactics for Your Campaign Goals
- Reach In-Market Shoppers on Amazon Advertising & AUDIENCEX
- A Beginner’s Guide to Programmatic Advertising