Marketers are often expected to be wizards, conjuring results from ethereal & evaporating resource pools. To thrive, they must not only captivate & retain users, in order to justify marketing spend.
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Behind every campaign, there’s a strategy, and each strategy is tailored to meet individual advertiser goals. With thousands of campaigns running simultaneously, there has to be organization, structure, and a strong team with a proper lead. In this aX Profile, we’re getting to know Joe Horine, the Director of Strategy at AUDIENCEX. What does his weekly schedule look like and how does he support those around him to help the company grow?
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Ask any business owner where they are headed in the next few years, and the responses will contain a mix of optimism, determination, and caution. When asked what the biggest impact will be on their business, the responses lend themselves to two top areas: marketing and tech.
Retargeting is a great way way to keep the conversation going with your customers after they leave your site. People that come from paid search but do not convert on their first visit may have a lot of value as prospective customers in the future. So it is important to keep your company top of mind so they are more likely to return to your site when they are ready to convert. Retargeting is key to success here.
When programmatic display advertising is partnered up with paid search, eCPAs can be significantly reduced. For example, one of our clients was committed to SEM and used it as their primary performance channel prior to working with AUDIENCEX. When they signed up with AUDIENCEX, our managed service team implemented some simple tactics that specifically targeted search activity, and the result was a 40% reduction to their eCPA.
Every day, ever-shifting digital marketing trends barrel toward a common goal of captivating audiences, much like skiers racing down the difficult terrain of a Utah mountainside. While new trends may come and go, classic concepts hold true over time, whether it’s the desire to elevate the advertising experience or traverse the terrain without injury to body or brand. No matter the case, marketers need to stay constantly aware of these changes, even if they’re temporary, and adjust their strategies to stay ahead of the game.
When it comes to running a successful campaign, advertisers typically take one of two routes: self-serve or managed. With self-serve, marketers take charge of their campaigns, trusting in their own expertise to manage the intricate nuances that drive performance. Of course, this doesn’t mean that they are without support or guidance from their partners. That’s where our Self-Serve team comes in. In this aX Profile, we’re getting to know Brittany Wray, the Director of Self-Serve at AUDIENCEX. What does her day-to-day look like, and how does she work alongside her peers to empower her clients?
The way brands and agencies purchase media is ever-evolving, with new channels and new competition appearing every day. With this, many are left questioning how to best handle the media landscape. Cue the Digiday Media Buying Summit, a place where digital marketing executives dive into winning strategies for building a solid media operation.
Every day, marketers lean on AI more and more. Indeed, it is running in the background of every campaign we launch, identifying audiences and finding the ideal moments and messages with which to engage them.
Typically, adoption of AI begins with a desire to improve a single aspect of an overarching marketing effort. As teams see success, AI’s foothold in their daily functions flourishes, finding its way further down the funnel.
Digital marketing is a staple no matter the industry, and education is no exception. While these institutions strive to grow the minds of their scholars, they also seek to grow their attendance rates and awareness.
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