For 17 years, the Marketing Analytics Summit has been the place for analysts, marketing technologists, and growth architects to come together and share their knowledge of the industry. The summit continues, and this year it’s hosted at Caesars Palace in Las Vegas from June 17th to the 20th!Read More
To target ad buys based on channel or demographic information alone is to bake a cake with only half the ingredients and no instructions. Sure, something will result from the effort, but it won’t be anything to write home — or in this case, tell the client or the CMO — about.
Social media should be a part of any effective marketing strategy. A sense of personal connectivity with your audience and the opportunity to inform are only a couple of benefits that come with it. As social continues to grow with new platforms, features, and functions, so does the need to stay up to date with the latest and greatest. That’s where Social Media Week can help.Read More
The opportunity to build your brand and gain awareness with search and social advertising is pretty significant. Just like campaigns on other channels, search and social campaigns require attention, careful analysis, and optimizations to accelerate brand growth. That’s where Sergio Orozco, Ad Ops Coordinator for Search & Social, comes into the picture. In this aX Profile, we dive into his regular routine and learn more about how he excels at what he does every day.Read More
Get a better grasp of the programmatic supply chain at the Digiday Programmatic Marketing Summit, hosted in Austin, Texas from May 29th to the 31st. Attendees can expect to gain a deeper understanding of programmatic advertising while also diving into the state of the industry and the challenges that are arising.Read More
The world of adtech is fast-paced and ever changing. Working in the field requires a lot of flexibility, quick thinking, and strategizing to succeed. Just ask Emily Molloy, our talented Senior Customer Success Manager at AUDIENCEX. What does her day-to-day look like and how does she continue to grow personally and professionally? Find out in her aX Profile below!Read More
Get ready to be inspired, challenged, and transformed at the premier digital marketing conference and exhibition, or DigiMarcon for short. Hosted from May 16th to the 17th at the Toronto Marriott Downtown Eaton Centre Hotel, DigiMarcon will provide insight into emerging strategies, the latest innovative tech, and best practices to move your brand to the next level.Read More
As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder they are turning to artificial intelligence to help. So, how is AI being used in marketing, how common is it, and where is adoption growth expected?
There are 3 clear strategies that marketers are turning to AI for help: audience targeting, creative effectiveness, and campaign spend.
From addressing audiences to zigzagging through the funnel, driving meaningful growth for any brand requires a comprehensive, omnichannel approach. In our continual pursuit of empowering marketers with the best ad tech in the industry, we have entered into a strategic partnership with Zeta Global.Read More
Data is an essential part of any business. It drives a company’s actions, strategy, and direction and plays an increasingly significant role year-over-year. That’s why DATAx San Francisco is a must-attend event, where guests can learn about the latest machine learning models, tools, and techniques.Read More