If you are looking for a results-driven strategy for your digital advertising, performance marketing could be your answer. This approach has changed the way marketers and publishers interact and how ads reach target audiences. In a data-hungry world, performance marketing offers the ability to reach your target audience at scale, while still measuring how well your campaigns are working.
Throughout the day, marketers have many opportunities to engage with consumers.
There are touchpoints that provide channels for this engagement – our computers, our televisions, our phones. As consumers move through their day, they are also physically moving through the world. When consumers are on the go, the number of channels available to reach them drops, limiting marketers to out-of-home and mobile media.
Facebook is one of the longest running and most popular social networks. It was first introduced in 2004 as an exclusive social network for Harvard students and grads, and has since expanded into a platform that reaches consumers of all ages around the world. For brands and advertisers looking to engage with consumers and advertise to their target audiences, Facebook is often the first social platform they turn to.
Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are. If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are.
With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.
After an unprecedented economic downturn that affected much of the world in the first two quarters of 2020, many marketers are trying to pick up the pieces and form strategies that will help them end the year on a high note. The question is, how can they take the things that they’ve learned in order to build success?
The demand for engaging video content is on the rise. Consumers are expected to watch 100 minutes of video content daily by 2021. Short videos are easier to digest compared with long pages of text, and as a result, video advertising is quickly becoming the most popular ad format in digital advertising today.
Still, having a powerful, engaging video asset is just the first piece of the puzzle. How do you get that amazing content in front of your target audience and get it seen, quickly and efficiently? Enter programmatic video advertising.
Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands. This is just one of the reasons why so many businesses have chosen to invest in paid social media advertising. It helps them to reach a broader audience and build brand awareness – ultimately leading to brand loyalty. With so many social platforms out there, how do you know which one is right for you to reach your target audience?
A Day in the Life
An average day for Louise is hard to define, but one thing remains the same: she’s usually working very closely with the account and sales teams to meet both internal and client needs. From running credit checks as part of client onboarding to approving expense reports, she handles all aspects of finance at AUDIENCEX.
With the general uncertainty of what’s to come due to the global COVID-19 pandemic, there are more questions than answers. Never in our lifetime have we seen daily life impacted so fundamentally, throughout the United States, and around the globe.
For all the uncertainty about what the future will look like, it’s clear that it will be digital.