AUDIENCEX has many different departments, all equally important to the success of our company—from sales and account management, to creative and marketing—each department works together to keep things running smoothly. Graphic Designer, Daniela Isaza, plays an integral part on the creative team, helping us to design ads, decks, and other sales collateral, and create video content. We caught up with her to learn more about her role at AUDIENCEX and about her life outside of work.
AUDIENCEX is excited to announce we have completed the acquisition of New York-based marketing agency Bigbuzz Marketing Group (BBMG).
Founded as an interactive agency in 1996 by Kevin Kelly, BBMG has grown in the past 24 years into a full-service advertising agency providing brands with an integrated suite of performance services. BBMG was ranked the #1 Digital Marketing Agency in Agency Spotter’s 2019 agency report, which evaluated over 350 of NYC’s top agencies based on data, reviews and expert opinions.
Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers, but what does this mean for programmatic advertising? There has yet to be a decision made about what exactly will replace cookies (if anything), so in the meantime, it’s time for brands to find ways to connect with their customers without sacrificing their privacy. From utilizing their own first-party data to targeting based on location or context, it’s time for brands to be more strategic with their targeting efforts since they can no longer rely on third-party cookies.
This past September, Apple unveiled its newest mobile operating system, iOS 14, ahead of the iPhone 12 release, with new features designed to increase consumer privacy. According to AppsFlyer, as of October of 2020, nearly 41% of Apple users were using iOS 14, and this number is expected to continue to increase. While this change was created with a focus on consumer privacy, the implementation of this new iOS is expected to rapidly alter the marketing ecosystem as well.
Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only accelerated this trend. According to data by The Trade Desk, connected TV reached over 80 million US households for the first time in 2020. This shift has implications for marketers and the way ad campaigns are deployed.
Kelly Wiethuchter is a Regional Sales Director at AUDIENCEX who has been with our company for just over three years. She is based out of St. Louis, Missouri, and works with clients and prospects throughout the midwest. We caught up with her to discuss what she does for AUDIENCEX as well as her life outside of the office. Read on to learn more.
2020 has been one for the record books, and 2021 is likely to bring more challenges to an ever-evolving industry. As marketers look to deal with the fallout from a cookie-less future, a global recession, and the ongoing COVID pandemic, adaptability and agility will remain more important than ever.
In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We are so proud of the many non-profit organizations we’ve supported – throughout the US and internationally – whose missions are to give back in meaningful ways. Recent engagements have included campaigns for Noman, Justifi, Venice Arts, Coral Vita, Nueva Vision Community Schools, Vision Care, and Blue Star Families. Below is a little bit more about some of the non-profits we’ve been honored to work with on a pro- bono basis.
AUDIENCEX is proud to announce that we have been named #121 on the Deloitte 2020 Technology Fast 500™ Awards, and #1 in the Communications Sector. With an impressive 994% revenue growth, this three-year expansion can be attributed to our focus on delivering full-funnel digital advertising solutions for performance brands and agencies — a segment within the US economy that continues to see growth even during periods of economic volatility.