As students head back to school, many marketers are already looking forward to refresh their ad creatives for the holiday shopping season. While summer isn’t quite over and school hasn’t yet begun in most places, holiday shopping is already on marketers’ minds. Read More
AUDIENCEX is proud to be participating as the presenting sponsor of the 2019 Ad Day, presented by the American Advertising Federation of Des Moines. This year’s event theme is “Imagination Having Fun”, and brings together hundreds of design and marketing experts to talk about the importance of creative in advertising.Read More
Strategy comes in many shapes and sizes, but for Taylor Moldo, a strategist at AUDIENCEX, it means structuring and suggesting campaigns that will help advertisers meet their goals and KPIs. What does his day-to-day look like, and how does he build the perfect campaign recommendation? Read on to learn how in his aX profile.Read More
Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign?
It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact, 28% of Americans say that they are now online “almost constantly”. With an increase in consumers’ multi-device activity, this gives agencies and marketers more devices to target, but also means reaching consumers isn’t as easy finding them on their desktop or mobile phone.
The 10th annual ANA Digital & Social Media Conference is making its way to San Diego, California. From July 24th to the 26th, top leaders and CMOs in the digital space will gather under one roof to discuss topics including AI, influencer marketing, voice, chatbots, measurement, and more!Read More
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that resembles the publication’s editorial content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s product, without blatantly showing a banner ad advertising that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, but instead adding value to it.Read More
In order for a client’s campaign to run successfully and efficiently, a team of experts who are continually monitoring and optimizing is required. Just ask Brian Zielke, one of our incredibly talented Account Managers at AUDIENCEX. What does his day-to-day look like, how does he help his team grow, and where does he think the future of advertising is headed? Read on and find out in his aX Profile below!Read More
AUDIENCEX is the largest global independent trading desk built for performance marketers, and today we announced our record growth, including doubling our business in under 12 months, the addition of over 150 new clients, and revenue for the current quarter increasing more than 300% YOY. To support this rapid business growth, we have announced several executive-level hires, with the addition of Chief Commercial Officer Andy Vogel and Chief Financial Officer Ryan Carhart.Read More
The Digital Summit event series is in full swing, having already stopped at several cities across the U.S. this year. As a sponsor for the event, AUDIENCEX has traveled with the Summit to a handful of states, where we’ve expanded our knowledge of the advertising ecosystem, met talented professionals in the industry, and shared our story with others.Read More