In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on what they would’ve done differently if they had the chance. Indeed, many have little time to deploy new technologies, much less pontificate about how those experiences could be improved.
Search and social campaigns can make a significant impact, especially with brands looking to gain exposure and connect directly to consumers as well as other businesses . In order to make these campaigns run effectively, however, a talented team working behind the scenes is absolutely necessary. What does an average day look like and how does the team continue to grow? In this aX profile, we’re looking into a day in the life of Chris Clark, Director of Paid Search & Social at AUDIENCEX.
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The customer journey is a long and winding road, but so often attribution models only look at a small sliver of the path to conversion.
As the dust settles from post-holiday January returns, retail marketers are looking for ways to generate growth in Q1 and beyond. To succeed, marketers must be prepared to look beyond the confines of in-store versus online & appeal to ever-evolving shopping behaviors.
We often talk about the tech behind the ads, but what about the people behind the tech? What are their days like, what inspires them, and what are they up to when they’re not launching the next big campaign? In this aX profile, we’re getting to know Stephanie Denevan, VP of Client Services at AUDIENCEX.
As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to improve measurement accuracy while maintaining compliance with an ever increasing array of privacy laws? In short, they are investing more heavily in data.
As traditional retailers struggle to maintain the excitement they drummed up over the holidays, there is much to be learned from the marketing tactics of the direct to consumer brands successfully engaging their ever-growing audiences.
Whether it’s the inherent fresh feeling of a new year or the strategic marketing of homegoods sales in January coupled with the brilliant release timing of a Netflix show that turns tidying into a litmus test for joy, each new year comes with new resolutions to clean up. Marketers are no exception.
Indeed, when discussing predictions for marketing in 2019, one theme kept popping up: marketers are looking to declutter.
Your holiday campaign was successful. You kept your CPA in check while driving higher conversion volume than you were hoping for. Now what?
Every week, a new article is published about the number of users who block or otherwise find ways to ignore advertisements. While advertisers can prioritize bidding into verifiably viewable inventory to ensure their ad is seen, the quest for captivating audiences doesn’t stop there.
If a campaign successfully reaches an intended individual, will their recollection of the message be positive, or will they be annoyed? The answer relies on a number of factors.