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Announcing a New Digital Marketing Scholarship

AUDIENCEX is focused on simplifying the complex world of digital advertising, and we understand that the demand for skilled digital marketers is only going to increase. We are focused on helping the next generation of digital marketers make their mark on our industry. To that end, we are excited to offer a digital marketing scholarship to a future leader in the digital marketing and media industry.

Pixels, Please!

Pixels make the digital advertising world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more potential customers for your brand, having a solid amount of visitors already tagged is important. So why wait? It’s time to get pixeling!

A Quick Guide to Programmatic Video Ads

The demand for engaging video content is on the rise. Short videos are easier to digest for consumers compared with long pages of text, and simultaneously video advertising is quickly becoming most popular ad format in digital advertising today. But having a powerful, engaging video asset is just the first piece of the puzzle. How do you get that amazing content in front of your target audience and get it seen, quickly and efficiently? Enter programmatic video advertising.

Integrating Search & Social Advertising

As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness to conversion, the message should follow the customer and stay with them as you work to maintain and expand their business.

Managing, measuring, and optimizing these channels side-by-side allows for improved budgeting, bidding, and targeting decisioning. How can you run and optimize cross-channel campaigns simultaneously in a way that provides the best performance? How can you leverage data from one platform to improve performance in the other?

Our team of campaign strategists have put together a quick guide to help you integrate your search & social marketing for maximum impact. Fill out the form below to download the guide.

aX Profile: Getting to Know Suhail Mahajan

Everyone in sales has a unique strategy, but the goal is communicating and connecting with other people. Suhail Mahajan is an Associate Sales Director at AUDIENCEX, focused on making those connections with marketers and agencies to hep their programmatic, search, and social advertising campaigns succeed. Learn more about his strategy and day-to-day in Suhail’s aX profile.

5 Tips to Amplify Your Social Media Marketing

Social media has evolved over time to become one of the most popular sources of information, entertainment, and connectivity, as well as an essential part of any marketing campaign. In fact, 68% of digital marketers plan to increase their investment in paid social media by 2020. But how can you be sure your social media marketing is making an impact?

According to eMarketer, social network ad spend is expected to grow from $34 billion in 2019 to nearly $47 billion by 2021. And for good reason. Consider this:

Digital consumers spend nearly 2.5 hours on social networks and social messaging every day.
69% of U.S. adults use at least one social media site.
88% of American 18- to 29-year-olds use social media.
A typical American Facebook user clicks on 8 Facebook ads per month.
Half of Generation Z and 42% of millennials says social media is the most relevant ad channel.

Brands across the globe leverage social media to attract new audiences, share their story, foster deeper engagement, and grow their business.

With so much activity occurring on these platforms, how can you set yourself apart and best take advantage of the benefits social has to offer?

We’ve developed 5 tips to amplify your social media marketing strategy. Fill out the form below to download the guide.

AUDIENCEX Ranks No. 416 on the 2019 Inc. 5000 with Three-Year Growth of 1,103%

Inc. Magazine today announced that AUDIENCEX is No. 416 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment: its independent mid-sized businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000 list.

Changing Seasons and Shifting Creatives with Dynamic Content Optimization

As students head back to school, many marketers are already looking forward to refresh their ad creatives for the holiday shopping season. While summer isn’t quite over and school hasn’t yet begun in most places, holiday shopping is already on marketers’ minds. Read More

Imagination Having Fun: Des Moines Ad Day 2019

AUDIENCEX is proud to be participating as the presenting sponsor of the 2019 Ad Day, presented by the American Advertising Federation of Des Moines. This year’s event theme is “Imagination Having Fun”, and brings together hundreds of design and marketing experts to talk about the importance of creative in advertising.

aX Profile: Getting to Know Taylor Moldo

Strategy comes in many shapes and sizes, but for Taylor Moldo, a strategist at AUDIENCEX, it means structuring and suggesting campaigns that will help advertisers meet their goals and KPIs. What does his day-to-day look like, and how does he build the perfect campaign recommendation? Read on to learn how in his aX profile.

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