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July 11, 2019

Best Practices for Native Programmatic Advertising

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Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that resembles the publication’s editorial content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s product, without blatantly showing a banner ad advertising that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, but instead adding value to it. 

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June 27, 2019

aX Profile: Getting to Know Brian Zielke

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In order for a client’s campaign to run successfully and efficiently, a team of experts who are continually monitoring and optimizing is required. Just ask Brian Zielke, one of our incredibly talented Account Managers at AUDIENCEX. What does his day-to-day look like, how does he help his team grow, and where does he think the future of advertising is headed? Read on and find out in his aX Profile below!

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June 26, 2019

What is an Independent Trading Desk?

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As the programmatic landscape continues to evolve, it can be challenging for marketers and agencies to know where to start. How do you effectively reach your audience across screens and devices without a huge in-house team of media experts? In an age where advertising is everywhere, trading desks can help brands cut through the noise and execute robust campaigns to generate awareness with their intended audience.

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June 19, 2019

Continuing the Momentum: 300% Revenue Growth and Strategic Leadership Appointments

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AUDIENCEX is the largest global independent trading desk built for performance marketers, and today we announced our record growth, including doubling our business in under 12 months, the addition of over 150 new clients, and revenue for the current quarter increasing more than 300% YOY. To support this rapid business growth, we have announced several executive-level hires, with the addition of Chief Commercial Officer Andy Vogel and Chief Financial Officer Ryan Carhart.

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June 19, 2019

Prepping for the Digital Summit in Denver

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The Digital Summit event series is in full swing, having already stopped at several cities across the U.S. this year. As a sponsor for the event, AUDIENCEX has traveled with the Summit to a handful of states, where we’ve expanded our knowledge of the advertising ecosystem, met talented professionals in the industry, and shared our story with others.

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June 14, 2019

Stop Overlooking the Upper Funnel

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If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look.

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June 13, 2019

aX Profile: Getting to Know Lauren Hutton

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As the VP of Technology, Lauren Hutton is involved with a lot of managing, creating, and executing. From high-level strategizing to detailed decisioning, Lauren is not afraid to roll up her sleeves and get the job done. What does an average day look like for her and how does she continue to grow? We explain all that, and more, in her aX Profile!

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June 12, 2019

Gearing Up for the Marketing Analytics Summit in Las Vegas

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For 17 years, the Marketing Analytics Summit has been the place for analysts, marketing technologists, and growth architects to come together and share their knowledge of the industry. The summit continues, and this year it’s hosted at Caesars Palace in Las Vegas from June 17th to the 20th!

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June 11, 2019

How to Improve Campaign Performance with Contextual Targeting

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To target ad buys based on channel or demographic information alone is to bake a cake with only half the ingredients and no instructions. Sure, something will result from the effort, but it won’t be anything to write home — or in this case, tell the client or the CMO — about.

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June 5, 2019

Creating an Influence at Social Media Week LA

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Social media should be a part of any effective marketing strategy. A sense of personal connectivity with your audience and the opportunity to inform are only a couple of benefits that come with it. As social continues to grow with new platforms, features, and functions, so does the need to stay up to date with the latest and greatest. That’s where Social Media Week can help.

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