Every consumer journey is different, and the path to making a purchase is not always the same. Some consumers buy on impulse from seeing an ad on social media, while others might have to see the same ad several times across different platforms before they visit the website for the first time. While the visuals, interactivity, and messaging of an ad campaign are important for consumer engagement, so is its relevance when it comes to the audience it reaches. With the increase in time spent online over the past year, it’s more important now than ever before to evaluate your targeting strategies in order to reach the most engaged audiences with your campaigns.
Life at AUDIENCEX looks a lot different these days. With everyone working from home, and our ever growing team, it’s been quite the adjustment learning to work together on an entirely digital basis. Such is the case for Michel Benjamin, our Senior Marketing Director, who leads aX’s marketing team. She shared her experience with working from home, as well as what’s been keeping her busy during the pandemic. Read on to learn more about Michel!
Programmatic advertising uses technology to automate the buying and selling of targeted ads online. Within the programmatic ecosystem, there are various technologies and companies that all play a specific role in the buying and selling of these ads.
Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will be removing all third-party cookies from Chrome at some point in 2022, many marketers are beginning to panic. Just how big of a deal is this, and what can marketers do to prepare for the inevitable?
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way. As we enter 2021, we’re seeing many shifts in advertising industry trends — consumer behavior is changing rapidly, new regulations eliminating third-party cookies, and more.
We will walk you through the most monumental digital advertising trends for 2021.
As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to fit into, rather than disrupt, the audience experience. Offering precise, audience-specific targeting in a contextual format, native advertising has proven to deliver higher levels of engagement, brand lift, and viewability by blending into the content format of the pages on which they appear.
Your campaign is only as good as your targeting strategy. Every consumer journey is different, and the path to making a purchase is not always the same. With the increase in time spent online over the past year, it’s more important now than ever before to evaluate your digital targeting strategies in order to reach the most engaged audiences with your campaigns.
AUDIENCEX has many different departments, all equally important to the success of our company—from sales and account management, to creative and marketing—each department works together to keep things running smoothly. Graphic Designer, Daniela Isaza, plays an integral part on the creative team, helping us to design ads, decks, and other sales collateral, and create video content. We caught up with her to learn more about her role at AUDIENCEX and about her life outside of work.
AUDIENCEX is excited to announce we have completed the acquisition of New York-based marketing agency Bigbuzz Marketing Group (BBMG).
Founded as an interactive agency in 1996 by Kevin Kelly, BBMG has grown in the past 24 years into a full-service advertising agency providing brands with an integrated suite of performance services. BBMG was ranked the #1 Digital Marketing Agency in Agency Spotter’s 2019 agency report, which evaluated over 350 of NYC’s top agencies based on data, reviews and expert opinions.
Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers, but what does this mean for programmatic advertising? There has yet to be a decision made about what exactly will replace cookies (if anything), so in the meantime, it’s time for brands to find ways to connect with their customers without sacrificing their privacy. From utilizing their own first-party data to targeting based on location or context, it’s time for brands to be more strategic with their targeting efforts since they can no longer rely on third-party cookies.