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May 21, 2020

What Is Connected TV Advertising?

Connected television (CTV) advertising is making its way to the forefront of effective marketing campaigns. Although people are using more devices than ever, it’s still possible to serve them cohesive ad campaigns across multiple channels. CTV could be the missing piece that helps you develop an effective and memorable omnichannel advertising strategy. With 90% of American adults using the internet in 2019, you don’t want to miss the chance to make connected TV a part of your marketing strategy. Read More

May 20, 2020

Programmatic Advertising During a Global Pandemic: Your Guide for Success

While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing: CTV viewership is growing, eCommerce is surging, inventory is up, and consumer behavior is shifting. How can marketers make sense of all these changes and ensure that your programmatic campaigns are still reaching your consumers? Read More

May 14, 2020

Webinar: Paid Search During COVID-19

The world as a whole has been impacted by the current global pandemic, but there are many ways you can proactively set your brand up for success now, in preparation for the future. During these months where people are spending more time at home, they are using the internet at all hours of the day for both personal and professional use. View our on-demand webinar on how to make sure your paid search campaigns are helping keep your brand top of mind as home-bound consumers browse on Google, Bing, and other search engines to find grocery delivery services, take out restaurants, online retailers, virtual workouts, and more.

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May 5, 2020

AUDIENCEX Giving Back

In the midst of the COVID-19 pandemic, this Giving Tuesday is especially meaningful for the team at AUDIENCEX. We are so proud of the many non-profit organizations we support – throughout the US and internationally – whose missions are to give back in meaningful ways. Recent engagements have included campaigns for Noman, Justifi, Vision Care, Nueva Vision Community Schools, and Venice Arts. Below is a little bit more about some of the non-profits we’ve been honored to work with on a pro- bono basis.  

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April 14, 2020

Webinar: How to Increase your ROI with High-Impact Mobile Advertising

Consumers are spending more time on their phones now than ever before. According to eMarketer, the average person spent 3 hours, 43 minutes per day on mobile devices in 2019, which was just above the average time spent watching TV. As consumers spend more time consuming media on their mobile phones, it opens up a huge opportunity for advertisers to reach highly engaged consumers when they are most likely to take action. 

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April 9, 2020

Your Audience is Watching. Drive Results with CTV.

In the midst of this COVID-19 pandemic, television content is being consumed more now than ever before. From streaming YouTube workouts to binge-watching new shows on Hulu, or staying glued to the news—home-bound consumers can now access more video content than ever before, and at any time of day. With content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times. 

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