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October 11, 2019

Using Geotargeting & Geofencing in Advertising: The Basics

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For local businesses and national brands alike, location data can be a valuable marketing tool to help reach your target audience. By understanding where your consumers are located and adjusting your messaging appropriately, you can send them personalized, relevant content to help drive them further down the consumer funnel and drive them to your stores. Geofencing and geotargeting are two different digital marketing tactics that make this possible. 

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October 3, 2019

Let Your Brand Be Heard with Programmatic Audio Advertising

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With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.

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October 2, 2019

Understanding Programmatic Advertising: RTB, DSP, SSP, and Trading Desks Defined

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AdTech is confusing. Not only are there a seemingly endless number of acronyms and jargon — DMP, DSP, SSP, CDP, RTB – but understanding the way each of these systems works together is even more complicated. Today we’re going to walk through what a trade desk is and how it fits into the programmatic advertising landscape, along with many of these other acronyms.

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September 30, 2019

Tis the Season for New Holiday Campaign Strategies

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Happy holiday marketing planning! It may still feel like summer, but ‘tis the season to get prepared for some high-powered Q4 campaigns!

Not sure where to start? Our campaign strategists have analyzed thousands of holiday campaigns from the last several years and compiled a few tips and tricks to help your holiday campaigns get ready to shine. 

In this guide, you’ll learn:

  • New strategies to drive successful brand holiday campaigns
  • Key stats and figures that show when your budget is best used
  • When to launch your campaigns to capture as many shoppers as possible

The 2019 holiday shopping season is a bit shortened this year, because Thanksgiving Day falls late in the month on November 28, giving only 27 shopping days between Thanksgiving and Christmas. This shift puts additional strain on shoppers, retailers and marketers alike. 

Last year, Cyber Monday was the heaviest online spending day in history, with a reported $7.87 billion in sales. Meanwhile, Thanksgiving and Black Friday experienced significantly above-average growth rates as they become more important shopping days for e-commerce. This means promotional campaigns should be launched by early November, with pacing plans in place to allow for increasing your media spend in the week before Black Friday and Cyber Monday. 

Fill out the form below to download the guide. And happy holiday campaign planning!


Our campaign strategists are available to talk about your goals and how we can help you exceed them. Contact us to schedule a time to talk. 

September 20, 2019

Announcing a New Digital Marketing Scholarship

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AUDIENCEX is focused on simplifying the complex world of digital advertising, and we understand that the demand for skilled digital marketers is only going to increase. We are focused on helping the next generation of digital marketers make their mark on our industry. To that end, we are excited to offer a digital marketing scholarship to a future leader in the digital marketing and media industry.

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September 19, 2019

Pixels, Please!

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Pixels make the digital advertising world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more potential customers for your brand, having a solid amount of visitors already tagged is important. So why wait? It’s time to get pixeling! 

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September 9, 2019

A Quick Guide to Programmatic Video Ads

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The demand for engaging video content is on the rise. Short videos are easier to digest for consumers compared with long pages of text, and simultaneously video advertising is quickly becoming most popular ad format in digital advertising today. But having a powerful, engaging video asset is just the first piece of the puzzle. How do you get that amazing content in front of your target audience and get it seen, quickly and efficiently? Enter programmatic video advertising.

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August 29, 2019

Integrating Search & Social Advertising

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As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness to conversion, the message should follow the customer and stay with them as you work to maintain and expand their business.

Managing, measuring, and optimizing these channels side-by-side allows for improved budgeting, bidding, and targeting decisioning. How can you run and optimize cross-channel campaigns simultaneously in a way that provides the best performance? How can you leverage data from one platform to improve performance in the other? 

Our team of campaign strategists have put together a quick guide to help you integrate your search & social marketing for maximum impact. Fill out the form below to download the guide.

 

August 26, 2019

aX Profile: Getting to Know Suhail Mahajan

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Everyone in sales has a unique strategy, but the goal is communicating and connecting with other people. Suhail Mahajan is an Associate Sales Director at AUDIENCEX, focused on making those connections with marketers and agencies to hep their programmatic, search, and social advertising campaigns succeed. Learn more about his strategy and day-to-day in Suhail’s aX profile.

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August 20, 2019

5 Tips to Amplify Your Social Media Marketing

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Social media has evolved over time to become one of the most popular sources of information, entertainment, and connectivity, as well as an essential part of any marketing campaign. In fact, 68% of digital marketers plan to increase their investment in paid social media by 2020. But how can you be sure your social media marketing is making an impact?

According to eMarketer, social network ad spend is expected to grow from $34 billion in 2019 to nearly $47 billion by 2021. And for good reason. Consider this:

  • Digital consumers spend nearly 2.5 hours on social networks and social messaging every day.
  • 69% of U.S. adults use at least one social media site.
  • 88% of American 18- to 29-year-olds use social media.
  • A typical American Facebook user clicks on 8 Facebook ads per month.
  • Half of Generation Z and 42% of millennials says social media is the most relevant ad channel.

Brands across the globe leverage social media to attract new audiences, share their story, foster deeper engagement, and grow their business.

With so much activity occurring on these platforms, how can you set yourself apart and best take advantage of the benefits social has to offer?

We’ve developed 5 tips to amplify your social media marketing strategy. Fill out the form below to download the guide.

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