Your campaign is only as good as your targeting strategy. Every consumer journey is different, and the path to making a purchase is not always the same. With the increase in time spent online over the past year, it’s more important now than ever before to evaluate your digital targeting strategies in order to reach the most engaged audiences with your campaigns.
Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only accelerated this trend. According to data by The Trade Desk, connected TV reached over 80 million US households for the first time in 2020. This shift has implications for marketers and the way ad campaigns are deployed.
Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers, but what does this mean for programmatic advertising? There has yet to be a decision made about what exactly will replace cookies (if anything), so in the meantime, it’s time for brands to find ways to connect with their customers without sacrificing their privacy. From utilizing their own first-party data to targeting based on location or context, it’s time for brands to be more strategic with their targeting efforts since they can no longer rely on third-party cookies.
Kelly Wiethuchter is a Regional Sales Director at AUDIENCEX who has been with our company for just over three years. She is based out of St. Louis, Missouri, and works with clients and prospects throughout the midwest. We caught up with her to discuss what she does for AUDIENCEX as well as her life outside of the office. Read on to learn more.
2020 has been one for the record books, and 2021 is likely to bring more challenges to an ever-evolving industry. As marketers look to deal with the fallout from a cookie-less future, a global recession, and the ongoing COVID pandemic, adaptability and agility will remain more important than ever.
In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We are so proud of the many non-profit organizations we’ve supported – throughout the US and internationally – whose missions are to give back in meaningful ways. Recent engagements have included campaigns for Noman, Justifi, Venice Arts, Coral Vita, Nueva Vision Community Schools, Vision Care, and Blue Star Families. Below is a little bit more about some of the non-profits we’ve been honored to work with on a pro- bono basis.
AUDIENCEX is proud to announce that we have been named #121 on the Deloitte 2020 Technology Fast 500™ Awards, and #1 in the Communications Sector. With an impressive 994% revenue growth, this three-year expansion can be attributed to our focus on delivering full-funnel digital advertising solutions for performance brands and agencies — a segment within the US economy that continues to see growth even during periods of economic volatility.
Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign?
We’re excited to announce that we’ve been named the 20th fastest growing private company in Los Angeles by the Los Angeles Business Journal. This marks the first time AUDIENCEX has been named on this prestigious list of the top 100 companies in LA.
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that appears similar to the publication’s main content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s products or services, without blatantly showing a banner advertisement for that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, and instead, adding value to it.