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November 18, 2020

AUDIENCEX Ranks #121 Fastest Growing Company in Deloitte’s 2020 Technology Fast 500™ Awards

AUDIENCEX is proud to announce that we have been named #121 on the Deloitte 2020 Technology Fast 500™ Awards, and #1 in the Communications Sector. With an impressive 994% revenue growth, this three-year expansion can be attributed to our focus on delivering full-funnel digital advertising solutions for performance brands and agencies — a segment within the US economy that continues to see growth even during periods of economic volatility. 

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November 17, 2020

Which DSP Is Right for Your Campaign?

Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign? 

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November 10, 2020

Best Practices for Native Programmatic Advertising

Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that appears similar to the publication’s main content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s products or services, without blatantly showing a banner advertisement for that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, and instead, adding value to it.

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November 9, 2020

TikTok Advertising: Everything You Need to Know

TikTok is the fastest growing global destination for short-form mobile videos among Gen Z and millennial audiences. The visual app – which allows users to create and share a 15-60 second video with music, effects, and built-in filters – has shaken up the marketing world with its extraordinary virality reaching over 500 million active global users.  AUDIENCEX is happy to announce that we are now able to run campaigns on TikTok, along with the many other social media platforms available. 

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November 2, 2020

Podcast Advertising Best Practices: A Q&A with Jim Ballas, CTO, PodcastOne

With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Although consumers still listen to traditional AM/FM radio, content such as podcasts, streaming music, and digital radio are growing rapidly – even more so in the midst of the COVID-19 pandemic.

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October 26, 2020

Which Social Media Platform is Right for Your Campaign Goals?

In the midst of the COVID-19 pandemic, more people are spending time at home and as a result, social media usage is on the rise – far beyond what was previously predicted. 

The ongoing uncertainty linked to this pandemic means it’s now more important than ever to be strategic about your marketing campaigns, and more specifically, how you utilize social media in order to reach your target consumer. AUDIENCEX is ready to help you optimize your social media campaigns and deliver strong performance with our new guide, “The Social Sweet Spot”, a comprehensive manual for social media marketing.

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October 21, 2020

What is Multichannel Marketing?

Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention of consumers and connect with them face an uphill battle. When building out a marketing plan to reach your target market, there are very few instances where it makes sense to limit your marketing activities to only one channel to accomplish that goal. Rather than putting all your eggs into one basket, multichannel marketing is a better way to share your message with the right people at the right time. 

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October 15, 2020

Audience Data & Insights: How to Avoid Analysis Paralysis (Webinar)

Marketers today are drowning in audience data. We get data every time we send an email, or launch a campaign from every platform and channel of our marketing stack. We have so much data that we don’t know which data to believe (or not), or how to apply it to other parts of our business. How can we get a deeper understanding of the data we’ve collected in order to avoid this “analysis paralysis”?

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