Starting a new job while working from home in the midst of the pandemic is no easy feat, but the AUDIENCEX team does everything we can to make team members feel like part of the team through one on one meetings with colleagues from other departments, mixers, and more. Deniece Santos joined AUDIENCEX as an Associate Performance Campaign Manager in January 2021 and has been enjoying her journey ever since! We caught up with her to learn more about what her day to day looks like, how she’s adjusted to working from home, and what she likes to do outside of work. Read on to learn more about about Deniece!
Apple is set to release iOS 14.5 this week, so it’s important to prepare for the new privacy updates ASAP. As mentioned in our webinar, “How will iOS 14 impact Facebook advertisers?” iOS 14.5’s consumer privacy protections mean that Facebook’s targeting capabilities based on age, gender, or platform will no longer be accessible and there will be a decreased amount of data available to be used for segmentation.
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers are stuck at home and are watching more TV at all hours of the day. With so much interest from marketers across all industries, we’ve compiled a list of the most frequently asked questions about OTT to help you get started.
Social media has become one of the most important ways for businesses to connect with their consumers. Every social platform is unique, and each comes with its own guidelines, best practices, and content requirements. Join Lindsay Milligan, Senior Social Strategist at AUDIENCEX, as she walks you through best practices to elevate your social media marketing. She’ll walk you through:
What is happening with iOS14?
Apple announced last year that their newest operating system iOS14 would include an app tracking transparency framework (ATT), which is a new privacy protection framework for Apple devices aimed at improving consumer privacy.
Under ATT, when an Apple device owner downloads or opens an app, a notification will pop up asking if the user wants to be tracked across third-party apps and websites.
Connected TV (CTV) is top of mind for many marketers today. When the world shut down last March amid the COVID pandemic, CTV viewership went through the roof. As our commuting and work schedules have changed, marketing plans have also adjusted, with less being spent on out of home, and more dollars shifting to other screens in our homes.
AUDIENCEX is proud to announce that we’ve been named one of the fastest-growing companies in the Americas by The Financial Times, covering seven nations, including the United States. We’ve rapidly expanded our practice of helping performance agencies and brands get more from their marketing dollars, and as a result have seen significant company growth in 2020, coupled with 78% YoY revenue increase in the first quarter of 2021. Given the macro-economic climate, along with the relevance of our performance solutions, we expect our current growth trajectory to continue through the remainder of the year and beyond.
Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers. Since Chrome currently accounts for 60% of browser visits, what does this change mean for programmatic advertising? Now is the time for brands to find ways to connect with their customers without sacrificing their privacy.
Paid search marketing is an advertising model where businesses and organizations pay to feature their ads on search engines. Since the advent of the internet, companies have used paid advertising to draw attention to their services, and the field continues to evolve. Paid search marketing should be carefully researched and targeted to the demographics most likely to engage with your content. When used as part of an integrated media plan with other channels such as programmatic display, social, and video, paid search is an effective way to guide customers down the funnel.
When Apple rolled out their new iOS 14 update in late 2020, it came with some updated privacy settings for consumers, requiring users to explicitly opt-in to sharing their data with any app on their phone. In addition to giving consumers more control over their data, these new policies will have a definite impact for mobile advertisers. One of the hardest hit and largest mobile advertisers is Facebook, which boasts over 2.45 billion global users, 81% of which only access the site via their mobile devices.