The COVID-19 pandemic has changed so much of our lives in 2020. It has altered the way we communicate with our friends, family and colleagues; the amount and the way we consume media; and even the way we shop. Marketing strategies have had to change as well, and when it comes to holiday campaigns, this is no time to just repeat what you did last year. But how can we prepare for Q4 now, when everything is still so uncertain?
With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.
As consumers move from radio to digital audio, major advertisers are buying fewer and fewer traditional radio ads, and instead are turning to digital to extend their audience reach and increase message frequency, with the inherent efficiencies that programmatic advertising offers over more traditional ad buys.
2020 has been an unprecedented year for marketers. With ongoing uncertainty linked to the global pandemic, it’s now more important than ever to be strategic about your media buys in Q4.
Since the start of the global pandemic, we’ve seen a major shift in consumer behaviors – from the way they communicate with friends, family, and colleagues and the amount of media they consume, to the way they shop for essentials. Store closures, reduced hours, and the potential risks associated with in-store shopping have greatly influenced consumer shopping habits – forcing them to make more of their regular purchases online to avoid the larger crowds.
Dynamic Creative Optimization, or DCO, is a form of programmatic advertising that allows marketers to personalize the creative shown to individual audiences. Rather than displaying the same creative with the exact same words to every individual, DCO relies on technology to match the best-suited ad creative to the user, based on criteria set up in advance by the marketer. In short, DCO is a display ad technology that creates personalized ads based on data collected about the viewer at the moment of ad serving. Through this personalization, the marketer is in effect matching the best content to the correct user, thereby optimizing the chances that the user likes what they see and is more likely to convert.
Programmatic display advertising has changed the world of marketing forever. This type of advertising has become increasingly popular for advertisers who want to expand their reach to new audiences. In order to implement programmatic marketing into your own advertising strategy, you need to familiarize yourself with the basics. What does “programmatic display” mean, and how do you get started?
Marketers today are drowning in audience data. We get data every time we send an email, or launch a campaign from every platform and channel of our marketing stack. We have so much data that we don’t know which data to believe (or not), or how to apply it to other parts of our business. How can we get a deeper understanding of the data we’ve collected in order to avoid this “analysis paralysis”?
With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Today, digital audio reaches a wealth of diverse and highly engaged audiences. Although people still listen to traditional AM/FM radio, content such as podcasts, streaming music, and digital radio are growing rapidly. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.
Chances are, you’ve heard the word pixel thrown around when it comes to monitoring advertising performance, but what exactly is a pixel and how does the tracking process work? It’s important to understand these essentials to pixel strategy when you’re thinking about campaign planning, targeting, and optimization. To help you on your way, we’ve broken down the basics of pixel tracking for you below.
Everyone is jumping on the native advertising bandwagon. As one of the most engaging channels in programmatic advertising, native seems to pop up in almost every campaign strategy conversation we have with our marketer and agency clients. And because there is so much talk around native, we get a lot of questions about how to optimize these campaigns so that they are most effective. So we decided to go straight to the source, and bring in one of our native partners, Taboola, to help answer some common questions about native advertising.
Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you need!