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The Path to Improve the Programmatic Experience

While quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected to reach nearly 88% by 2021, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset and experience?

AUDIENCEX Named #40 Fastest-Growing Private Company in California from The Inc. 5000 Series

Inc. magazine today revealed that AUDIENCEX is No. 40 on its inaugural Inc. 5000 Series: California list, the most prestigious ranking of the fastest-growing California-based private companies. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the California economy’s most dynamic segment—its independent small businesses.

Benefits of Paid Social Media

Social media is one of today’s most popular methods of communicating and sharing information. That’s why many businesses have chosen to invest in paid social media advertising. With the help of paid social media, you can expand your reach and appeal to more customers than ever before.

aX Profile: Getting to know aX Accounting Manager, Louise Santos

A Day in the Life

An average day for Louise is hard to define, but one thing remains the same: she’s usually working very closely with the account and sales teams to meet both internal and client needs. From running credit checks as part of client onboarding to approving expense reports, she handles all aspects of finance at AUDIENCEX.

UTM Tracking Codes: What Are They and How To Use Them

Digital marketing can take many forms, with almost unlimited channels, strategies and tactics to choose from. When you are running a complex omnichannel marketing plan, how can you measure which of your tactics is providing the biggest return on investment?

Webinar Wednesday: Introduction to Programmatic Advertising

We kicked off our Webinar Wednesday series last week with a webinar on The 20 New Performance Marketing Strategies for 2020. Up next, we will be giving a high-level overview into the world of programmatic advertising with our upcoming webinar, Introduction to Programmatic, on Wednesday, February 26th at 10:00 AM PST (1:00 pm EST).

Best Practices for Native Programmatic Advertising

Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that is similar to the publication’s main content but it is paid for by an advertiser. The goal is ultimately to promote the advertiser’s product, without blatantly showing a banner advertisement for that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, and instead, adding value to it.

Remarketing vs. Retargeting

Everyone knows that customers who are already interested in your products or services and are in the buying cycle are more likely to generate sales and create a high Return on Investment (ROI). However, many consumers may visit a website and spend some time on it, then leave without making a purchase. According to Outbrain, among the customers who visit your website, only 2% will make an actual purchase on their first visit. How do you get them back to your site to complete the transaction?

How to Get Started With Buying Programmatic Advertising

Programmatic advertising accounted for nearly 85% of the digital display ad market in the United States this year and will account for about 88% by 2021, according to forecasts from eMarketer.

Not using programmatic ads yet? It’s time to get in on the action.

Don’t worry if you’re not sure how to get started with programmatic advertising. Here’s a quick guide to help get you under way.

social media and programmatic advertising

Programmatic Advertising and Social Media: How They Work Together

Programmatic advertising is an influential force in today’s marketing world, and more and more marketers are using it to make their ad buying more efficient and precise. Another increasingly impactful factor is social media. Companies can use it to interact with their current customers, find new customers, and increase awareness of their brand. But can these two behemoths of the digital marketing world work together? Indeed, they can, if you have the right tools and strategies in place.

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