For local businesses and national brands alike, location data can be a valuable marketing tool to help reach your target audience. By understanding where your consumers are located and adjusting your messaging appropriately, you can send them personalized, relevant content to help drive them further down the consumer funnel and drive them to your stores. Geofencing and geotargeting are two different digital marketing tactics that make this possible.Read More
With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.Read More
AdTech is confusing. Not only are there a seemingly endless number of acronyms and jargon — DMP, DSP, SSP, CDP, RTB – but understanding the way each of these systems works together is even more complicated. Today we’re going to walk through what a trade desk is and how it fits into the programmatic advertising landscape, along with many of these other acronyms.
AUDIENCEX is focused on simplifying the complex world of digital advertising, and we understand that the demand for skilled digital marketers is only going to increase. We are focused on helping the next generation of digital marketers make their mark on our industry. To that end, we are excited to offer a digital marketing scholarship to a future leader in the digital marketing and media industry.Read More
Pixels make the digital advertising world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more potential customers for your brand, having a solid amount of visitors already tagged is important. So why wait? It’s time to get pixeling!Read More
The demand for engaging video content is on the rise. Short videos are easier to digest for consumers compared with long pages of text, and simultaneously video advertising is quickly becoming most popular ad format in digital advertising today. But having a powerful, engaging video asset is just the first piece of the puzzle. How do you get that amazing content in front of your target audience and get it seen, quickly and efficiently? Enter programmatic video advertising.Read More
Everyone in sales has a unique strategy, but the goal is communicating and connecting with other people. Suhail Mahajan is an Associate Sales Director at AUDIENCEX, focused on making those connections with marketers and agencies to hep their programmatic, search, and social advertising campaigns succeed. Learn more about his strategy and day-to-day in Suhail’s aX profile.Read More