When it comes to finding the right marketing technology for your business, there is no one size fits all. With so many tools and resources available, it’s up to each company to determine the methods that are most effective in accelerating their growth in the industry.
Which solutions are best for your brand and how can you best utilize them for your business needs? Gain insights like these at MarTech West, hosted this year at the San Jose Convention Center in California from April 3rd to the 5th.
Not only will attendees learn from speaking sessions, case studies, demos, and the knowledge base of 20 leading martech solution providers, but they will also have the opportunity to build meaningful connections with potential clients, partners, and talent.
These are the sessions we’re looking forward to most:
Creating Connected Experiences — Wednesday, April 3rd, 1pm-5pm
Jeff Cram from Connective DX shares practical frameworks and models to find and fix the cracks in your digital customer experience and better connect your martech to support the customer journey.
Measure What Matters: Data Strategy to Drive Results — Thursday, April 4th, 10:55am-11:35am
Jennifer Brett from LinkedIn and Anand Thaker from IntelliPhi explain the importance of measurement in driving business results along with challenges that may come with it.
Solving the Content Crisis: Unlocking the True Power of Big Content in Omnichannel Marketing — Thursday, April 4th, 4:20pm-5pm
Roger Connolly from StyleLabs speaks about omnichannel reach, dynamic personalization, and continuous optimization in creating and delivering content that transcends hurdles facing the market today.
Marketing Enablement & Empowerment: A Force for Change in Digital Transformation — Friday, April 5th, 9am-10:15am
Stephanie Feldman from PwC and Scott Brinker from MarTech discuss how embracing a new mindset and integrating new technologies can allow marketers to serve as change agents for their companies.
See the full session lineup here.
MarTech is the go-to event for anything and everything related to marketing technology. With over 100 martech companies, solutions, demos, sessions, case studies, and networking opportunities, this event is a must-attend for marketing professionals no matter the industry.
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