CONNECTED TV (CTV)

Extend Your Reach and Grow Your Audience with CTV

No matter how hard we try to pretend that TV is disappearing, it’s not. Connected TV (CTV) advertising gives marketers the ability to reach their target audience wherever they are watching their favorite shows.

Connected TV (CTV) now reaches 59.1% of the US population, and is expected to grow to 63.2% of the population by 2023. Although CTV advertising makes up a small portion of overall video ad spending, it is expected to grow in the coming years as audiences continue to embrace digital streaming on their living room screens.

For advertisers, CTV offers the opportunity to grow your audience, extend your reach, and control frequency across premium television inventory.

Benefits of CTV Advertising:

  • Increase brand awareness by reaching your target audience with fewer wasted impressions

  • Extend your reach across channels for a true omnichannel campaign

  • Utilize cross-device frequency capping to minimize ad fatigue and increase engagement

Why Advertise on Connected TV

  • In a world where traditional linear TV viewership is shrinking, CTV allows you to reach cord cutters and streaming TV viewers

  • Achieve 90%+ video completion rates on premium video content

  • Target first-party and third-party audiences on television

  • Eliminate typical lead time for running TV ads

Reach your target audiences on the largest screens in their home: TVs

PLATFORMS + NETWORKS


MVPD


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