Dynamic Creative Optimization
Personalized Ads for Increased Engagement
Every brand story is different. Now there are potentially millions of ways to bring your story to life.
Dynamic Creative Optimization (DCO) relies on technology to create thousands of ad permutations per second, creating the opportunity to personalize messaging and improve engagement with potential customers.
Benefits of Dynamic Creative Optimization:
Configures the appropriate content to display for every device, for every context, and for every stage of the consumer journey
Predicts the product or message most likely to drive a conversion
Serves hyper-relevant and custom impressions to precisely defined audience segments
Delivers an average 60% lift in campaign performance
Reach More Shoppers with Relevant Ads
Use DCO to deliver consistently on-brand ads while tailoring the message that resonates best with your customers. Dynamic retargeting serves the right ad design for every device, for every context, and for every stage of the shopper journey — maximizing the impact of your video and display ads.
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