CHANNEL
Programmatic Display Ads
Reach the right person at the right time
Programmatic display ads have a broad reach. They let you connect with customers on their favorite sites and apps with intelligently targeted and delivered advertising. A programmatic display ad campaign can help you promote your brand, generate product awareness, increase sales, and get more leads. Choose the priorities that matter to you, and our technology will determine the best platform to match your needs. The AUDIENCEX trading desk, tdX, offers unified access to 24+ enterprise-level DSPs for unparalleled scale to help you find new customers and grow your business.
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Benefits of Programmatic Display Advertising
Greater Reach: Extend the scale of your campaigns, reaching consumers around the world.
Improved Analytics: Understand how your campaign is performing across screens and devices in one unified dashboard.
Improved Efficiency: Real-time measurement of your campaigns’ performance means you can quickly and easily adjust your campaign parameters to increase conversions and revenue.
Better Targeting: With programmatic advertising, you can target, retarget, geo-target, behaviorally target, contextually target, and anything in between.
Programmatic Targeting Options
Drive brand awareness and direct response at every consumer touchpoint:
Look-alike Prospecting: Utilize pixel learnings to build similar audiences based on tracked behaviors
3rd-Party Prospecting: Increase targeting scale through a variety of pre-built or custom audience segments
Site Retargeting: Remarket to consumers who have previously exhibited interest based on previous internet actions
Contextual Targeting: Analyze every page’s content holistically to understand meaning and relevancy to deliver your message where it makes sense
Behavioral Targeting: Reach users who have expressed an interest in certain products or services online across sites and networks
The Programmatic Ecosystem Explained
Take a deeper dive into the many technologies that make up today’s programmatic landscape, including DSPs, SSPs, DMPs, and more, in this helpful guide, “The Programmatic Ecosystem Explained.”
