Digital Out-of-Home (DOOH) combines the unparalleled viewability of traditional out-of-home advertising with the efficiency of digital advertising, in a brand-safe environment. Digital signage can be found anywhere, offering you the chance to reach new and existing consumers while they are out and about.
DOOH offers a powerful and unique way to drive awareness and consideration by reaching consumers across a variety of locations. OOH advertising is about messaging to consumers when they are in public places, commuting to work, and in specific commercial locations. DOOH adds the power of AdTech to this impactful channel, including geofencing, tracking, retargeting, personalizing, attribution and measurement.
