Creative Specifications

Programmatic

PLATFORMS

Best Practices

  • Test different creatives – Test two or three creatives to see what works best for your video.

  • Ensure that all text is legible, and implement CTAs for performance-driven campaigns.

  • Use a variety of creative sizes for ample scale and optimization opportunities.

  • Recommended video lengths are 15-30 seconds

Standard Display

PlatformRecommended DimensionsFile TypeMax Backup Image File SizeMax Initial File SizeMax Polite File SizeMax AnimationMax LoopsFrame Rate
Desktop300x600HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Desktop160x600HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Desktop300x250HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Mobile300x50HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Mobile320x50HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Mobile336x280HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Mobile1024x768HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Mobile300x100HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Desktop, Mobile728x90HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Desktop, Mobile300x250HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second

Native Display

PlatformMain ImageShort HeadlineLong HeadlineShort DescriptionLong Description
DV360 Desktop, Mobile1200x627, (1.91:1 aspect ratio)200x200 (1:1 aspect ratio)25 characters50 characters90 characters140 characters
TTD Desktop, Mobile1200x627, (1.91:1 aspect ratio)200x200 (1:1 aspect ratio)25 characters90 characters90 characters140 characters

Native Video

PlatformMax Video LengthFile TypeMax File SizeVASTAspect Ratio
Interstitial15-30 secMP4 or WebM75 MBSupported16:9
Native OutstreamUp to 5 minsMP4 or WebM75 MBSupported16:9
Pre-Roll15-30 secMP4 or WebM75 MBSupported16:9

Standard Video

PlatformSizesFile TypeFile SizeAspect RatioBit RateMax Video Length
DV360 Desktop, Mobile300x250 or LargerMOV, MP4, WebM, AVI, WMV1 GB16:9 Widescreen, 4:3 Standard300 - 400 KBPS1 min (15s or 30s recommended)
TTD Desktop, Mobile300x250 or LargerMOV, MP4, WebM, AVI, WMV200 MB16:9 Widescreen, 4:3 Standard300 - 400 KBPS1 min (15s or 30s recommended)
MediaMath Desktop, Mobile300x250 or LargerMOV, MP4, WebM, AVI, WMV110 KB16:9 Widescreen, 4:3 Standard300 - 400 KBPS1 min (15s or 30s recommended)

CTV

PlatformLengthFile TypeFile QualityBit RateFile SizeFile Tags
Desktop, CTV:15 or :30MP440KBMinimum of 1500 kbps 1.6-3.2 mbps preferred15-50 mb 1.5 mbps preferredVAST 2.0

Audio

PlatformLengthFile TypeFile QualityBit RateFile SizeFile Tags
Mobile, Desktop:15 or :30MP440KBMinimum of 1500 kbps 1.6-3.2 mbps preferred15-50 mb 1.5 mbps preferredVAST 2.0

Rich Media

PlacementInitial DimensionsMax Expanded DimensionsFile TypesMax LoopsMax File SizeMax Initial File Load SizeAnimation Length
Retangle300x600600x250.GIF, .JPG, .PNG, .HTML53Trade Desk and DV360 150 KB

MediaMath 110 KB
1 MB15 sec
Skyscraper160x60
120x600
320x600.GIF, .JPG, .PNG, .HTML53Trade Desk and DV360 150 KB

MediaMath 110 KB
1 MB15 sec
Leaderboard728x90728x270.GIF, .JPG, .PNG, .HTML53Trade Desk and DV360 150 KB

MediaMath 110 KB
1 MB15 sec

For the best viewing experience, please view on your laptop or desktop.

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