Creative Specifications

Programmatic

PLATFORMS

Best Practices

  • Test different creatives – Test two or three creatives to see what works best for your video.

  • Ensure that all text is legible, and implement CTAs for performance-driven campaigns.

  • Use a variety of creative sizes for ample scale and optimization opportunities.

  • Recommended video lengths are 15-30 seconds

Standard Display

PlatformRecommended DimensionsFile TypeMax Backup Image File SizeMax Initial File SizeMax Polite File SizeMax AnimationMax LoopsFrame Rate
Desktop300x600HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Desktop160x600HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Desktop300x250HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Mobile300x50HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Mobile320x50HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Mobile336x280HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Mobile1024x768HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Mobile300x100HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Desktop, Mobile728x90HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second
Desktop, Mobile300x250HTML, JS, CSS, JPG, PNG, GIFTrade Desk and Display & Video 360 40 KB

MediaMath 50 KB
Trade Desk and Display & Video 360 150 KB MediaMath 100 KBTrade Desk, Display & Video 360, MediaMath 1 MB30 seconds3 loops24 frames per second

Native Display

PlatformMain ImageShort HeadlineLong HeadlineShort DescriptionLong Description
DV360 Desktop, Mobile1200x627, (1.91:1 aspect ratio)200x200 (1:1 aspect ratio)25 characters50 characters90 characters140 characters
TTD Desktop, Mobile1200x627, (1.91:1 aspect ratio)200x200 (1:1 aspect ratio)25 characters90 characters90 characters140 characters

Native Video

PlatformMax Video LengthFile TypeMax File SizeVASTAspect Ratio
Interstitial15-30 secMP4 or WebM75 MBSupported16:9
Native OutstreamUp to 5 minsMP4 or WebM75 MBSupported16:9
Pre-Roll15-30 secMP4 or WebM75 MBSupported16:9

Standard Video

PlatformSizesFile TypeFile SizeAspect RatioBit RateMax Video Length
DV360 Desktop, Mobile300x250 or LargerMOV, MP4, WebM, AVI, WMV1 GB16:9 Widescreen, 4:3 Standard300 - 400 KBPS1 min (15s or 30s recommended)
TTD Desktop, Mobile300x250 or LargerMOV, MP4, WebM, AVI, WMV200 MB16:9 Widescreen, 4:3 Standard300 - 400 KBPS1 min (15s or 30s recommended)
MediaMath Desktop, Mobile300x250 or LargerMOV, MP4, WebM, AVI, WMV110 KB16:9 Widescreen, 4:3 Standard300 - 400 KBPS1 min (15s or 30s recommended)

CTV

PlatformLengthFile TypeFile QualityResolutionBit RateFile SizeFile TagsFrame Rate
Desktop, CTV:15 or :30MP440KB1920x1080Minimum of 1500 kbps 1.6-3.2 mbps preferred10 GB MaxVAST 2.023.98 or 29.97

Audio

PlatformLengthFile TypeFile QualityBit RateFile SizeFile Tags
Mobile, Desktop:15 or :30MP3, M4A, WAV, OGG40KB160 kbps1MB MaxVAST 2.0

Rich Media

PlacementInitial DimensionsMax Expanded DimensionsFile TypesMax LoopsMax File SizeMax Initial File Load SizeAnimation Length
Retangle300x600600x250.GIF, .JPG, .PNG, .HTML53Trade Desk and DV360 150 KB

MediaMath 110 KB
1 MB15 sec
Skyscraper160x60
120x600
320x600.GIF, .JPG, .PNG, .HTML53Trade Desk and DV360 150 KB

MediaMath 110 KB
1 MB15 sec
Leaderboard728x90728x270.GIF, .JPG, .PNG, .HTML53Trade Desk and DV360 150 KB

MediaMath 110 KB
1 MB15 sec

For the best viewing experience, please view on your laptop or desktop.

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