AXi AI-Driven Data Science

CAPABILITIES

AXi AI-DRIVEN DATA SCIENCE

AUDIENCEX Intelligence (AXi) helps you identify, reach and convert the right audience

AUDIENCEX Intelligence (AXi) is a suite of privacy-safe, AI-powered, advanced data science and performance tools built to address today’s challenges and drive real results. Holistically leveraged throughout the digital landscape by our expert teams with deep experience across verticals, AXi helps identify, model and target the right audiences efficiently, driving revenue growth and optimizing spend towards a greater ROAS, at scale.

Maximize Budget Efficiency

With extensive data access, custom bidding algorithms, and continuous optimization based on real-time performance, your campaigns will get the most out of every spend.

Completely Privacy-Safe

AXi is built from the ground up for full compliance with evolving privacy regulations. No personally identifiable data is handled or stored, and all data sets are fully opted-in and consented.

Futureproof and Cookieless

Every solution in the AXi suite is built with a cookieless-first approach, ensuring that campaigns will perform regardless of any user’s opt-out status.

Emergent AI Technology

Powered by AI, machine learning and advanced data science, AXi uses the latest technology throughout the digital landscape to ensure that you stay ahead of the curve and the competition.

Every tool in the AXi suite can be activated individually or alongside one another, to meet the specific needs and goals of any campaign.

AXi Predictor

Predictor learns and continuously optimizes itself by analyzing crucial behavioral signals in your audiences from first-party data, historical data, and log-level data. With access to the industry’s largest opted-in dataset, advanced machine learning technology uses these insights to model consumer behavior, enable personalization at scale, and build custom predictive audiences most likely to convert, consistently outperforming other solutions.

AXi Optimizer

Optimize from launch with custom bidding algorithms integrating multiple custom data points to maximize campaign performance. Throughout its lifecycle, each campaign adapts in real time, using a continuous optimization engine customized for specific goals, leveraging log-level data, and working in collaboration with enterprise-level platform algorithms to reach the right audience at the right time.

AXi Explorer

Customizable dashboards with omnichannel reporting provide easily understood, in-depth performance, audience, and attribution data. Gain greater transparency into your campaigns and conversions, consult predictive forecasting tools, and easily share data visualizations tailored to your specific needs. Ensure your goals are on track and get insights into the ideal media mix to drive optimal results.

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