CAPABILITIES
AXi AI-Driven Data Science
Every tool in the AXi suite can be activated individually or alongside one another, to meet the specific needs and goals of any campaign.
AXi Simulator
Simulator is a breakthrough marketing intelligence and activation platform that uses AI-generated synthetic customer avatars (personas) to simulate an unprecedented array of real-world behaviors to test concepts & campaigns to accelerate market success — at a fraction of traditional costs and with vastly improved performance outcomes.
AXi Predictor
Predictor learns and continuously optimizes itself by analyzing crucial behavioral signals in your audiences from first-party data, historical data, and log-level data.
With access to the industry’s largest opted-in dataset, advanced machine learning technology uses these insights to model consumer behavior, enable personalization at scale, and build custom predictive audiences most likely to convert, consistently outperforming other solutions.
AXi Optimizer
Optimize from launch with custom bidding algorithms integrating multiple custom data points to maximize campaign performance.
Throughout its lifecycle, each campaign adapts in real time, using a continuous optimization engine customized for specific goals, leveraging log-level data, and working in collaboration with enterprise-level platform algorithms to reach the right audience at the right time.
AXi Explorer
Customizable dashboards with omnichannel reporting provide easily understood, in-depth performance, audience, and attribution data.
Gain greater transparency into your campaigns and conversions, consult predictive forecasting tools, and easily share data visualizations tailored to your specific needs. Ensure your goals are on track and get insights into the ideal media mix to drive optimal results.
