CAPABILITIES
AXi AI-DRIVEN DATA SCIENCE
AUDIENCEX Intelligence (AXi) helps you identify, reach and convert the right audience
With predictive performance data, custom bidding algorithms, and access to the industry’s largest opted-in dataset, AUDIENCEX Intelligence (AXi) is a suite of artificial intelligence tools leveraged by advanced data science teams to maximize performance and extend budgets further than ever before.
Understand your customers on a deeper level, map conversion pathways, and confidently expand into custom, intelligently modeled audiences more likely to convert – all with completely privacy-safe solutions.
Predictive Audience Modeling
Fueled by access to the industry’s largest set of opted-in data and extensive log-level data, our advanced predictive solutions can find the in-market audiences most likely to convert. These custom audiences are based on extensive behavioral data science, not assumptions, resulting in more accurate targeting and better engagement rates.
Custom Bidding Algorithms
We apply data science solutions as part of the pre-bid process to set our clients apart from other programmatic buyers. These algorithms are tailored to meet the specific goals of each individual campaign, integrating a wide variety of potential data points to ensure the right audience is reached at the right time on the right channel, minimizing costs and maximizing results.
Privacy-First Approach
Leveraging advanced AI-enabled tools, AXi is built to ensure full compliance with changing privacy regulations. Our solutions are engineered so that no personally identifiable data is handled, accessed or stored. All leveraged data sets are protected through anonymization or pseudonymization, and are fully opted-in and consented.
Continuous Optimization
AXi continues working even after your campaign is launched, continually refining your tactics and targeting while optimizing your spend. With log-level access and AI-powered data science for constant analysis, our solutions are capable of adapting in real time to maximize your ongoing campaign performance and gather insights to inform overall strategies.
First-Party Data Visualization
Gain incredible insights into your existing customer base with in-depth analysis enabled by advanced data science solutions. Understand your conversions better with privacy-safe pathway data, helping to refine each touchpoint along the customer journey. Move beyond assumptions with behavioral analysis to grasp the unique and unexpected characteristics that define your ideal customers.
