Capture Attention with Compelling Native Content
Accelerate the consideration phase of the customer journey with highly targeted & contextually relevant native ads. Access high-quality native inventory from 12+ leading DSPs, leveraging sophisticated targeting capabilities to ensure your content appears when and where your audience is most likely to engage.
Our programmatic native solution combines the contextual format of native advertising with precise, audience-specific targeting to generate awareness for your brand. Native advertising has proven to deliver higher levels of engagement, brand lift, and viewability by blending into the content format of the pages on which they appear.
Benefits of Native Advertising
Engage with your audience across screens and devices
Generate higher brand engagement
Achieve upper-funnel goals with in-content targeting
Native advertising is an effective way to capture attention and build relevance. By fitting your content seamlessly into the page environment it appears in, you can add value and boost engagement, rather than disrupting the user experience.
Combining the speed and reach of programmatic with the long-term benefits of native, you can offer value and insights to a larger pool of potential customers.
Best Practices for Programmatic Native Advertising
By definition, native advertising refers to content in an online publication that resembles the publication’s editorial content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s product, without blatantly showing a banner ad advertising that product or service. But how can you be successful with programmatic native advertising?
Our campaign strategists have created a guide to identify some best practices to help you implement successful native ad campaigns to build their brand and reach the people that matter most.
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