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PRESS

Learn how we’re transforming digital advertising

2022
2021
2020
2019
2018
2017

2024

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April 4, 2024

AUDIENCEX and MBuy, the every-channel media buying and optimization partner, have today announced a strategic merger to combine forces, offering tech-driven strategy, media, and creative solutions for brands and agencies.

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March 27, 2024

In a pioneering move that redefines the online shopping experience, AUDIENCEX, the AI-enabled digital advertising partner, has joined forces with GEENEE, an advanced AI-live virtual try-on (LVTO) platform, to launch a groundbreaking augmented reality (AR) LVTO campaign

January 26, 2024

Brittany Wray, the VP of Product at AUDIENCEX, discusses with DesignRush the latest trends in digital advertising, including AI-driven predictive analytics and privacy-first data science.

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January 9, 2024

AUDIENCEX is proud to announce a significant expansion to the capabilities of its innovative AI product, AUDIENCEX Intelligence (AXi). AXi is a suite of advanced AI-powered data science and performance tools designed to address the complex advertising challenges faced by today’s marketers.

2023

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November 28, 2023

Forbes turn their attention to AUDIENCEX, where Jason Wulfsohn, CEO, and co-founder, pioneers innovation at the crossroads of AI and performance advertising. The interview explores how Jason’s leadership at AUDIENCEX promises to reshape our journey through the evolving landscape.

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October 31, 2023

AUDIENCEX proudly celebrates a decade of pioneering achievements in the digital advertising space. Throughout this period, AUDIENCEX has consistently pushed both boundaries and expectations, establishing itself as a leader in the industry.

 

September 19, 2023

AUDIENCEX is excited to unveil its AI-powered Search & Social division. This innovative division aims to provide a sophisticated, data-driven approach to search and social media marketing.

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August 16, 2023

Sophisticated privacy-first approach utilizes opted-in data sets, ensuring full compliance with evolving regulations.

August 3, 2023

As one of the latest product and platform releases, AUDIENCEX expanded the capabilities of AXi, its AI-powered campaign performance platform. Customers can now use AI-powered predictive analytics to maximize return on advertising spend.

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July 31, 2023

AUDIENCEX announces the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company’s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable overhead into expensive and resource-intensive data science solutions.

June 27, 2023

Garrett MacDonald, Chief Commercial Officer of AUDIENCEX, was recently interviewed by MarTech Edge. He discussed his professional journey, our recent partnership with Geenee AR, and how we strategically leverage the latest capabilities and technology for brands and agencies.

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May 23, 2023

AUDIENCEX is proud to announce their ongoing collaboration with client Boxed Water™ on actively working towards greater sustainability in digital marketing. It has been estimated that the digital advertising industry creates up to 3.5% of global greenhouse gases every year, driving an urgent need to reduce this impact wherever possible – a need which has been embraced by these two purpose-driven companies.

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April 25, 2023

AUDIENCEX, the AI-enabled digital advertising partner built for delivering measurable performance, announced a strategic partnership with Geenee AR to empower advertisers to deliver campaign experiences for consumers using Web-based Augmented Reality (WebAR)-enabled ads. The partnership delivers innovative end-to-end AR advertising solutions for brands and agencies to take advantage of immersive virtual try-on technology in their digital advertising campaigns.

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April 18, 2023

AUDIENCEX, the AI-enabled, data-driven programmatic advertising partner built for delivering measurable performance, today announced the launch of their AUDIENCEX Intelligence (AXi) solution, a set of privacy-safe predictive models used to understand the behavior of customers to improve advertising performance.

April 10, 2023

Jason Lauritzen, Director of Programmatic at AUDIENCEX, encourages you to consider audience, platform changes, and how channels work together when determining how channels meet different goals.

March 25, 2023

Virtual Equality recently partnered with AUDIENCEX for the launch of a global Merged Reality Metaverse event in support of Constitution Hill’s 5th Annual Human Rights Festival in Johannesburg, South Africa. This historic event brought together participants from around the world in support of protecting human rights and democracy, while pushing the technology boundaries of interactive VR.

February 15, 2023

January 17, 2023

January 13, 2023

2022

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December 7, 2022

November 30, 2022

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November 2, 2022

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September 14, 2022

The Tech-First Performance Platform Maintains Prestigious Spot on Inc’s Annual List Due to Continued Solution Advancements to Grow Revenue for Mid-Market Agencies and Brands. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses.

August 29, 2022

Rob Figueroa, VP of Sales at AUDIENCEX, shares insights about the current state of CTV and streaming inventory. Based on recent spend on CTV compared to the audiences that are present in the space, midsize brands and agencies have a great opportunity in today’s climate.

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August 23, 2022

Omnichannel performance platform AudienceX is partnering with advanced contextual intelligence provider Peer39. The partnership empowers AudienceX clients with direct access to pre-bid, cookie-free targeting capabilities includes 1000+ categories

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August 23, 2022

AUDIENCEX announced a new partnership with Peer39, the leading global provider of advanced contextual intelligence. This new partnership arms mid-market brands and independent agencies with the largest, most accurate pre-bid contextual category library.

August 23, 2022

With direct-to-consumer marketing expanding again, Rob Figueroa, VP of sales at AUDIENCEX, explains the recent increase in larger brands choosing to explore the DTC route, as a means of getting more bottom-of-the-funnel action.

July 28, 2022

The metaverse is upon us and attracting more interest and investment with every passing day. So what’s all the fuss and excitement about? Danielle Gale, VP of Partnerships at AUDIENCEX explores the different options available, how a brand should approach the metaverse, and how their current audiences are playing within these new ecosystems.

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July 27, 2022

AUDIENCEX announced the launch of aX Video Stream (AXVS), an innovative video-streaming solution to drive improved performance for small and mid-market brands and independent agencies. aX Video Stream enables in-banner video ad streaming; building upon the platform’s rapidly-growing technology suite.

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July 11, 2022

AUDIENCEX today announced a new partnership with custom audience solutions company, Dstillery. Through this partnership, Dstillery’s Audience Studio will integrate with the AUDIENCEX platform to provide brands, agencies, and marketers with audience recommendations, audience overlap and rank, and website-level insights.

July 4, 2022

Too many of us have put technology first, ignoring the user experience and what consumers actually want. These insights from AUDIENCEX CEO and Co-Founder Jason Wulfsohn will help you get back to the fundamentals, focusing on people and tech.

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JUNE 17, 2022

Brian Ko, CCO of AUDIENCEX, weighs in on the metaverse hype. While acknowledging that the vast majority of marketers don’t yet understand the metaverse or have a strategy in place, he explains why you can’t simply sit this one out or wait until the metaverse matures to start experimenting.

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MAY 24, 2022

MAY 5, 2022

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APRIL 19, 2022

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MARCH 23, 2022

MARCH 16, 2022

MARCH 14, 2022

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MARCH 9, 2022

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MARCH 8, 2022

FEBRUARY 17, 2022

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FEBRUARY 17, 2022

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FEBRUARY 8, 2022

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JANUARY 31, 2022

There is a multitude of factors to consider and important decisions to make when creating an advertising budget. AUDIENCEX CEO and Co-Founder Jason Wulfsohn lends his expertise on how many brands will discover efficiency in smaller budgets in less-crowded spaces in 2022.

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JANUARY 21, 2022

AUDIENCEX CEO and Co-Founder Jason Wulfsohn is featured as an expert in Forbes, sharing insight on the delicate balance that brands and agencies must find in their budgets as we move forward into the new year.

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JANUARY 11, 2022

AUDIENCEX, the leading integrated platform built for omnichannel advertising performance, announced a significant expansion of its analytics and insights capabilities, with a focus on the demands of the post-cookie marketer.

JANUARY 5, 2022

As an independent programmatic trading desk, we have a unique view of the digital ad world through the lens of hundreds of terabytes of data that flow through our system. It gives us a pretty good picture of what’s ahead for 2022 says Senior Marketing Director, Rickey Bijlani of AUDIENCEX. 

2021

DECEMBER 9, 2021

Brittany Wray, VP Product at AUDIENCEX shares insights on programmatic advertising and its influence on marketing. She highlights the outcomes derived from the said technique creating a win-win situation for all. In addition, she explores how the access to programmatic buying technology for premium open web inventory – and the talent and skill to use it – remains concentrated in relatively few hands. It’s time for that to change.

NOVEMBER 17, 2021

Programmatic is no longer just an elaborate experiment in efficiently selling and pricing ads in a real-time automated way—it’s everything. U.S. programmatic digital spending grew at double-digit rates during the pandemic, and next year nine in ten digital ad dollars will be transacted using some form of automation. AUDIENCEX CEO and Co-Founder Jason Wulfsohn analyzes consumer behavior to zero in on six time-tested and foolproof strategies for using programmatic to get noticed and get results this time of year.
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NOVEMBER 3, 2021

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, today announced multiple senior level hires and promotions across its leadership team. These team additions and promotions reflect continued accelerated revenue growth, driven by several key strategic initiatives, from product development around data and SaaS, to market expansion and M&A.

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NOVEMBER 2, 2021

2020 was full of surprises, but perhaps the biggest surprise of all was that despite a global recession, a worldwide pandemic, supply chain headaches, and a zillion other headwinds, including giant swarms of locusts, it was also the biggest shopping season ever. AUDIENCEX CEO and Co-Founder Jason Wulfsohn examines how performance marketers can drive traction during the upcoming holiday window, anticipated to be a period of intense noise and equally intense opportunity.

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SEPTEMBER 24, 2021

One of the biggest changes during the pandemic has been the sizable growth of the audio space, with audio entertainment seeing a larger audience and becoming an integral part of more people’s daily routines. AUDIENCEX Co-Founder and COO explores how programmatic audio, shaped by the new realities of Covid, is now in a position to connect with audiences on an entirely different level.

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SEPTEMBER 21, 2021

In the not-so-distant past, content marketing tactics were considered optional pieces of an overarching marketing strategy. AUDIENCEX Co-Founder and COO Jason Wulfsohn explores how in today’s world sharing valuable content with their target market is a must-do for companies in many industries. 
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SEPTEMBER 1, 2021

As advertisers wrestled to recalibrate their media spending in the pandemic, they didn’t overlook a “seismic shift” to Connected TV platforms. What does this mean for broadcast TV and its clients? AUDIENCEX Co-Founder and COO Jason Wulfsohn shares his thoughts in an exclusive thought piece for RBR+TVBR.

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AUGUST 24, 2021

AUDIENCEX announced its recognition for the third consecutive year on the Inc. 5000 list of “Fastest Growing Companies in America.” 

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AUGUST 18, 2021

AUDIENCEX COO and Co-Founder, Jason Wulfsohn explains that replacing the cookie is the end goal of billions of investments and millions of marketing dollars—yet even the best of those solutions would apply only to a fraction of all digital advertising.

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AUGUST 4, 2021

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, announced an integration with MediaMath that will offer mid-tier agencies and brands self-serve access to MediaMath’s industry-leading demand-side platform (DSP), with no monthly minimums. 

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JULY 8, 2021

AUDIENCEX’s VP of Ad Operations, Max Yang explains why marketers shouldn’t be worried about the effects of the impending deprecation of third-party cookies. 

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JUNE 29, 2021

AUDIENCEX COO and Co-Founder, Jason Wulfsohn, shares how brands can use the interactive features available on Instagram and Facebook stories in order to gain insights about their audiences.

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JUNE 24, 2021

AUDIENCEX announces the launch of its dedicated multicultural practice designed to empower marketers to reach and engage diverse audiences with culturally relevant content. The new practice will be led by veteran digital marketer Suzanne Barrozzi as AUDIENCEX’s new Multicultural Sales Director.

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JUNE 3, 2021

“In recent years, brands have come to rely heavily on consumer data and behavioral tracking to power their digital campaigns. We need look no further than consumer DTC disruptors like Casper, Warby Parker and Dollar Shave Club – companies with no physical retail presence that have quickly become popular and profitable,” says AUDIENCEX Director of Strategy, Danielle Gale.

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JUNE 2, 2021

“In the end, all the automation in the world won’t help you if you don’t have smart people running it according to a clear, strategic and creative vision. People are key to utilizing AI and understanding its value,” says AUDIENCEX COO and Co-Founder, Jason Wulfsohn.

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MAY 25, 2021

If you’re not planning the right ad journeys by analysing the most appropriate ad metrics and customer touchpoints, your campaign is not optimized enough. Jason Wulfsohn, Co-Founder and COO of AUDIENCEX weighs in on this and much more in an interview with MarTech Series.

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MAY 11, 2021

“The term ‘performance marketing,’ usually connotes a specialized discipline, characterized by the singular use of direct response tactics to drive conversions. Performance marketing has always belonged to the lower funnel,” explains AUDIENCEX Co-Founder and COO, Jason Wulfsohn. 

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APRIL 16, 2021

AUDIENCEX COO and Co-founder, Jason Wulfsohn, explains that in order to better understand the issue of consumer privacy, we need look no further than Apple’s recent release of iOS 14 and the privacy-driven changes to IDFA that are still to come.

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APRIL 13, 2021

AUDIENCEX, the largest independent trading desk, was named one of the fastest-growing companies in the Americas by The Financial Times. The company has rapidly expanded its practice of helping middle-market businesses get more from their marketing dollars, and as a result has seen revenue grow 78% YoY in the first quarter of 2021.

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APRIL 06, 2021

AUDIENCEX’s revenue increase in Q1 2021 positions the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth and product development.

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MARCH 22, 2021

“Pritchard, spokesperson for the world’s largest advertiser, has positioned his company as an almost omniscient voice representing not only their interests, but the interests of all marketers. But is this a fair assumption?” asks Jason Wulfsohn, AUDIENCEX COO and Co-Founder.

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MARCH 16, 2021

AUDIENCEX announced today that the company has been placed at #88 on the Inc. 5000 regional list of Fastest-Growing Private Companies in California, making it the third consecutive year that they received this prestigious ranking.

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MARCH 02, 2021

AUDIENCEX Director of Strategy, Danielle Gale, explains how advertisers can prepare for 2022, which is when Google announced it will phase-out the third-party tracking cookie.

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FEBRUARY 03, 2021

AUDIENCEX bought BBMG to expand its services chops around performance marketing, as well as its content capabilities, said Jason Wulfsohn, COO and co-founder of AUDIENCEX.

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JANUARY 27, 2021

“Agility in all facets of business, especially marketing, will be a key to success,” says AUDIENCEX COO & Co-Founder, Jason Wulfsohn.

2020

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DECEMBER 03, 2020

Rather than just giving a joint sales pitch, providing an educational opportunity to clients and prospects is much more effective to help spread your message.

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NOVEMBER 18, 2020

With an impressive 994% revenue growth, this three-year expansion can be attributed to the company’s full-funnel digital advertising solutions and creative services for brands and agencies.

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NOVEMBER 09, 2020

AUDIENCEX co-founders Jason Wulfsohn, COO, and Reeve Benaron, CEO, credit the variety of the company’s client roster with its ability to withstand this year’s COVID-related market changes. The company had a strong third quarter and is on track for an even better fourth quarter.

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SEPTEMBER 01, 2020

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, will leverage Sugar Integrate in order to seamlessly connect its CRM with other customer-facing systems and business processes to better serve its clients.

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AUGUST 12, 2020

Following their ranking in 2019, this marks the second year that AUDIENCEX has been named to this prestigious list, with an impressive three year growth of 994%.

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JULY 14, 2020

AUDIENCEX VP of Client Services, Stephanie Denevan discusses a few powerful strategies to help brands maintain visibility, engage with their best customers and find new ones.

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JUNE 30, 2020

“AUDIENCEX was a valuable partner for us in the face of many unknowns and challenges that arose with COVID in Q2 by making changes rapidly to budgets and strategy to support our campaigns.” —Brian Becerra, Performance Manager at Swish

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APRIL 27, 2020

Turning to programmatic advertising can help achieve your goals and build your brand. These five tactics will help build brand awareness with programmatic advertising, according to AUDIENCEX VP of Client Services, Stephanie Denevan.

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APRIL 22, 2020

AUDIENCEX’s Director of Marketing, Michel Benjamin, explains how to use programmatic advertising to promote your brand and keep business running as close to normal as we can.

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APRIL 05, 2020

This ranking highlights AUDIENCEX as one of top 500 businesses across North and South America for whom innovation and creativity has yielded significant multi-year growth, traits which will enable those companies highlighted to thrive even during this time of economic uncertainty.

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MARCH 19, 2020

The new AUDIENCEX Growth Fund will provide brand and agency partners a strategic media consultation, 25% match on purchased media impressions within their campaign and complimentary creative to power their media plans.

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MARCH 18, 2020

AUDIENCEX, today announced the launch of a new $1,000,000 Growth Fund to help mid-market advertisers and agencies unlock new revenue during the second quarter of 2020.

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FEBRUARY 26, 2020

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies achieved a growth rate of 441% in the last two years. The other companies on this list show stunning rates of growth across all industries in California.

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FEBRUARY 15, 2020

AUDIENCEX COO, Jason Wulfsohn, discusses the top 3 strategies that marketers should be using in order to expand their audiences across channels.

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JANUARY 10, 2020

AUDIENCEX, the largest independent trading desk for performance agencies and brands, announces a multi-million dollar investment from Decathlon Capital Partners to help drive continued company growth and market expansion.

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JANUARY 03, 2020

AUDIENCEX Director of Strategy, Joe Horine explains why retail marketers must be prepared to look beyond the confines of in-store vs. online to appeal to ever-evolving shopping behaviors.

2019

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NOVEMBER 19, 2019

The four sectors generating the fastest growing businesses over the last three years include energy tech, software, digital content/media & entertainment, and medical devices. AUDIENCEX, a leader in the digital content space was featured along with many other prominent companies.

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NOVEMBER 11, 2019

Attributing 709% Revenue Growth to Full-Funnel Digital Performance Solutions as well as High-Impact Creative for Brands and Agencies.

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NOVEMBER 08, 2019

If you ever catch yourself awake at night wondering who the fastest-growing technology companies in Los Angeles might be, wait no longer.

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SEPTEMBER 26, 2019

Build versus buy as it relates to programmatic advertising and building out a trade desk.

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SEPTEMBER 19, 2019

Lauren Hutton, AUDIENCEX’s VP of Technology, joins the MarTech Podcast to give an overview of the industry, including how a trade desk works and the benefits of working with multiple DSPs in one platform.

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AUGUST 30, 2019

A Q&A on Reeve’s journey into tech, programmatic media, challenges, AUDIENCEX, data, strategy, work habits, and advice.

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AUGUST 21, 2019

Result of our Inc. 5000 ranking

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AUGUST 14, 2019

Inc. Magazine today announced that AUDIENCEX is No. 416 on its annual Inc. 500 list, the most prestigious ranking of the nation’s fastest-growing private companies.

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JULY 17, 2019

This article will serve as the basic survival guide marketers need to find the right tech partners in desperate times. When your inbound marketing platform or CRM suddenly goes belly-up, how will you know if you’re really finding the best partner for the business outcomes you seek – or just buying snake oil? This article from Shane Taylor of AUDIENCEX will help marketers ask the right questions and get the answers they desperately need – quickly!

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JULY 05, 2019

A Q&A on Jason’s journey into tech, AUDIENCEX, partnership with Marin, growth/strategy, work habits, and advice.

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JUNE 19, 2019

Growth, positioning, and new C-suite hires

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JUNE 10, 2019

Thoughts on the future of advertising from experts in the industry

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JUNE 09, 2019

Lauren Hutton, VP of Technology at AUDIENCEX, offers marketers, regardless of how tech-savvy they are, the guidance they need to find the tech partners they need to meet their goals. Beyond technology, Hutton’s list of tips and questions will help marketers (both at brands and agencies) find tech partners that match their business needs, their culture and their need for transparency.

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MAY 02, 2019

If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In this article, Shane shares why marketers must remember the upper funnel.

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APRIL 18, 2019

AUDIENCEX a provider of digital marketing solutions for mid-market businesses, has struck an exclusive partnership with Marin Software, an ad management solutions company.

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APRIL 09, 2019

AUDIENCEX announced an exclusive partnership with Marin Software, a SaaS ad management platform for performance-driven advertisers and agencies, expanding our ability to drive efficient, scalable growth across search, social, & ecommerce campaigns.

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APRIL 04, 2019

While SMBs may face smaller teams and budgets, they now have many more tools to amplify their resources—particularly in search and social media. In this article, Chris Clark shares the five reasons SMB marketers should consider digging deeper into search & social.

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FEBRUARY 22, 2019

Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time. Whether those tests soar or falter depends on one important question: Are marketers setting up their campaigns to succeed, or are they tethering their potential? In this article, Alvaro Fajardo shares 5 key best practices to consider when foraying into DCO.

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FEBRUARY 05, 2019

Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Now, as more marketers take control of their campaigns, they seek to align data and creativity with nonlinear customer journeys. In this article, our very own Jason Wulfsohn shares his thoughts on the state of DCO & what it means for marketers.

2018

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DECEMBER 24, 2018

Self-serve DSPs are making programmatic advertising more accessible to mid-sized companies. In his earlier article, Darryl Singer shared how these companies can determine if they are ready for self-service. Now, Brittany Wray, Self-Serve Manager, AUDIENCEX, offers advice for marketers who have made the decision to dip their toes into self-service.

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DECEMBER 12, 2018

Is your company ready for self-serve programmatic advertising? There are plenty of myths around self-serve, but it’s not as scary as you think. Learn all the questions you need to ask – and all the answers you need to hear – to make the right decision for your organization in this article by Darryl Singer, VP Technology & Partnerships, AUDIENCEX.

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NOVEMBER 28, 2018

We’re all guilty of using marketing buzzwords and phrases from time to time as we tell the world about the stuff we make. . . The trick for marketers is trying to ferret out the buzzwords and just get to the goods, put the focus on explaining what our products and services do and why it will improve your life.

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NOVEMBER 16, 2018

Retailers are looking for ways to maximize digital marketing efforts to make this their best season ever. Access to cutting-edge technology and high-quality data has been improved in recent years, so hopes are high. Marketers are eager to drive sales with transparent, accountable campaigns.

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OCTOBER 17, 2018

Big businesses have embraced digital marketing, but mid-market advertisers don’t always have the knowledge or budget to experiment with the technology. The LA Biz Journal covers what the Marketing Amplification Fund means for local advertisers.

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OCTOBER 16, 2018

AUDIENCEX announced the launch of its Marketing Amplification Fund, a $5,000,000 fund it has established to empower qualified mid-market advertisers & accelerate innovation during the 4th quarter of 2018

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