Learn how we’re transforming digital advertising
May 23, 2023
AUDIENCEX and Boxed Water Promote Sustainability in Digital Advertising
AUDIENCEX is proud to announce their ongoing collaboration with client Boxed Water™ on actively working towards greater sustainability in digital marketing. It has been estimated that the digital advertising industry creates up to 3.5% of global greenhouse gases every year, driving an urgent need to reduce this impact wherever possible – a need which has been embraced by these two purpose-driven companies.
April 25, 2023
AUDIENCEX and Geenee AR Announce Strategic Partnership to Power Embeddable AR Ads
AUDIENCEX, the AI-enabled digital advertising partner built for delivering measurable performance, announced a strategic partnership with Geenee AR to empower advertisers to deliver campaign experiences for consumers using Web-based Augmented Reality (WebAR)-enabled ads. The partnership delivers innovative end-to-end AR advertising solutions for brands and agencies to take advantage of immersive virtual try-on technology in their digital advertising campaigns.
April 18, 2023
AUDIENCEX Reimagines Data Science for Programmatic Advertising with AX Intelligence Solution
AUDIENCEX, the AI-enabled, data-driven programmatic advertising partner built for delivering measurable performance, today announced the launch of their AUDIENCEX Intelligence (AXi) solution, a set of privacy-safe predictive models used to understand the behavior of customers to improve advertising performance.
April 10, 2023
Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?
Jason Lauritzen, Director of Programmatic at AUDIENCEX, encourages you to consider audience, platform changes, and how channels work together when determining how channels meet different goals.
March 25, 2023
Virtual Equality Leverages the Metaverse to Host Historic International Human Rights Festival
Virtual Equality recently partnered with AUDIENCEX for the launch of a global Merged Reality Metaverse event in support of Constitution Hill’s 5th Annual Human Rights Festival in Johannesburg, South Africa. This historic event brought together participants from around the world in support of protecting human rights and democracy, while pushing the technology boundaries of interactive VR.
February 15, 2023
Advertising Week Africa 2023
January 17, 2023
KAUST Reefscape restoration initiative at Shushah
AUDIENCEX partnered with their client KAUST for the official launch of their Reefscape Restoration Initiative, in conjunction with NEOM, representing the world’s largest ever coral restoration program, located in the Red Sea in the Kingdom of Saudi Arabia.
January 13, 2023
AUDIENCEX Announces Garrett MacDonald As New Chief Commercial Officer
AUDIENCEX announced a significant addition to its leadership team, with Garrett MacDonald joining the company as its new Chief Commercial Officer, following a substantive search to fill this key leadership position. MacDonald brings to his new role extensive experience and deep technical knowledge, acquired during an impressive career spanning over two decades.
December 7, 2022
AUDIENCEX Shares Year-End Progress on DEI Practices in Hiring
November 30, 2022
Building Omnichannel Media Strategies for Public Diplomacy
November 2, 2022
AUDIENCEX Purpose Team Partners With Impact Organizations to Give Back and Strengthen Company Culture
September 14, 2022
AUDIENCEX Named to Inc. 5000 for the Fourth Consecutive Year
The Tech-First Performance Platform Maintains Prestigious Spot on Inc’s Annual List Due to Continued Solution Advancements to Grow Revenue for Mid-Market Agencies and Brands. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses.
August 29, 2022
Media Buying Briefing: Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession
Rob Figueroa, VP of Sales at AUDIENCEX, shares insights about the current state of CTV and streaming inventory. Based on recent spend on CTV compared to the audiences that are present in the space, midsize brands and agencies have a great opportunity in today’s climate.
August 23, 2022
Revolving Door Agency Moves: Peer39 x AUDIENCEX partnership
Omnichannel performance platform AudienceX is partnering with advanced contextual intelligence provider Peer39. The partnership empowers AudienceX clients with direct access to pre-bid, cookie-free targeting capabilities includes 1000+ categories
AUDIENCEX Taps Peer39 to Bring Advanced Contextual Targeting to Small and Mid-Market Advertisers
AUDIENCEX announced a new partnership with Peer39, the leading global provider of advanced contextual intelligence. This new partnership arms mid-market brands and independent agencies with the largest, most accurate pre-bid contextual category library.
How and why DTC advertising hasn’t cooled off as much as once thought
With direct-to-consumer marketing expanding again, Rob Figueroa, VP of sales at AUDIENCEX, explains the recent increase in larger brands choosing to explore the DTC route, as a means of getting more bottom-of-the-funnel action.
July 28, 2022
The metaverse is upon us and attracting more interest and investment with every passing day. So what’s all the fuss and excitement about? Danielle Gale, VP of Partnerships at AUDIENCEX explores the different options available, how a brand should approach the metaverse, and how their current audiences are playing within these new ecosystems.
July 27, 2022
AUDIENCEX Launches aX Video Stream to Empower Small and Middle-Market Brands and Independent Agencies With Enterprise-Level Technology
AUDIENCEX announced the launch of aX Video Stream (AXVS), an innovative video-streaming solution to drive improved performance for small and mid-market brands and independent agencies. aX Video Stream enables in-banner video ad streaming; building upon the platform’s rapidly-growing technology suite.
July 11, 2022
AUDIENCEX and Dstillery Partner to Develop New Audience Intelligence Integrated Solution
AUDIENCEX today announced a new partnership with custom audience solutions company, Dstillery. Through this partnership, Dstillery’s Audience Studio will integrate with the AUDIENCEX platform to provide brands, agencies, and marketers with audience recommendations, audience overlap and rank, and website-level insights.
July 4, 2022
Great Ads Are About Consumers, Not Technology
Too many of us have put technology first, ignoring the user experience and what consumers actually want. These insights from AUDIENCEX CEO and Co-Founder Jason Wulfsohn will help you get back to the fundamentals, focusing on people and tech.
JUNE 17, 2022
The Metaverse Is Still More Hype Than Reality – But That Doesn’t Mean You Can Ignore It
Brian Ko, CCO of AUDIENCEX, weighs in on the metaverse hype. While acknowledging that the vast majority of marketers don’t yet understand the metaverse or have a strategy in place, he explains why you can’t simply sit this one out or wait until the metaverse matures to start experimenting.
MAY 24, 2022
Creativity in Ads Matters More Than Ever
While the technology in digital advertising gets ever more sophisticated, the experience for consumers has arguably gotten much worse. Alvaro Fajardo, Director of User Experience and Design at AUDIENCEX, unpacks what makes a truly great creative and why it’s worth the investment.
MAY 5, 2022
How Pinterest is courting alcohol brands
Keith Mantia, director of search & social at AUDIENCEX, explains Pinterest’s nature in thriving on seasonality and planning and what kinds of ads the platform lends itself to.
APRIL 19, 2022
AUDIENCEX Launches Admatx, a Self-Service Platform That Democratizes DSP Access for Small and Middle-Market Agencies and Brands
Following a successful closed beta launch, Admatx is now live to all advertisers regardless of size or media budget. Through a highly intuitive, self-service platform, marketers can fully manage media-buying and omnichannel campaigns without the steep cost and expertise needed to assemble an in-house solution.
MARCH 23, 2022
AUDIENCEX Included Among Inc.‘s List of Fastest-Growing Private Companies in the Pacific Region
AUDIENCEX, the leading integrated platform solution for performance marketers and agencies, announced its inclusion on the Inc. 5000 Regionals: Pacific list, ranking the most prestigious and fastest-growing private companies based in Alaska, Hawaii, California, Oregon, and Washington.
MARCH 16, 2022
AUDIENCEX CCO Brian Ko Speaks on Revenue Generator Podcast
In a three-part series, AUDIENCEX’s Chief Commercial Officer Brian Ko appears on Revenue Generator Podcast to share insights on strategies to adopt today ahead of cookie deprecation, examine evolving privacy policies, and detail solutions for attribution and optimization.
MARCH 14, 2022
Unpacked: Why zero-party data became the brand and retailer marketer buzzword du jour
As data collection becomes a more important area of focus for brands and retailers, Benji Joachim, director of analytics and insights at marketing agency AUDIENCEX, details how zero-party data collection is not a perfect fit for every client.
MARCH 9, 2022
Multitouch Attribution Is On Its Way Out—But There Is An Alternative
AUDIENCEX CEO and Co-Founder Jason Wulfsohn explores marketers’ ability to track consumer journeys as third-party cookies are phased out – what used to have implications on what we promote across different channels and how, is changing dramatically.
MARCH 8, 2022
Marketers, You Can Do Better Than Multitouch Attribution
How do marketers reach the right people at the right time in the right place as cookies are phased out? AUDIENCEX CEO and Co-Founder Jason Wulfsohn explores the power and versatility of media mix modeling, or MMM, along with its challenges.
FEBRUARY 17, 2022
Marketers Must Pay Attention to These 3 Things to Overcome the Great Resignation’s Talent Exodus
AUDIENCEX Launches 2022 Growth Fund to Provide Mid-Market Advertisers Access to Best-In-Class Adtech, Amid Economic Uncertainty
FEBRUARY 8, 2022
AUDIENCEX Debuts Admatx, Self-Service Platform That Democratizes DSP Access for Small and Middle-Market Agencies and Brands
JANUARY 31, 2022
Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends)
There is a multitude of factors to consider and important decisions to make when creating an advertising budget. AUDIENCEX CEO and Co-Founder Jason Wulfsohn lends his expertise on how many brands will discover efficiency in smaller budgets in less-crowded spaces in 2022.
JANUARY 21, 2022
‘Table Stakes’ For Marketers: 15 Things To Budget For In 2022
AUDIENCEX CEO and Co-Founder Jason Wulfsohn is featured as an expert in Forbes, sharing insight on the delicate balance that brands and agencies must find in their budgets as we move forward into the new year.
JANUARY 11, 2022
AUDIENCEX Launches Advanced Analytics and Data-Driven Insights to Future-Proof Campaigns for Middle-Market Performance Brands
AUDIENCEX, the leading integrated platform built for omnichannel advertising performance, announced a significant expansion of its analytics and insights capabilities, with a focus on the demands of the post-cookie marketer.
JANUARY 5, 2022
5 digital ad trends that will change everything in 2022
DECEMBER 9, 2021
Middle-market Brands Deserve Access to DSP Tech
NOVEMBER 17, 2021
6 Breakout Programmatic Strategies to Get Noticed Over the Holidays
NOVEMBER 3, 2021
AUDIENCEX Leans into Growth with Large-Scale Expansion of Leadership Team
AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, today announced multiple senior level hires and promotions across its leadership team. These team additions and promotions reflect continued accelerated revenue growth, driven by several key strategic initiatives, from product development around data and SaaS, to market expansion and M&A.
NOVEMBER 2, 2021
2021 Will Be the Biggest Marketing Season Ever. Are You Ready?
2020 was full of surprises, but perhaps the biggest surprise of all was that despite a global recession, a worldwide pandemic, supply chain headaches, and a zillion other headwinds, including giant swarms of locusts, it was also the biggest shopping season ever. AUDIENCEX CEO and Co-Founder Jason Wulfsohn examines how performance marketers can drive traction during the upcoming holiday window, anticipated to be a period of intense noise and equally intense opportunity.
SEPTEMBER 24, 2021
Programmatic Audio Is Perfect For This Moment
One of the biggest changes during the pandemic has been the sizable growth of the audio space, with audio entertainment seeing a larger audience and becoming an integral part of more people’s daily routines. AUDIENCEX Co-Founder and COO explores how programmatic audio, shaped by the new realities of Covid, is now in a position to connect with audiences on an entirely different level.
SEPTEMBER 21, 2021
14 Tips For Managing And Analyzing A Company’s Content
SEPTEMBER 1, 2021
A ‘Great Equilizer’ For Mid-Market Brands: Connected TV
As advertisers wrestled to recalibrate their media spending in the pandemic, they didn’t overlook a “seismic shift” to Connected TV platforms. What does this mean for broadcast TV and its clients? AUDIENCEX Co-Founder and COO Jason Wulfsohn shares his thoughts in an exclusive thought piece for RBR+TVBR.
AUGUST 24, 2021
AUDIENCEX Named to Inc. 5000 for Third Consecutive Year
AUDIENCEX announced its recognition for the third consecutive year on the Inc. 5000 list of “Fastest Growing Companies in America.”
AUGUST 18, 2021
AD Tech Failed the Middle Market. When Will We Learn?
AUDIENCEX COO and Co-Founder, Jason Wulfsohn explains that replacing the cookie is the end goal of billions of investments and millions of marketing dollars—yet even the best of those solutions would apply only to a fraction of all digital advertising.
AUGUST 4, 2021
AUDIENCEX Announces Self-Service Offering Powered by MediaMath’s DSP Technology
AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, announced an integration with MediaMath that will offer mid-tier agencies and brands self-serve access to MediaMath’s industry-leading demand-side platform (DSP), with no monthly minimums.
JULY 8, 2021
The Majority of Marketers Have no Reason to Fear a Cookieless Future
AUDIENCEX’s VP of Ad Operations, Max Yang explains why marketers shouldn’t be worried about the effects of the impending deprecation of third-party cookies.
JUNE 29, 2021
10 Innovative Ways Brands Can Leverage Facebook and Instagram Stories
AUDIENCEX COO and Co-Founder, Jason Wulfsohn, shares how brands can use the interactive features available on Instagram and Facebook stories in order to gain insights about their audiences.
JUNE 24, 2021
AUDIENCEX Launches Multicultural Performance Advertising Practices
AUDIENCEX announces the launch of its dedicated multicultural practice designed to empower marketers to reach and engage diverse audiences with culturally relevant content. The new practice will be led by veteran digital marketer Suzanne Barrozzi as AUDIENCEX’s new Multicultural Sales Director.
JUNE 3, 2021
The Future of the Digital Value Exchange Economy
“In recent years, brands have come to rely heavily on consumer data and behavioral tracking to power their digital campaigns. We need look no further than consumer DTC disruptors like Casper, Warby Parker and Dollar Shave Club – companies with no physical retail presence that have quickly become popular and profitable,” says AUDIENCEX Director of Strategy, Danielle Gale.
JUNE 2, 2021
10 Ways AI and Automation Can Help Agencies Succeed
“In the end, all the automation in the world won’t help you if you don’t have smart people running it according to a clear, strategic and creative vision. People are key to utilizing AI and understanding its value,” says AUDIENCEX COO and Co-Founder, Jason Wulfsohn.
MAY 25, 2021
MarTech Interview with Jason Wulfsohn, Co-Founder and COO of AUDIENCEX
If you’re not planning the right ad journeys by analysing the most appropriate ad metrics and customer touchpoints, your campaign is not optimized enough. Jason Wulfsohn, Co-Founder and COO of AUDIENCEX weighs in on this and much more in an interview with MarTech Series.
MAY 11, 2021
Why All Marketing Today Can, and Should Be Performance Marketing
“The term ‘performance marketing,’ usually connotes a specialized discipline, characterized by the singular use of direct response tactics to drive conversions. Performance marketing has always belonged to the lower funnel,” explains AUDIENCEX Co-Founder and COO, Jason Wulfsohn.
APRIL 16, 2021
How Apple’s iOS 14 Will Change the Advertising Landscape
AUDIENCEX COO and Co-founder, Jason Wulfsohn, explains that in order to better understand the issue of consumer privacy, we need look no further than Apple’s recent release of iOS 14 and the privacy-driven changes to IDFA that are still to come.
APRIL 13, 2021
AUDIENCEX Ranks #80 on Financial Times’ List of Fastest Growing Companies in the Americas
AUDIENCEX, the largest independent trading desk, was named one of the fastest-growing companies in the Americas by The Financial Times. The company has rapidly expanded its practice of helping middle-market businesses get more from their marketing dollars, and as a result has seen revenue grow 78% YoY in the first quarter of 2021.
APRIL 06, 2021
AUDIENCEX Experiences 78% YoY Revenue Increase in Q1 2021
AUDIENCEX’s revenue increase in Q1 2021 positions the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth and product development.
MARCH 22, 2021
Does Marc Pritchard Really Speak for Advertisers?
“Pritchard, spokesperson for the world’s largest advertiser, has positioned his company as an almost omniscient voice representing not only their interests, but the interests of all marketers. But is this a fair assumption?” asks Jason Wulfsohn, AUDIENCEX COO and Co-Founder.
MARCH 16, 2021
AUDIENCEX Ranked #88 on Inc. 5000 List of Fastest-Growing Companies in California
AUDIENCEX announced today that the company has been placed at #88 on the Inc. 5000 regional list of Fastest-Growing Private Companies in California, making it the third consecutive year that they received this prestigious ranking.
MARCH 02, 2021
What Happens Post-Cookie?
AUDIENCEX Director of Strategy, Danielle Gale, explains how advertisers can prepare for 2022, which is when Google announced it will phase-out the third-party tracking cookie.
FEBRUARY 03, 2021
AUDIENCEX Acquires New York-Based Agency Big Buzz Marketing Group
AUDIENCEX bought BBMG to expand its services chops around performance marketing, as well as its content capabilities, said Jason Wulfsohn, COO and co-founder of AUDIENCEX.
JANUARY 27, 2021
15 Top Marketing Trends to Keep an Eye on in 2021
“Agility in all facets of business, especially marketing, will be a key to success,” says AUDIENCEX COO & Co-Founder, Jason Wulfsohn.
DECEMBER 03, 2020
11 Expert Insights on How to Run an Effective Co-Marketing Campaign
Rather than just giving a joint sales pitch, providing an educational opportunity to clients and prospects is much more effective to help spread your message.
NOVEMBER 18, 2020
AUDIENCEX Named #121 on Deloitte’s North America Fast 500 List
With an impressive 994% revenue growth, this three-year expansion can be attributed to the company’s full-funnel digital advertising solutions and creative services for brands and agencies.
NOVEMBER 09, 2020
AD Tech Company AUDIENCEX Leans Into Diverse Clients, Proprietary Software
AUDIENCEX co-founders Jason Wulfsohn, COO, and Reeve Benaron, CEO, credit the variety of the company’s client roster with its ability to withstand this year’s COVID-related market changes. The company had a strong third quarter and is on track for an even better fourth quarter.
SEPTEMBER 01, 2020
AUDIENCEX Expands Relationship with SugarCRM to Accelerate its Customer Experience Vision for Agencies and Marketers
AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, will leverage Sugar Integrate in order to seamlessly connect its CRM with other customer-facing systems and business processes to better serve its clients.
AUGUST 12, 2020
AUDIENCEX Named #459 on the Inc. 5000 list of Fastest Growing Companies in the U.S.
Following their ranking in 2019, this marks the second year that AUDIENCEX has been named to this prestigious list, with an impressive three year growth of 994%.
JULY 14, 2020
Five Strategies to Connect with Your Consumer During COVID-19
AUDIENCEX VP of Client Services, Stephanie Denevan discusses a few powerful strategies to help brands maintain visibility, engage with their best customers and find new ones.
JUNE 30, 2020
AUDIENCEX Announces Q3 Growth Initiative for Performance Marketers
“AUDIENCEX was a valuable partner for us in the face of many unknowns and challenges that arose with COVID in Q2 by making changes rapidly to budgets and strategy to support our campaigns.” —Brian Becerra, Performance Manager at Swish
APRIL 27, 2020
5 Ways to Build Brand Awareness and Drive Customers Down the Funnel
Turning to programmatic advertising can help achieve your goals and build your brand. These five tactics will help build brand awareness with programmatic advertising, according to AUDIENCEX VP of Client Services, Stephanie Denevan.
APRIL 22, 2020
Five Simple Programmatic Strategies to Drive More Leads
AUDIENCEX’s Director of Marketing, Michel Benjamin, explains how to use programmatic advertising to promote your brand and keep business running as close to normal as we can.
APRIL 05, 2020
Financial Times Names AUDIENCEX #112 Fastest Growing Company in America
This ranking highlights AUDIENCEX as one of top 500 businesses across North and South America for whom innovation and creativity has yielded significant multi-year growth, traits which will enable those companies highlighted to thrive even during this time of economic uncertainty.
MARCH 19, 2020
AUDIENCEX Helps Marketers and Agencies with Launch of $1M Growth Fund
The new AUDIENCEX Growth Fund will provide brand and agency partners a strategic media consultation, 25% match on purchased media impressions within their campaign and complimentary creative to power their media plans.
MARCH 18, 2020
AUDIENCEX Launches $1,000,000 Growth Fund to Support Marketers and Agencies During Economic Downturn
AUDIENCEX, today announced the launch of a new $1,000,000 Growth Fund to help mid-market advertisers and agencies unlock new revenue during the second quarter of 2020.
FEBRUARY 26, 2020
AUDIENCEX Named #40 Fastest-Growing Private Company in California from the Inc. 5000 Series
AUDIENCEX, the largest independent trading desk built for performance marketers and agencies achieved a growth rate of 441% in the last two years. The other companies on this list show stunning rates of growth across all industries in California.
FEBRUARY 15, 2020
Display and Search Advertising: Top 3 Strategies to Expand Your Audience Across Channels
AUDIENCEX COO, Jason Wulfsohn, discusses the top 3 strategies that marketers should be using in order to expand their audiences across channels.
JANUARY 10, 2020
AUDIENCEX Announces Major Funding to Drive Growth
AUDIENCEX, the largest independent trading desk for performance agencies and brands, announces a multi-million dollar investment from Decathlon Capital Partners to help drive continued company growth and market expansion.
JANUARY 03, 2020
Clicks, Bricks, & Pop-Up Shoppers: Gearing up for Retail Marketing Success in 2020
AUDIENCEX Director of Strategy, Joe Horine explains why retail marketers must be prepared to look beyond the confines of in-store vs. online to appeal to ever-evolving shopping behaviors.
NOVEMBER 19, 2019
68% of Deloitte’s 2019 Tech Fast 500 are from Software
The four sectors generating the fastest growing businesses over the last three years include energy tech, software, digital content/media & entertainment, and medical devices. AUDIENCEX, a leader in the digital content space was featured along with many other prominent companies.
NOVEMBER 11, 2019
AUDIENCEX Ranks #162 on Deloitte’s 2019 Technology Fast 500 of Fastest Growing Companies in North America
Attributing 709% Revenue Growth to Full-Funnel Digital Performance Solutions as well as High-Impact Creative for Brands and Agencies.
NOVEMBER 08, 2019
26 LA Companies Made Deloitte’s Technology Fast 500
If you ever catch yourself awake at night wondering who the fastest-growing technology companies in Los Angeles might be, wait no longer.
SEPTEMBER 26, 2019
Build vs Buy – What’s the Cost & Value of a Trade Desk
Build versus buy as it relates to programmatic advertising and building out a trade desk.
SEPTEMBER 19, 2019
Optimizing Media Buying Using a Trade Desk
Lauren Hutton, AUDIENCEX’s VP of Technology, joins the MarTech Podcast to give an overview of the industry, including how a trade desk works and the benefits of working with multiple DSPs in one platform.
AUGUST 30, 2019
MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX
A Q&A on Reeve’s journey into tech, programmatic media, challenges, AUDIENCEX, data, strategy, work habits, and advice.
AUGUST 21, 2019
Here Is The Fastest Growing Company In Marina Del Rey
Result of our Inc. 5000 ranking
AUGUST 14, 2019
AUDIENCEX Ranks No. 416 on the 2019 Inc. 500 with Three-Year Revenue Growth of 300 Percent
Inc. Magazine today announced that AUDIENCEX is No. 416 on its annual Inc. 500 list, the most prestigious ranking of the nation’s fastest-growing private companies.
JULY 17, 2019
Keeping the Vultures at Bay When It’s Time for a New Tech Partner
This article will serve as the basic survival guide marketers need to find the right tech partners in desperate times. When your inbound marketing platform or CRM suddenly goes belly-up, how will you know if you’re really finding the best partner for the business outcomes you seek – or just buying snake oil? This article from Shane Taylor of AUDIENCEX will help marketers ask the right questions and get the answers they desperately need – quickly!
JULY 05, 2019
MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX
A Q&A on Jason’s journey into tech, AUDIENCEX, partnership with Marin, growth/strategy, work habits, and advice.
JUNE 19, 2019
AUDIENCEX Continues Momentum with 300% Revenue Growth and Strategic Leadership Appointments
Growth, positioning, and new C-suite hires
JUNE 10, 2019
What Is The Future Of Advertising? 17 Experts Share Their Insights
Thoughts on the future of advertising from experts in the industry
JUNE 09, 2019
Finding the Perfect Partner: Questions Marketers Need to Ask
Lauren Hutton, VP of Technology at AUDIENCEX, offers marketers, regardless of how tech-savvy they are, the guidance they need to find the tech partners they need to meet their goals. Beyond technology, Hutton’s list of tips and questions will help marketers (both at brands and agencies) find tech partners that match their business needs, their culture and their need for transparency.
MAY 02, 2019
Stop Overlooking the Upper Funnel
If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In this article, Shane shares why marketers must remember the upper funnel.
APRIL 18, 2019
CMO’s top 8 martech stories for the week – 18 April 2019
AUDIENCEX a provider of digital marketing solutions for mid-market businesses, has struck an exclusive partnership with Marin Software, an ad management solutions company.
APRIL 09, 2019
AUDIENCEX and Marin Software Strike Exclusive Partnership to Elevate Cross-Channel Advertising for the Mid-Market
AUDIENCEX announced an exclusive partnership with Marin Software, a SaaS ad management platform for performance-driven advertisers and agencies, expanding our ability to drive efficient, scalable growth across search, social, & ecommerce campaigns.
APRIL 04, 2019
SMB Marketers: Small Budget? Small Team? Search and Social Are Key
While SMBs may face smaller teams and budgets, they now have many more tools to amplify their resources—particularly in search and social media. In this article, Chris Clark shares the five reasons SMB marketers should consider digging deeper into search & social.
FEBRUARY 22, 2019
5 Steps to Elevate Your DCO Experience
Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time. Whether those tests soar or falter depends on one important question: Are marketers setting up their campaigns to succeed, or are they tethering their potential? In this article, Alvaro Fajardo shares 5 key best practices to consider when foraying into DCO.
FEBRUARY 05, 2019
Finding harmony between data and creative with dynamic creative optimization
Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Now, as more marketers take control of their campaigns, they seek to align data and creativity with nonlinear customer journeys. In this article, our very own Jason Wulfsohn shares his thoughts on the state of DCO & what it means for marketers.
DECEMBER 24, 2018
Take Off the Training Wheels: How to Get Started in Self-Serve for the Mid-Market
Self-serve DSPs are making programmatic advertising more accessible to mid-sized companies. In his earlier article, Darryl Singer shared how these companies can determine if they are ready for self-service. Now, Brittany Wray, Self-Serve Manager, AUDIENCEX, offers advice for marketers who have made the decision to dip their toes into self-service.
DECEMBER 12, 2018
How to Know if You’re Ready for Self-Serve
Is your company ready for self-serve programmatic advertising? There are plenty of myths around self-serve, but it’s not as scary as you think. Learn all the questions you need to ask – and all the answers you need to hear – to make the right decision for your organization in this article by Darryl Singer, VP Technology & Partnerships, AUDIENCEX.
NOVEMBER 28, 2018
15 Worst Marketing Buzzwords of 2018
We’re all guilty of using marketing buzzwords and phrases from time to time as we tell the world about the stuff we make. . . The trick for marketers is trying to ferret out the buzzwords and just get to the goods, put the focus on explaining what our products and services do and why it will improve your life.
NOVEMBER 16, 2018
From Context to Carts: Best Practices in Targeting Shoppers for Holiday 2018
Retailers are looking for ways to maximize digital marketing efforts to make this their best season ever. Access to cutting-edge technology and high-quality data has been improved in recent years, so hopes are high. Marketers are eager to drive sales with transparent, accountable campaigns.
OCTOBER 17, 2018
L.A. martech firm offers $5 million fund for mid-market advertisers
Big businesses have embraced digital marketing, but mid-market advertisers don’t always have the knowledge or budget to experiment with the technology. The LA Biz Journal covers what the Marketing Amplification Fund means for local advertisers.
OCTOBER 16, 2018
AUDIENCEX Empowers Advertisers with $5,000,000 Marketing Amplification Fund
AUDIENCEX announced the launch of its Marketing Amplification Fund, a $5,000,000 fund it has established to empower qualified mid-market advertisers & accelerate innovation during the 4th quarter of 2018
The Mid-Market Should Demand More from Ad Tech
Demand-side platforms have become the de-facto digital advertising technology for big brands over the last five years. But as mid-market companies begin adopting programmatic, they don’t seem to have the same access to features and support. Reeve Benaron, CEO & Executive Chairman, AUDIENCEX, tells us why they should have the access.
AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention
Street Fight, a publication that follows the dynamic distruption taking place in the local marketing ecosystem, covers the launch of the Marketing Amplification Fund.
AUGUST 21, 2018
Sizmek and AudienceX Pair Up as Ad-Tech Players Eye the Untapped Middle
Adweek covers the exclusive partnership between AUDIENCEX and Sizmek, noting that “as traditional business models outlive their sell-by dates, the path to long-term success for smaller shops no longer runs solely through a Big Five holding group.
AUGUST 14, 2018
Exclusive AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology
MARINA DEL REY, Calif., Aug. 14, 2018 (GLOBE NEWSWIRE) — AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States.
JANUARY 20, 2017
Rocket Fuel Taps AudienceX To Service SMB And Indie Agency Accounts
As Rocket Fuel restructures to grow its platform and enterprise business, it has tapped ad-tech partner AUDIENCEX to run small business and independent agency accounts. Those accounts will still run through Rocket Fuel’s demand-side platform (DSP).
APRIL 14, 2014
Southern California Investors Acquire DSP, Agency As Mini ‘Holding Company’ Forms
There’s a mini holding company of sorts manifesting in Southern California, and it has recently acquired a demand-side platform (DSP) named Invertise to add real-time bidding (RTB) to its repertoire.
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