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Learn how we’re transforming digital advertising

2021
2020
2019
2017
2018

2021

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SEPTEMBER 21, 2021

In the not-so-distant past, content marketing tactics were considered optional pieces of an overarching marketing strategy. AUDIENCEX Co-Founder and COO Jason Wulfsohn explores how in today’s world sharing valuable content with their target market is a must-do for companies in many industries. 

SEPTEMBER 1, 2021

As advertisers wrestled to recalibrate their media spending in the pandemic, they didn’t overlook a “seismic shift” to Connected TV platforms. What does this mean for broadcast TV and its clients? AUDIENCEX Co-Founder and COO Jason Wulfsohn shares his thoughts in an exclusive thought piece for RBR+TVBR.

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AUGUST 24, 2021

AUDIENCEX announced its recognition for the third consecutive year on the Inc. 5000 list of “Fastest Growing Companies in America.” 

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AUGUST 18, 2021

AUDIENCEX COO and Co-Founder, Jason Wulfsohn explains that replacing the cookie is the end goal of billions of investments and millions of marketing dollars—yet even the best of those solutions would apply only to a fraction of all digital advertising.

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AUGUST 4, 2021

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, announced an integration with MediaMath that will offer mid-tier agencies and brands self-serve access to MediaMath’s industry-leading demand-side platform (DSP), with no monthly minimums. 

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JULY 8, 2021

AUDIENCEX’s VP of Ad Operations, Max Yang explains why marketers shouldn’t be worried about the effects of the impending deprecation of third-party cookies. 

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JUNE 29, 2021

AUDIENCEX COO and Co-Founder, Jason Wulfsohn, shares how brands can use the interactive features available on Instagram and Facebook stories in order to gain insights about their audiences.

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JUNE 24, 2021

AUDIENCEX announces the launch of its dedicated multicultural practice designed to empower marketers to reach and engage diverse audiences with culturally relevant content. The new practice will be led by veteran digital marketer Suzanne Barrozzi as AUDIENCEX’s new Multicultural Sales Director.

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JUNE 3, 2021

“In recent years, brands have come to rely heavily on consumer data and behavioral tracking to power their digital campaigns. We need look no further than consumer DTC disruptors like Casper, Warby Parker and Dollar Shave Club – companies with no physical retail presence that have quickly become popular and profitable,” says AUDIENCEX Director of Strategy, Danielle Gale.

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JUNE 2, 2021

“In the end, all the automation in the world won’t help you if you don’t have smart people running it according to a clear, strategic and creative vision. People are key to utilizing AI and understanding its value,” says AUDIENCEX COO and Co-Founder, Jason Wulfsohn.

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MAY 25, 2021

If you’re not planning the right ad journeys by analysing the most appropriate ad metrics and customer touchpoints, your campaign is not optimized enough. Jason Wulfsohn, Co-Founder and COO of AUDIENCEX weighs in on this and much more in an interview with MarTech Series.

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MAY 11, 2021

“The term ‘performance marketing,’ usually connotes a specialized discipline, characterized by the singular use of direct response tactics to drive conversions. Performance marketing has always belonged to the lower funnel,” explains AUDIENCEX Co-Founder and COO, Jason Wulfsohn. 

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APRIL 16, 2021

AUDIENCEX COO and Co-founder, Jason Wulfsohn, explains that in order to better understand the issue of consumer privacy, we need look no further than Apple’s recent release of iOS 14 and the privacy-driven changes to IDFA that are still to come.

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APRIL 13, 2021

AUDIENCEX, the largest independent trading desk, was named one of the fastest-growing companies in the Americas by The Financial Times. The company has rapidly expanded its practice of helping middle-market businesses get more from their marketing dollars, and as a result has seen revenue grow 78% YoY in the first quarter of 2021.

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APRIL 06, 2021

AUDIENCEX’s revenue increase in Q1 2021 positions the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth and product development.

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MARCH 22, 2021

“Pritchard, spokesperson for the world’s largest advertiser, has positioned his company as an almost omniscient voice representing not only their interests, but the interests of all marketers. But is this a fair assumption?” asks Jason Wulfsohn, AUDIENCEX COO and Co-Founder.

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MARCH 16, 2021

AUDIENCEX announced today that the company has been placed at #88 on the Inc. 5000 regional list of Fastest-Growing Private Companies in California, making it the third consecutive year that they received this prestigious ranking.

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MARCH 02, 2021

AUDIENCEX Director of Strategy, Danielle Gale, explains how advertisers can prepare for 2022, which is when Google announced it will phase-out the third-party tracking cookie.

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FEBRUARY 03, 2021

AUDIENCEX bought BBMG to expand its services chops around performance marketing, as well as its content capabilities, said Jason Wulfsohn, COO and co-founder of AUDIENCEX.

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JANUARY 27, 2021

“Agility in all facets of business, especially marketing, will be a key to success,” says AUDIENCEX COO & Co-Founder, Jason Wulfsohn.

2020

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DECEMBER 03, 2020

Rather than just giving a joint sales pitch, providing an educational opportunity to clients and prospects is much more effective to help spread your message.

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NOVEMBER 18, 2020

With an impressive 994% revenue growth, this three-year expansion can be attributed to the company’s full-funnel digital advertising solutions and creative services for brands and agencies.

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NOVEMBER 09, 2020

AUDIENCEX co-founders Jason Wulfsohn, COO, and Reeve Benaron, CEO, credit the variety of the company’s client roster with its ability to withstand this year’s COVID-related market changes. The company had a strong third quarter and is on track for an even better fourth quarter.

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SEPTEMBER 01, 2020

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, will leverage Sugar Integrate in order to seamlessly connect its CRM with other customer-facing systems and business processes to better serve its clients.

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AUGUST 12, 2020

Following their ranking in 2019, this marks the second year that AUDIENCEX has been named to this prestigious list, with an impressive three year growth of 994%.

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JULY 14, 2020

AUDIENCEX VP of Client Services, Stephanie Denevan discusses a few powerful strategies to help brands maintain visibility, engage with their best customers and find new ones.

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JUNE 30, 2020

“AUDIENCEX was a valuable partner for us in the face of many unknowns and challenges that arose with COVID in Q2 by making changes rapidly to budgets and strategy to support our campaigns.” —Brian Becerra, Performance Manager at Swish

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APRIL 27, 2020

Turning to programmatic advertising can help achieve your goals and build your brand. These five tactics will help build brand awareness with programmatic advertising, according to AUDIENCEX VP of Client Services, Stephanie Denevan.

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APRIL 22, 2020

AUDIENCEX’s Director of Marketing, Michel Benjamin, explains how to use programmatic advertising to promote your brand and keep business running as close to normal as we can.

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APRIL 05, 2020

This ranking highlights AUDIENCEX as one of top 500 businesses across North and South America for whom innovation and creativity has yielded significant multi-year growth, traits which will enable those companies highlighted to thrive even during this time of economic uncertainty.

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MARCH 19, 2020

The new AUDIENCEX Growth Fund will provide brand and agency partners a strategic media consultation, 25% match on purchased media impressions within their campaign and complimentary creative to power their media plans.

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MARCH 18, 2020

AUDIENCEX, today announced the launch of a new $1,000,000 Growth Fund to help mid-market advertisers and agencies unlock new revenue during the second quarter of 2020.

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FEBRUARY 26, 2020

AUDIENCEX, the largest independent trading desk built for performance marketers and agencies achieved a growth rate of 441% in the last two years. The other companies on this list show stunning rates of growth across all industries in California.

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FEBRUARY 15, 2020

AUDIENCEX COO, Jason Wulfsohn, discusses the top 3 strategies that marketers should be using in order to expand their audiences across channels.

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JANUARY 10, 2020

AUDIENCEX, the largest independent trading desk for performance agencies and brands, announces a multi-million dollar investment from Decathlon Capital Partners to help drive continued company growth and market expansion.

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JANUARY 03, 2020

AUDIENCEX Director of Strategy, Joe Horine explains why retail marketers must be prepared to look beyond the confines of in-store vs. online to appeal to ever-evolving shopping behaviors.

2019

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NOVEMBER 19, 2019

The four sectors generating the fastest growing businesses over the last three years include energy tech, software, digital content/media & entertainment, and medical devices. AUDIENCEX, a leader in the digital content space was featured along with many other prominent companies.

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NOVEMBER 11, 2019

Attributing 709% Revenue Growth to Full-Funnel Digital Performance Solutions as well as High-Impact Creative for Brands and Agencies.

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NOVEMBER 08, 2019

If you ever catch yourself awake at night wondering who the fastest-growing technology companies in Los Angeles might be, wait no longer.

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SEPTEMBER 26, 2019

Build versus buy as it relates to programmatic advertising and building out a trade desk.

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SEPTEMBER 19, 2019

Lauren Hutton, AUDIENCEX’s VP of Technology, joins the MarTech Podcast to give an overview of the industry, including how a trade desk works and the benefits of working with multiple DSPs in one platform.

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AUGUST 30, 2019

A Q&A on Reeve’s journey into tech, programmatic media, challenges, AUDIENCEX, data, strategy, work habits, and advice.

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AUGUST 21, 2019

Result of our Inc. 5000 ranking

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AUGUST 14, 2019

Inc. Magazine today announced that AUDIENCEX is No. 416 on its annual Inc. 500 list, the most prestigious ranking of the nation’s fastest-growing private companies.

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JULY 17, 2019

This article will serve as the basic survival guide marketers need to find the right tech partners in desperate times. When your inbound marketing platform or CRM suddenly goes belly-up, how will you know if you’re really finding the best partner for the business outcomes you seek – or just buying snake oil? This article from Shane Taylor of AUDIENCEX will help marketers ask the right questions and get the answers they desperately need – quickly!

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JULY 05, 2019

A Q&A on Jason’s journey into tech, AUDIENCEX, partnership with Marin, growth/strategy, work habits, and advice.

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JUNE 19, 2019

Growth, positioning, and new C-suite hires

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JUNE 10, 2019

Thoughts on the future of advertising from experts in the industry

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JUNE 09, 2019

Lauren Hutton, VP of Technology at AUDIENCEX, offers marketers, regardless of how tech-savvy they are, the guidance they need to find the tech partners they need to meet their goals. Beyond technology, Hutton’s list of tips and questions will help marketers (both at brands and agencies) find tech partners that match their business needs, their culture and their need for transparency.

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MAY 02, 2019

If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In this article, Shane shares why marketers must remember the upper funnel.

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APRIL 18, 2019

AUDIENCEX a provider of digital marketing solutions for mid-market businesses, has struck an exclusive partnership with Marin Software, an ad management solutions company.

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APRIL 09, 2019

AUDIENCEX announced an exclusive partnership with Marin Software, a SaaS ad management platform for performance-driven advertisers and agencies, expanding our ability to drive efficient, scalable growth across search, social, & ecommerce campaigns.

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APRIL 04, 2019

While SMBs may face smaller teams and budgets, they now have many more tools to amplify their resources—particularly in search and social media. In this article, Chris Clark shares the five reasons SMB marketers should consider digging deeper into search & social.

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FEBRUARY 22, 2019

Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time. Whether those tests soar or falter depends on one important question: Are marketers setting up their campaigns to succeed, or are they tethering their potential? In this article, Alvaro Fajardo shares 5 key best practices to consider when foraying into DCO.

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FEBRUARY 05, 2019

Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Now, as more marketers take control of their campaigns, they seek to align data and creativity with nonlinear customer journeys. In this article, our very own Jason Wulfsohn shares his thoughts on the state of DCO & what it means for marketers.

2018

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DECEMBER 24, 2018

Self-serve DSPs are making programmatic advertising more accessible to mid-sized companies. In his earlier article, Darryl Singer shared how these companies can determine if they are ready for self-service. Now, Brittany Wray, Self-Serve Manager, AUDIENCEX, offers advice for marketers who have made the decision to dip their toes into self-service.

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DECEMBER 12, 2018

Is your company ready for self-serve programmatic advertising? There are plenty of myths around self-serve, but it’s not as scary as you think. Learn all the questions you need to ask – and all the answers you need to hear – to make the right decision for your organization in this article by Darryl Singer, VP Technology & Partnerships, AUDIENCEX.

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NOVEMBER 28, 2018

We’re all guilty of using marketing buzzwords and phrases from time to time as we tell the world about the stuff we make. . . The trick for marketers is trying to ferret out the buzzwords and just get to the goods, put the focus on explaining what our products and services do and why it will improve your life.

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NOVEMBER 16, 2018

Retailers are looking for ways to maximize digital marketing efforts to make this their best season ever. Access to cutting-edge technology and high-quality data has been improved in recent years, so hopes are high. Marketers are eager to drive sales with transparent, accountable campaigns.

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OCTOBER 17, 2018

Big businesses have embraced digital marketing, but mid-market advertisers don’t always have the knowledge or budget to experiment with the technology. The LA Biz Journal covers what the Marketing Amplification Fund means for local advertisers.

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OCTOBER 16, 2018

AUDIENCEX announced the launch of its Marketing Amplification Fund, a $5,000,000 fund it has established to empower qualified mid-market advertisers & accelerate innovation during the 4th quarter of 2018

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OCTOBER 16, 2018

Demand-side platforms have become the de-facto digital advertising technology for big brands over the last five years. But as mid-market companies begin adopting programmatic, they don’t seem to have the same access to features and support. Reeve Benaron, CEO & Executive Chairman, AUDIENCEX, tells us why they should have the access.

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OCTOBER 16, 2018

Street Fight, a publication that follows the dynamic distruption taking place in the local marketing ecosystem, covers the launch of the Marketing Amplification Fund. 

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AUGUST 21, 2018

Adweek covers the exclusive partnership between AUDIENCEX and Sizmek, noting that “as traditional business models outlive their sell-by dates, the path to long-term success for smaller shops no longer runs solely through a Big Five holding group.

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AUGUST 14, 2018

MARINA DEL REY, Calif., Aug. 14, 2018 (GLOBE NEWSWIRE) — AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States.

2017

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JANUARY 20, 2017

As Rocket Fuel restructures to grow its platform and enterprise business, it has tapped ad-tech partner AUDIENCEX to run small business and independent agency accounts. Those accounts will still run through Rocket Fuel’s demand-side platform (DSP).

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APRIL 14, 2014

There’s a mini holding company of sorts manifesting in Southern California, and it has recently acquired a demand-side platform (DSP) named Invertise to add real-time bidding (RTB) to its repertoire.