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Learn how we’re transforming digital advertising
2024
October 28, 2024
Key Executives is pleased to announce that AUDIENCEX CEO Jason Wulfsohn has been featured on The Top 25 Media Executives of 2024. As the media and entertainment industry moves toward a projected $3.4 trillion by 2028, these leaders are at the forefront of this transformation.
August 27, 2024
AUDIENCEX and Human have announced a strategic alliance, unifying omnichannel data-powered media with creative solutions that leverage the impact of emotion-driven storytelling to engage and convert audiences and drive measurable results.
August 14, 2024
AUDIENCEX today released data highlighting the year-to-date impact metrics for AUDIENCEX Intelligence (AXi), its suite of privacy-safe data science and performance advertising solutions.
June 20, 2024
AUDIENCEX is proud to support our client and partner, IRCODE, during Cannes Lions as they launch their innovative solution for advertisers, delivering measurable, interactive engagement in any visual.
May 15, 2024
AUDIENCEX announced an innovative strategic alliance with AlMashtal, a Riyadh-based community space and creative incubator dedicated to expanding the horizons of creativity in the Kingdom and scaling local creative economies.
April 5, 2024
AUDIENCEX and MBuy, the every-channel media buying and optimization partner, have today announced a strategic merger to combine forces, offering tech-driven strategy, media, and creative solutions for brands and agencies.
March 27, 2024
In a pioneering move that redefines the online shopping experience, AUDIENCEX, the AI-enabled digital advertising partner, has joined forces with GEENEE, an advanced AI-live virtual try-on (LVTO) platform, to launch a groundbreaking augmented reality (AR) LVTO campaign
January 26, 2024
Brittany Wray, the VP of Product at AUDIENCEX, discusses with DesignRush the latest trends in digital advertising, including AI-driven predictive analytics and privacy-first data science.
January 9, 2024
AUDIENCEX is proud to announce a significant expansion to the capabilities of its innovative AI product, AUDIENCEX Intelligence (AXi). AXi is a suite of advanced AI-powered data science and performance tools designed to address the complex advertising challenges faced by today’s marketers.
2023
November 28, 2023
Forbes turn their attention to AUDIENCEX, where Jason Wulfsohn, CEO, and co-founder, pioneers innovation at the crossroads of AI and performance advertising. The interview explores how Jason’s leadership at AUDIENCEX promises to reshape our journey through the evolving landscape.
October 31, 2023
AUDIENCEX proudly celebrates a decade of pioneering achievements in the digital advertising space. Throughout this period, AUDIENCEX has consistently pushed both boundaries and expectations, establishing itself as a leader in the industry.
September 19, 2023
AUDIENCEX is excited to unveil its AI-powered Search & Social division. This innovative division aims to provide a sophisticated, data-driven approach to search and social media marketing.
August 16, 2023
Sophisticated privacy-first approach utilizes opted-in data sets, ensuring full compliance with evolving regulations.
August 3, 2023
As one of the latest product and platform releases, AUDIENCEX expanded the capabilities of AXi, its AI-powered campaign performance platform. Customers can now use AI-powered predictive analytics to maximize return on advertising spend.
July 31, 2023
AUDIENCEX announces the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company’s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable overhead into expensive and resource-intensive data science solutions.
June 27, 2023
Garrett MacDonald, Chief Commercial Officer of AUDIENCEX, was recently interviewed by MarTech Edge. He discussed his professional journey, our recent partnership with Geenee AR, and how we strategically leverage the latest capabilities and technology for brands and agencies.
May 23, 2023
AUDIENCEX is proud to announce their ongoing collaboration with client Boxed Water™ on actively working towards greater sustainability in digital marketing. It has been estimated that the digital advertising industry creates up to 3.5% of global greenhouse gases every year, driving an urgent need to reduce this impact wherever possible – a need which has been embraced by these two purpose-driven companies.
April 25, 2023
AUDIENCEX, the AI-enabled digital advertising partner built for delivering measurable performance, announced a strategic partnership with Geenee AR to empower advertisers to deliver campaign experiences for consumers using Web-based Augmented Reality (WebAR)-enabled ads. The partnership delivers innovative end-to-end AR advertising solutions for brands and agencies to take advantage of immersive virtual try-on technology in their digital advertising campaigns.
April 18, 2023
AUDIENCEX, the AI-enabled, data-driven programmatic advertising partner built for delivering measurable performance, today announced the launch of their AUDIENCEX Intelligence (AXi) solution, a set of privacy-safe predictive models used to understand the behavior of customers to improve advertising performance.
April 10, 2023
Jason Lauritzen, Director of Programmatic at AUDIENCEX, encourages you to consider audience, platform changes, and how channels work together when determining how channels meet different goals.
March 25, 2023
Virtual Equality recently partnered with AUDIENCEX for the launch of a global Merged Reality Metaverse event in support of Constitution Hill’s 5th Annual Human Rights Festival in Johannesburg, South Africa. This historic event brought together participants from around the world in support of protecting human rights and democracy, while pushing the technology boundaries of interactive VR.
February 15, 2023
January 17, 2023
AUDIENCEX partnered with their client KAUST for the official launch of their Reefscape Restoration Initiative, in conjunction with NEOM, representing the world’s largest ever coral restoration program, located in the Red Sea in the Kingdom of Saudi Arabia.
January 13, 2023
AUDIENCEX announced a significant addition to its leadership team, with Garrett MacDonald joining the company as its new Chief Commercial Officer, following a substantive search to fill this key leadership position. MacDonald brings to his new role extensive experience and deep technical knowledge, acquired during an impressive career spanning over two decades.
2022
December 7, 2022
November 30, 2022
November 2, 2022
September 14, 2022
The Tech-First Performance Platform Maintains Prestigious Spot on Inc’s Annual List Due to Continued Solution Advancements to Grow Revenue for Mid-Market Agencies and Brands. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses.
August 29, 2022
Rob Figueroa, VP of Sales at AUDIENCEX, shares insights about the current state of CTV and streaming inventory. Based on recent spend on CTV compared to the audiences that are present in the space, midsize brands and agencies have a great opportunity in today’s climate.
August 23, 2022
Omnichannel performance platform AudienceX is partnering with advanced contextual intelligence provider Peer39. The partnership empowers AudienceX clients with direct access to pre-bid, cookie-free targeting capabilities includes 1000+ categories
August 23, 2022
AUDIENCEX announced a new partnership with Peer39, the leading global provider of advanced contextual intelligence. This new partnership arms mid-market brands and independent agencies with the largest, most accurate pre-bid contextual category library.
August 23, 2022
With direct-to-consumer marketing expanding again, Rob Figueroa, VP of sales at AUDIENCEX, explains the recent increase in larger brands choosing to explore the DTC route, as a means of getting more bottom-of-the-funnel action.
July 28, 2022
The metaverse is upon us and attracting more interest and investment with every passing day. So what’s all the fuss and excitement about? Danielle Gale, VP of Partnerships at AUDIENCEX explores the different options available, how a brand should approach the metaverse, and how their current audiences are playing within these new ecosystems.
July 27, 2022
AUDIENCEX announced the launch of aX Video Stream (AXVS), an innovative video-streaming solution to drive improved performance for small and mid-market brands and independent agencies. aX Video Stream enables in-banner video ad streaming; building upon the platform’s rapidly-growing technology suite.
July 11, 2022
AUDIENCEX today announced a new partnership with custom audience solutions company, Dstillery. Through this partnership, Dstillery’s Audience Studio will integrate with the AUDIENCEX platform to provide brands, agencies, and marketers with audience recommendations, audience overlap and rank, and website-level insights.
July 4, 2022
Too many of us have put technology first, ignoring the user experience and what consumers actually want. These insights from AUDIENCEX CEO and Co-Founder Jason Wulfsohn will help you get back to the fundamentals, focusing on people and tech.
JUNE 17, 2022
Brian Ko, CCO of AUDIENCEX, weighs in on the metaverse hype. While acknowledging that the vast majority of marketers don’t yet understand the metaverse or have a strategy in place, he explains why you can’t simply sit this one out or wait until the metaverse matures to start experimenting.
MAY 24, 2022
While the technology in digital advertising gets ever more sophisticated, the experience for consumers has arguably gotten much worse. Alvaro Fajardo, Director of User Experience and Design at AUDIENCEX, unpacks what makes a truly great creative and why it’s worth the investment.
MAY 5, 2022
Keith Mantia, director of search & social at AUDIENCEX, explains Pinterest’s nature in thriving on seasonality and planning and what kinds of ads the platform lends itself to.
APRIL 19, 2022
Following a successful closed beta launch, Admatx is now live to all advertisers regardless of size or media budget. Through a highly intuitive, self-service platform, marketers can fully manage media-buying and omnichannel campaigns without the steep cost and expertise needed to assemble an in-house solution.
MARCH 23, 2022
AUDIENCEX, the leading integrated platform solution for performance marketers and agencies, announced its inclusion on the Inc. 5000 Regionals: Pacific list, ranking the most prestigious and fastest-growing private companies based in Alaska, Hawaii, California, Oregon, and Washington.
MARCH 16, 2022
In a three-part series, AUDIENCEX’s Chief Commercial Officer Brian Ko appears on Revenue Generator Podcast to share insights on strategies to adopt today ahead of cookie deprecation, examine evolving privacy policies, and detail solutions for attribution and optimization.
MARCH 14, 2022
As data collection becomes a more important area of focus for brands and retailers, Benji Joachim, director of analytics and insights at marketing agency AUDIENCEX, details how zero-party data collection is not a perfect fit for every client.
MARCH 9, 2022
AUDIENCEX CEO and Co-Founder Jason Wulfsohn explores marketers’ ability to track consumer journeys as third-party cookies are phased out – what used to have implications on what we promote across different channels and how, is changing dramatically.
MARCH 8, 2022
How do marketers reach the right people at the right time in the right place as cookies are phased out? AUDIENCEX CEO and Co-Founder Jason Wulfsohn explores the power and versatility of media mix modeling, or MMM, along with its challenges.
FEBRUARY 17, 2022
FEBRUARY 17, 2022
FEBRUARY 8, 2022
JANUARY 31, 2022
There is a multitude of factors to consider and important decisions to make when creating an advertising budget. AUDIENCEX CEO and Co-Founder Jason Wulfsohn lends his expertise on how many brands will discover efficiency in smaller budgets in less-crowded spaces in 2022.
JANUARY 21, 2022
AUDIENCEX CEO and Co-Founder Jason Wulfsohn is featured as an expert in Forbes, sharing insight on the delicate balance that brands and agencies must find in their budgets as we move forward into the new year.
JANUARY 11, 2022
AUDIENCEX, the leading integrated platform built for omnichannel advertising performance, announced a significant expansion of its analytics and insights capabilities, with a focus on the demands of the post-cookie marketer.
JANUARY 5, 2022
2021
DECEMBER 9, 2021
NOVEMBER 17, 2021
NOVEMBER 3, 2021
AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, today announced multiple senior level hires and promotions across its leadership team. These team additions and promotions reflect continued accelerated revenue growth, driven by several key strategic initiatives, from product development around data and SaaS, to market expansion and M&A.
NOVEMBER 2, 2021
2020 was full of surprises, but perhaps the biggest surprise of all was that despite a global recession, a worldwide pandemic, supply chain headaches, and a zillion other headwinds, including giant swarms of locusts, it was also the biggest shopping season ever. AUDIENCEX CEO and Co-Founder Jason Wulfsohn examines how performance marketers can drive traction during the upcoming holiday window, anticipated to be a period of intense noise and equally intense opportunity.
SEPTEMBER 24, 2021
One of the biggest changes during the pandemic has been the sizable growth of the audio space, with audio entertainment seeing a larger audience and becoming an integral part of more people’s daily routines. AUDIENCEX Co-Founder and COO explores how programmatic audio, shaped by the new realities of Covid, is now in a position to connect with audiences on an entirely different level.
SEPTEMBER 21, 2021
SEPTEMBER 1, 2021
As advertisers wrestled to recalibrate their media spending in the pandemic, they didn’t overlook a “seismic shift” to Connected TV platforms. What does this mean for broadcast TV and its clients? AUDIENCEX Co-Founder and COO Jason Wulfsohn shares his thoughts in an exclusive thought piece for RBR+TVBR.
AUGUST 24, 2021
AUDIENCEX announced its recognition for the third consecutive year on the Inc. 5000 list of “Fastest Growing Companies in America.”
AUGUST 18, 2021
AUDIENCEX COO and Co-Founder, Jason Wulfsohn explains that replacing the cookie is the end goal of billions of investments and millions of marketing dollars—yet even the best of those solutions would apply only to a fraction of all digital advertising.
AUGUST 4, 2021
AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, announced an integration with MediaMath that will offer mid-tier agencies and brands self-serve access to MediaMath’s industry-leading demand-side platform (DSP), with no monthly minimums.
JULY 8, 2021
AUDIENCEX’s VP of Ad Operations, Max Yang explains why marketers shouldn’t be worried about the effects of the impending deprecation of third-party cookies.
JUNE 29, 2021
AUDIENCEX COO and Co-Founder, Jason Wulfsohn, shares how brands can use the interactive features available on Instagram and Facebook stories in order to gain insights about their audiences.
JUNE 24, 2021
AUDIENCEX announces the launch of its dedicated multicultural practice designed to empower marketers to reach and engage diverse audiences with culturally relevant content. The new practice will be led by veteran digital marketer Suzanne Barrozzi as AUDIENCEX’s new Multicultural Sales Director.
JUNE 3, 2021
“In recent years, brands have come to rely heavily on consumer data and behavioral tracking to power their digital campaigns. We need look no further than consumer DTC disruptors like Casper, Warby Parker and Dollar Shave Club – companies with no physical retail presence that have quickly become popular and profitable,” says AUDIENCEX Director of Strategy, Danielle Gale.
JUNE 2, 2021
“In the end, all the automation in the world won’t help you if you don’t have smart people running it according to a clear, strategic and creative vision. People are key to utilizing AI and understanding its value,” says AUDIENCEX COO and Co-Founder, Jason Wulfsohn.
MAY 25, 2021
If you’re not planning the right ad journeys by analysing the most appropriate ad metrics and customer touchpoints, your campaign is not optimized enough. Jason Wulfsohn, Co-Founder and COO of AUDIENCEX weighs in on this and much more in an interview with MarTech Series.
MAY 11, 2021
“The term ‘performance marketing,’ usually connotes a specialized discipline, characterized by the singular use of direct response tactics to drive conversions. Performance marketing has always belonged to the lower funnel,” explains AUDIENCEX Co-Founder and COO, Jason Wulfsohn.
APRIL 16, 2021
AUDIENCEX COO and Co-founder, Jason Wulfsohn, explains that in order to better understand the issue of consumer privacy, we need look no further than Apple’s recent release of iOS 14 and the privacy-driven changes to IDFA that are still to come.
APRIL 13, 2021
AUDIENCEX, the largest independent trading desk, was named one of the fastest-growing companies in the Americas by The Financial Times. The company has rapidly expanded its practice of helping middle-market businesses get more from their marketing dollars, and as a result has seen revenue grow 78% YoY in the first quarter of 2021.
APRIL 06, 2021
AUDIENCEX’s revenue increase in Q1 2021 positions the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth and product development.
MARCH 22, 2021
“Pritchard, spokesperson for the world’s largest advertiser, has positioned his company as an almost omniscient voice representing not only their interests, but the interests of all marketers. But is this a fair assumption?” asks Jason Wulfsohn, AUDIENCEX COO and Co-Founder.
MARCH 16, 2021
AUDIENCEX announced today that the company has been placed at #88 on the Inc. 5000 regional list of Fastest-Growing Private Companies in California, making it the third consecutive year that they received this prestigious ranking.
MARCH 02, 2021
AUDIENCEX Director of Strategy, Danielle Gale, explains how advertisers can prepare for 2022, which is when Google announced it will phase-out the third-party tracking cookie.
FEBRUARY 03, 2021
AUDIENCEX bought BBMG to expand its services chops around performance marketing, as well as its content capabilities, said Jason Wulfsohn, COO and co-founder of AUDIENCEX.
JANUARY 27, 2021
“Agility in all facets of business, especially marketing, will be a key to success,” says AUDIENCEX COO & Co-Founder, Jason Wulfsohn.
2020
DECEMBER 03, 2020
Rather than just giving a joint sales pitch, providing an educational opportunity to clients and prospects is much more effective to help spread your message.
NOVEMBER 18, 2020
With an impressive 994% revenue growth, this three-year expansion can be attributed to the company’s full-funnel digital advertising solutions and creative services for brands and agencies.
NOVEMBER 09, 2020
AUDIENCEX co-founders Jason Wulfsohn, COO, and Reeve Benaron, CEO, credit the variety of the company’s client roster with its ability to withstand this year’s COVID-related market changes. The company had a strong third quarter and is on track for an even better fourth quarter.
SEPTEMBER 01, 2020
AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, will leverage Sugar Integrate in order to seamlessly connect its CRM with other customer-facing systems and business processes to better serve its clients.
AUGUST 12, 2020
Following their ranking in 2019, this marks the second year that AUDIENCEX has been named to this prestigious list, with an impressive three year growth of 994%.
JULY 14, 2020
AUDIENCEX VP of Client Services, Stephanie Denevan discusses a few powerful strategies to help brands maintain visibility, engage with their best customers and find new ones.
JUNE 30, 2020
“AUDIENCEX was a valuable partner for us in the face of many unknowns and challenges that arose with COVID in Q2 by making changes rapidly to budgets and strategy to support our campaigns.” —Brian Becerra, Performance Manager at Swish
APRIL 27, 2020
Turning to programmatic advertising can help achieve your goals and build your brand. These five tactics will help build brand awareness with programmatic advertising, according to AUDIENCEX VP of Client Services, Stephanie Denevan.
APRIL 22, 2020
AUDIENCEX’s Director of Marketing, Michel Benjamin, explains how to use programmatic advertising to promote your brand and keep business running as close to normal as we can.
APRIL 05, 2020
This ranking highlights AUDIENCEX as one of top 500 businesses across North and South America for whom innovation and creativity has yielded significant multi-year growth, traits which will enable those companies highlighted to thrive even during this time of economic uncertainty.
MARCH 19, 2020
The new AUDIENCEX Growth Fund will provide brand and agency partners a strategic media consultation, 25% match on purchased media impressions within their campaign and complimentary creative to power their media plans.
MARCH 18, 2020
AUDIENCEX, today announced the launch of a new $1,000,000 Growth Fund to help mid-market advertisers and agencies unlock new revenue during the second quarter of 2020.
FEBRUARY 26, 2020
AUDIENCEX, the largest independent trading desk built for performance marketers and agencies achieved a growth rate of 441% in the last two years. The other companies on this list show stunning rates of growth across all industries in California.
FEBRUARY 15, 2020
AUDIENCEX COO, Jason Wulfsohn, discusses the top 3 strategies that marketers should be using in order to expand their audiences across channels.
JANUARY 10, 2020
AUDIENCEX, the largest independent trading desk for performance agencies and brands, announces a multi-million dollar investment from Decathlon Capital Partners to help drive continued company growth and market expansion.
JANUARY 03, 2020
AUDIENCEX Director of Strategy, Joe Horine explains why retail marketers must be prepared to look beyond the confines of in-store vs. online to appeal to ever-evolving shopping behaviors.
2019
NOVEMBER 19, 2019
The four sectors generating the fastest growing businesses over the last three years include energy tech, software, digital content/media & entertainment, and medical devices. AUDIENCEX, a leader in the digital content space was featured along with many other prominent companies.
NOVEMBER 11, 2019
Attributing 709% Revenue Growth to Full-Funnel Digital Performance Solutions as well as High-Impact Creative for Brands and Agencies.
NOVEMBER 08, 2019
If you ever catch yourself awake at night wondering who the fastest-growing technology companies in Los Angeles might be, wait no longer.
SEPTEMBER 26, 2019
Build versus buy as it relates to programmatic advertising and building out a trade desk.
SEPTEMBER 19, 2019
Lauren Hutton, AUDIENCEX’s VP of Technology, joins the MarTech Podcast to give an overview of the industry, including how a trade desk works and the benefits of working with multiple DSPs in one platform.
AUGUST 30, 2019
A Q&A on Reeve’s journey into tech, programmatic media, challenges, AUDIENCEX, data, strategy, work habits, and advice.
AUGUST 21, 2019
Result of our Inc. 5000 ranking
AUGUST 14, 2019
Inc. Magazine today announced that AUDIENCEX is No. 416 on its annual Inc. 500 list, the most prestigious ranking of the nation’s fastest-growing private companies.
JULY 17, 2019
This article will serve as the basic survival guide marketers need to find the right tech partners in desperate times. When your inbound marketing platform or CRM suddenly goes belly-up, how will you know if you’re really finding the best partner for the business outcomes you seek – or just buying snake oil? This article from Shane Taylor of AUDIENCEX will help marketers ask the right questions and get the answers they desperately need – quickly!
JULY 05, 2019
A Q&A on Jason’s journey into tech, AUDIENCEX, partnership with Marin, growth/strategy, work habits, and advice.
JUNE 19, 2019
Growth, positioning, and new C-suite hires
JUNE 10, 2019
Thoughts on the future of advertising from experts in the industry
JUNE 09, 2019
Lauren Hutton, VP of Technology at AUDIENCEX, offers marketers, regardless of how tech-savvy they are, the guidance they need to find the tech partners they need to meet their goals. Beyond technology, Hutton’s list of tips and questions will help marketers (both at brands and agencies) find tech partners that match their business needs, their culture and their need for transparency.
MAY 02, 2019
If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In this article, Shane shares why marketers must remember the upper funnel.
APRIL 18, 2019
AUDIENCEX a provider of digital marketing solutions for mid-market businesses, has struck an exclusive partnership with Marin Software, an ad management solutions company.
APRIL 09, 2019
AUDIENCEX announced an exclusive partnership with Marin Software, a SaaS ad management platform for performance-driven advertisers and agencies, expanding our ability to drive efficient, scalable growth across search, social, & ecommerce campaigns.
APRIL 04, 2019
While SMBs may face smaller teams and budgets, they now have many more tools to amplify their resources—particularly in search and social media. In this article, Chris Clark shares the five reasons SMB marketers should consider digging deeper into search & social.
FEBRUARY 22, 2019
Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time. Whether those tests soar or falter depends on one important question: Are marketers setting up their campaigns to succeed, or are they tethering their potential? In this article, Alvaro Fajardo shares 5 key best practices to consider when foraying into DCO.
FEBRUARY 05, 2019
Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Now, as more marketers take control of their campaigns, they seek to align data and creativity with nonlinear customer journeys. In this article, our very own Jason Wulfsohn shares his thoughts on the state of DCO & what it means for marketers.
2018
DECEMBER 24, 2018
Self-serve DSPs are making programmatic advertising more accessible to mid-sized companies. In his earlier article, Darryl Singer shared how these companies can determine if they are ready for self-service. Now, Brittany Wray, Self-Serve Manager, AUDIENCEX, offers advice for marketers who have made the decision to dip their toes into self-service.
DECEMBER 12, 2018
Is your company ready for self-serve programmatic advertising? There are plenty of myths around self-serve, but it’s not as scary as you think. Learn all the questions you need to ask – and all the answers you need to hear – to make the right decision for your organization in this article by Darryl Singer, VP Technology & Partnerships, AUDIENCEX.