To target ad buys based on channel or demographic information alone is to bake a cake with only half the ingredients and no instructions. Sure, something will result from the effort, but it won’t be anything to write home — or in this case, tell the client or the CMO — about.
Recently, a few members of the AUDIENCEX team joined hundreds of other volunteers for a beach cleanup event in Venice organized by Heal the Bay.
More than ever, marketers are being pulled in multiple directions, tasked with creatively expressing their brand while improving the ROI on their efforts.
For the past few months, the digital marketing space has been abuzz about the general data protection regulation, or GDPR, and what it means for the future of digital advertising.
In 2018, digital media spending will surpass traditional media for the very first time. Traditional media still plays a crucial role in reaching consumers, but each new internet connected device, social network, and cutting edge app disrupts the old model, giving marketers a new point through which they can interact with their target customers.
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads more than the game itself. The biggest award show in advertising is focused on creative. The best scenes in the most famous TV show about advertising were often the creative pitches that wowed the clients.
Data is the currency of innovation in the technology space, and digital advertising is no different. A little more than half of marketers worldwide are integrating data into their tech stacks, according to research published by eMarketer, and another 43% are discussing doing so.
Last year saw significant upheaval in the digital marketing space, including changes to how ads could be targeted and a renewed look at brand safety. This year is shaping up to be no different. While 2018 will present plenty of opportunities for marketers, as outlined in our recent report, seizing those opportunities – and successfully riding the wave of disruption – is only possible with access to best-in-class technology.
In the realm of digital marketing, 2017 was nothing if not dramatic.
We saw programmatic become increasingly dominant. We saw newer innovations, such as Dynamic Creative Optimization and Programmatic Native, shake up the scene. We banded together to fight back, on behalf of our clients, against bot fraud and threats to brand safety. And we significantly expanded our partnership with Sizmek to help our clients stay strong, nimble, and competitive in a landscape defined by constant change.
The recent acquisition of Rocket Fuel by Sizmek, a leader in the ad tech space since 1999, benefits both companies, enriches the digital landscape, and opens exciting new possibilities for AUDIENCEX and our clients.