Creative Specifications
PLATFORMS
Best Practices
Tweet copy should be short with a clear message- the best performing Tweets are only 50-100 characters and include a strong CTA.
Use strong and compelling visuals to help support your tweet. Video traditionally outperforms other creative.
Increase presence by engaging with other relevant brands and public figures for genuine social conversation.
Promoted Ads
| Platform | Type | Tweet Copy | Image Width/Height | Aspect Ratio | Title Length | File Size/Length | File Type |
|---|---|---|---|---|---|---|---|
| Desktop, Mobile | Image Ads | 280 characters | Min Width: 600px Height: Any | 2:1 to 1:1, 16:9 | N/A | 20 MB | JPG or PNG |
| Desktop, Mobile | Video Ads | 280 characters | N/A | 16:9, 1:1 | 70 Characters | 1GB, 15 seconds or less | MOV or MP4 |
| Desktop, Mobile | Carousel Ads | 280 characters | Min Width: 600px Height: Any | 1.91:1 or 1:1 | N/A | 20 MB, 2-6 photos | JPG or PNG |
| Desktop, Mobile | Moment Ads | 280 characters | Min Width: 600px Height: Any | 2:1 to 1:1, 16:9 | N/A | N/A | N/A |
| Desktop, Mobile | Text Ads | 280 characters | N/A | N/A | N/A | N/A | N/A |
Amplify
| Platform | Type | File Size | Video Length | File Type | Aspect Ratio |
|---|---|---|---|---|---|
| Desktop, Mobile | Pre-Roll | Max 1GB | 15 seconds or less, max 2 minutes 20 seconds | MOV or MP4 | 16:9, 1:1 |
| Desktop, Mobile | Sponsorship | Max 1GB | 15 seconds or less, max 2 minutes 20 seconds | MOV or MP4 | 16:9, 1:1 |
Twitter Live
| Platform | Bit Rate | Resolution | Frame Rate | Keyframe Interval | Carousel | Character Count |
|---|---|---|---|---|---|---|
| Desktop, Mobile | 128bps max | 1280x720 recommended 1920x1080 max | 30-60 fps | OBS: Every 3 seconds | Max 5 videos | 280 Characters |
Twitter Takeover
| Platform | File Types | Aspect Ratio | File Size | Hashtag Length | Takeover Description |
|---|---|---|---|---|---|
| Desktop, Mobile | 6 seconds looping GIF, MP4, or static image | 16:9 | 5MB for image, 15MB for GIF | 16 characters | Max 30 characters |
Twitter Takeover
| Platform | Tweet Copy | Poll Options | Poll Copy | Poll Duration |
|---|---|---|---|---|
| Desktop, Mobile | Up to 280 characters | 2-4 options | 25 characters each | Minimum 5 minutes, maximum 7 days |
Conversation Button
| Platform | Tweet Copy | Hashtag | Tweet Copy (Pre-populated) | Headline (Pre-populated) | Thank You Tweet | Thank you text |
|---|---|---|---|---|---|---|
| Desktop, Mobile | 280 characters | 21 characters | 256 characters | 23 characters | 256 characters | 23 characters |
