Creative Specifications
PLATFORMS
Best Practices
Max-width video sees high performance, an optimal creative choice when executing video on Pinterest.
Pinterest encourages creativity and idea discovery. Audiences look to Pinterest for discovery of new ideas and products for their lives.
Creating Pins frequently and consistently is the best way to engage your followers and grow your audience.
Promoted Pins
| Platform | Max Width | Max Height | Format | Aspect Ratio | Small Thumbnail | Large Thumbnail | Description Copy | Title |
|---|---|---|---|---|---|---|---|---|
| Desktop, Mobile | 600px | 1500px | PNG or JPEG | 2:3 | 69x69 | 216x146 | 500 characters max | 100 characters max |
Promoted Video Pins
| Platform | File Type | Max File Size | Video Length | Aspect Ratio | Description Copy | Title |
|---|---|---|---|---|---|---|
| Desktop, Mobile | JPEG, GIF (non-animated), or PNG | 40KB | 15 seconds or less, max 2 minutes 20 seconds | 2:3 | 500 characters max | 100 characters max |
Max-Width Video
| Platform | File Type | Max File Size | Video Length | Aspect Ratio | Description Copy | Title |
|---|---|---|---|---|---|---|
| Desktop, Mobile | MOV, MP4, M4V | Up to 2GB. | Minimum 4 seconds, maximum 15 minutes | Square (1:1) or widescreen (16:9) | 500 characters max | 100 characters max |
