Creative Specifications
SnapChat
PLATFORMS
Best Practices
Keep Ad creative simple and concise with a clear key message. Ads should seek to mirror the bite-sized and linear storytelling of Snaps.
Snapchat recommends keeping duration closer to :05-:06. Snapchat applies a brand name and headline to the upper left corner of your creative.
To prevent overlap, we suggest keeping the top 150 px of the canvas clear of graphics or logos.
Single Image or Video
| Placement | Dimensions | Aspect Ratio | File Type/Format | Audio | Length | File Size |
|---|---|---|---|---|---|---|
| Mobile | 1080x1920 | Video: MP4, MOV, H.264 Encoded Image: PNG or JPEG | PCM or AAC codec, 192 minimum kps, 16 or 24 bit only, 48 KHz sample rate | Stereo AAC audio compression, 128kbps + preferred | 3-180 seconds | Video: 1GB or less Image: 5MB or less |
Story Ads
| Placement | Logo | Image | Headline | Brand Name |
|---|---|---|---|---|
| Mobile | 993x284 .PNG | 360x600, up to 2 MB | 55 characters max | 25 characters |
Collection Ads
| Placement | Type | Format | Duration | File Size |
|---|---|---|---|---|
| Mobile | Thumbnail | JPG or PNG | N/A | 2MB or less |
| Mobile | Image or Video | JPG, PNG, MP4 | :03-:05 | NA |
Snap Filters
| Placement | Canvas | File Size | File Format | Transparency | Buffer Zone |
|---|---|---|---|---|---|
| Mobile | 1080x2340 | 300KB or less | PNG | 50% of the image must be transparent | 310px within top or bottom |
Commercial
| Placement | Canvas | Aspect Ratio | Length | File Formats | File Size | Audio |
|---|---|---|---|---|---|---|
| Mobile | 1080x2340 | 9:16 | 3 to 6 seconds, 7 to 180 seconds extended play | MP4, MOV, and H.264 | 1GB or less | PCM or AAC codec, 192 minimum kps, 16 or 24 bit only, 48 KHz sample rate |
