Creative Specifications



Best Practices

  • Keep Ad creative simple and concise with a clear key message. Ads should seek to mirror the bite-sized and linear storytelling of Snaps.

  • Snapchat recommends keeping duration closer to :05-:06. Snapchat applies a brand name and headline to the upper left corner of your creative.

  • To prevent overlap, we suggest keeping the top 150 px of the canvas clear of graphics or logos.

Single Image or Video

PlacementDimensionsAspect RatioFile Type/FormatAudioLengthFile Size
Mobile1080x1920Video: MP4, MOV, H.264
Encoded Image: PNG or JPEG
PCM or AAC codec, 192 minimum kps, 16 or 24 bit only, 48 KHz sample rateStereo AAC audio compression, 128kbps + preferred3-180 secondsVideo: 1GB or less
Image: 5MB or less

Story Ads

PlacementImageHeadlineBrand Name
Mobile993x284 .PNG360x600, up to 2 MB55 characters max25 characters

Collection Ads

PlacementTypeFormatDurationFile Size
MobileThumbnailJPG or PNGN/A2MB or less
MobileImage or VideoJPG, PNG, MP4:03-:05NA

Snap Filters

PlacementCanvasFile SizeFile FormatTransparencyBuffer Zone
Mobile1080x2340300KB or lessPNG50% of the image must be transparent310px within top or bottom


PlacementCanvasAspect RatioLengthFile FormatsFile SizeAudio
Mobile1080x23409:163 to 6 seconds, 7 to 180 seconds extended playMP4, MOV, and H.2641GB or lessPCM or AAC codec, 192 minimum kps, 16 or 24 bit only, 48 KHz sample rate

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