Facebook + Instagram
Including all three dimensions (rectangle, square, and portrait) per creative concept is reccommended in order to achieve placement scale.
Motion, slideshow, or GIF ads typically see higher engagement.
If only one asset is available, the square is the preferred dimension.
Running on individual placements with only one dimension is not within the best practice due to the machine learning nature of ad placements.
CTAs are from the Facebook pick list as opposed to customizable CTAs. The CTA will be selected off of the best-fit for the objective.
Desktop and Mobile App Ads
Feed Single Image Ads
For the best viewing experience, please view on your laptop or desktop.
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