Creative Specifications

YouTube

PLATFORMS

Best Practices

  • The key with YouTube is to understand the use case of each creative type. For example, video discovery accomplishes discovery objectives while bumper ads aid in brand recall.

  • For creative strategy, place an emphasis on creative through a mix of bumpers, TrueView, sequential ads, retargeting, and other YouTube units for variety and scale.

Video Ads

PlacementFile FormatResolutionFrame RateAspect RatioMaximum FilesizeVideo LengthOptional Companion BannerYouTube URL Landing Page URLCTAHeadline
TrueView In-Stream SkippableVI, ASF, Quicktime, Windows Media, MP4 or MPEG640x360 pixels or
480x360 recommended		30 FPSNative aspect ratio without letter-boxing (examples: 4:3, 16:9)1GB12 seconds to 3 minutes300x60 .jpg, static .gif or .pngRequiredRequiredOptional Optional
TrueView In-Stream Non-SkippableVI, ASF, Quicktime, Windows Media, MP4 or MPEG640x360 pixels or
480x360 recommended		30 FPSNative aspect ratio without letter-boxing (examples: 4:3, 16:9)1GB6 seconds to 15 seconds300x60 .jpg, static .gif or .pngRequiredRequiredOptional Optional
TrueView Video DiscoveryVI, ASF, Quicktime, Windows Media, MP4 or MPEG640x360 pixels or
480x360 recommended		30 FPSNative aspect ratio without letter-boxing (examples: 4:3, 16:9)1GBNo limit300x60 .jpg, static .gif or .pngRequiredRequiredOptional Required* Description: two lines 35 characters maximum
Bumper AdsVI, ASF, Quicktime, Windows Media, MP4 or MPEG640x360 pixels or
480x360 recommended		30 FPSNative aspect ratio without letter-boxing (examples: 4:3, 16:9)1GB6 seconds300x60 .jpg, static .gif or .pngRequiredRequiredNANA
TrueView for ActionVI, ASF, Quicktime, Windows Media, MP4 or MPEG640x360 pixels or
480x360 recommended		30 FPSNative aspect ratio without letter-boxing (examples: 4:3, 16:9)1GB12 seconds to 3 minutes300x60 .jpg, static .gif or .pngRequiredRequiredRequired* 10 characters maximumNA

Overlay Ads

PlacementUnitFile TypeFile Size
Overlay Image480x70GIF, PNG, JPG150KB
Companion Banner300x60GIF, PNG, JPG150KB

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