Creative Specifications

LinkedIn

PLATFORMS

Best Practices

  • Write ad headlines that are under 150 characters. Concise headlines lead to more engagement. Keep descriptive copy under 70 characters.

  • An image size of 1200 x 627 pixels is recommended. Content with larger visuals tend to get up to 38% higher CTR.

  • Feature a clear CTA (call to action), so your audience knows how to act on their interest.

Image Ads

PlatformRatioFile SizeFile TypeDimensionsAdditional Notes
Desktop, Mobile1.9:15MBJPEG, GIF, PNG1200x627The supplied URL will automatically scrape in title and image, but you can also upload images manually.

Video Ads

PlatformNameIntroductory TextLengthFile SizeFile TypeFrame RateAspect RatioAudio FormatVideo HeadlineDestination URL
Desktop, MobileUp to 255 charactersUp to 600 characters3 seconds to 30 minutes75KB-200MBMP4Less than 30 FPSWidth: 640-1920
Height: 360-1920
Aspect Ratio: Between 1.778 and 0.5652		AAC or MPEG4Up to 70 charactersUp to 2000 characters

Carousel Ads

PlatformNameIntroductory TextMax File SizeMax DimensionsFile TypeDestination URL
Desktop, MobileUp to 255 charactersUp to 600 charactersTrade Desk and DV360 150 KB

MediaMath 110 KB		MP4Up to 2000 characters

Message Ads

PlatformDimensionsFile TypeMax File SizeBody Copy
Desktop, Mobile300x250JPEG, GIF (non-animated), or PNG40KB1000 characters max

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