AUDIENCEX helped Xbox with the promotion for the launch of a new product for gamers who love soccer.


Goal

The Xbox brand launched their new product and wanted to build a highly targeted promotional campaign surrounding the launch—reaching soccer enthusiasts and gamers.


Strategy

AUDIENCEX targeted display and mobile ads toward consumers who showed interest in the new product—they may have clicked on it on the website, searched for it, etc. We collected this 1st-party audience data and created a look-a-like campaign to increase its reach. We monitored best performing sites and optimized accordingly (ensuring all ads ran in a brand safe environment).


Results

The product launch was great success and exceeded Xbox goals. The lookalike campaign and highly targeted display and mobile ads drove most of the sales, and as a result, Xbox continues to partner with AUDIENCEX for product launches.

20%

Lift in sales for product launch

100%

CTR over goal

20M

Impressions

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Warner Bros.

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