Consumer apparel brand American Apparel partnered with AUDIENCEX to create an awareness campaign for a relaunch of both their brand and website.
$1.25M
In revenue
20:1
ROAS
15x
Above ROAS and CPA goals
Client:
American Apparel
Vertical:
Retail
Services:
Programmatic Display, Dynamic Creative Optimization
Goal
AUDIENCEX was tasked with developing a creative campaign that would increase exposure to the company’s relaunch, ultimately generating more online sales.
Strategy
AUDIENCEX implemented dynamic creative optimization as well as standard display ads to promote online sales. With hyper-focused custom creatives served via DCO ad units, this campaign effectively drove traffic to the newly relaunched site.
Results
This campaign performed at 15x above the original ROAS and CPA goals, generating $1.25M in revenue with a $75.50 average order value and a 20:1 ROI.
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