Ubisoft, a leading gaming company, partnered with AUDIENCEX to create an awareness campaign for Shape Up, a new fitness game.
0.3%
CTR
2M
Impressions
25% +
Increase in site traffic
Client:
Ubisoft
Vertical:
Retail
Services:
Programmatic Display
Goal
Ubisoft tasked AUDIENCEX with creating a campaign to drive sales of Shape Up, with success to be measured on the degree to which the campaign could drive high CTRs within target audiences.
Strategy
AUDIENCEX deployed a range of tactics that included retargeting site visitors and prospecting fitness enthusiasts and XBox owners. Semantic data, including both contextual and behavioral, was added to build out the audience segments.
Results
The campaign showed strong CTRs that increased substantially throughout the length of the media plan, driving a 25% increase in traffic to purchase pages.
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