Leading telecom provider, T-Mobile partnered with AUDIENCEX to create a campaign that would ultimately help to preserve the environment and reduce costs on printing and postage.
Increase in Paperless Statement Enrollments
T-Mobile’s campaign goal was to target current customers who were still receiving paper statements, encouraging them to opt into paperless statements.
By onboarding the CRM data, AUDIENCEX tapped into available programmatic display, email, and mobile inventory to deliver the message to T-Mobile subscribers offer multiple touchpoints that would increase engagement.
AUDIENCEX delivered over 10 million impressions to T-Mobile subscribers, driving thousands of visits to the mobile site. This resulted in a 31% increase in customers opting for online statements.
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