ASUS partnered with AUDIENCEX to create a full-funnel omnichannel campaign promoting the launch of the new Transformer Book Chi, exclusively in the US.
81%
Decrease in Cost-Per-Click (CPC)
31%
Increase in Site Traffic
14%
Decrease in CPA
Client:
Asus
Vertical:
Technology
Services:
Programmatic Display
Goal
AUDIENCEX designed the campaign to appeal to tech enthusiasts & early adopters, identifying these audiences based on behavioral & contextual data and engaging them through a robust, full-funnel digital campaign. AUDIENCEX built this marketing campaign to drove excitement around the product launch by targeting tech enthusiasts and consumers who had exhibited behaviors indicating that they were in-market for laptops or tablets.
Strategy
To identify tech enthusiasts who were in the market for a new laptop or tablet, AUDIENCEX deployed strategic audience prospecting, leveraging demographic, behavioral, and contextual indicators to identify & build the target audience for the campaign. Once initially engaged, sequential & evolving messaging nurtured prospects through the consideration funnel, improving both conversion rates and the overall ROI.
Results
AUDIENCEX drove a significant amount of users to the ASUS online store while simultaneously decreasing the cost per click throughout the campaign. Site traffic increased 31% during the campaign, along with an 81% reduction in Cost Per Click (CPC). CPA also decreased 14% across channels.
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