Leading hotel brand Sands Resorts partnered with AUDIENCEX to increase brand awareness and grow bookings for its legendary Las Vegas resort.

Goal

The objective of Sands’ campaign with AUDIENCE was to drive travelers to the Sands Resort Las Vegas website and ultimately drive bookings during slower months.

Strategy

AUDIENCEX targeted consumers who had researched travel destinations or made travel related purchases through display and paid social ads on Facebook leading back to the hotel’s website.

Results

The campaign decreased cost per booking by more than 28% and drove eight times more booking than its top competitor.

28%

Decrease in Cost Per Booking

8X

More Bookings Than the Top Competitor

100%

More Site Activity

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