Leading hotel brand Sands Resorts partnered with AUDIENCEX to increase brand awareness and grow bookings for its legendary Las Vegas resort.
Goal
The objective of Sands’ campaign with AUDIENCE was to drive travelers to the Sands Resort Las Vegas website and ultimately drive bookings during slower months.
Strategy
AUDIENCEX targeted consumers who had researched travel destinations or made travel related purchases through display and paid social ads on Facebook leading back to the hotel’s website.
Results
The campaign decreased cost per booking by more than 28% and drove eight times more booking than its top competitor.
