Discover DeSoto, a tourism board for a city on the northwestern border of Louisiana, partnered with aX to launch an advertising campaign driving more attendance to their summer event, Balloons Over DeSoto.
Growth in CTR over previous flight
3rd Party targeting CTR
Client:Discover DeSoto Parish
Services:Programmatic Display, Social
The objective for Discover DeSoto’s advertising campaign for the Balloons Over DeSoto event goal was to drive awareness and exposure for the event in the surrounding areas.
AUDIENCEX targeted 5 DMA’s across Louisiana and Texas with lookalike prospecting, retargeting and behavioral targeting to reach more consumers and drive more attendance for the event.
This campaign click through rate (CTR) increased 76% over the previous flight. Overall CTR was 0.23%, while retargeting and third- party targeting achieved a 0.46% CTR.
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