Discover DeSoto, a tourism board for a city on the northwestern border of Louisiana, partnered with aX to launch an advertising campaign driving more attendance to their summer event, Balloons Over DeSoto.

76%

Growth in CTR over previous flight

0.23%

CTR

0.46%

3rd Party targeting CTR

Client:
Discover DeSoto Parish

Vertical:
Travel

Services:
Programmatic Display, Social

Goal

The objective for Discover DeSoto’s advertising campaign for the Balloons Over DeSoto event goal was to drive awareness and exposure for the event in the surrounding areas.

Strategy

AUDIENCEX targeted 5 DMA’s across Louisiana and Texas with lookalike prospecting, retargeting and behavioral targeting to reach more consumers and drive more attendance for the event.

Results

This campaign click through rate (CTR) increased 76% over the previous flight. Overall CTR was 0.23%, while retargeting and third- party targeting achieved a 0.46% CTR.

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