Livitaly Tours is a family owned travel company dedicated to helping travelers visit and fall in love with Italy. They partnered with AUDIENCEX to bring awareness to their brand and attract new customers.
Prior to working with AUDIENCEX, LivItaly’s Facebook advertising efforts were no longer bringing in new consumers, and they wanted to explore additional avenues to attract new travelers from different demos to sign up for their tours.
AUDIENCEX leveraged display advertising to activate the top of the funnel, with a mix of lookalike prospecting, retargeting, and third-party data targeting to introduce American and Canadian consumers to the LivItaly brand.
The campaign achieved a 12:1 ROAS, far exceeding the goal of 2:1 ROAS. CPA was $54 and the aggregate CPM was $4.81.
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