Livitaly Tours is a family owned travel company dedicated to helping travelers visit and fall in love with Italy. They partnered with AUDIENCEX to bring awareness to their brand and attract new customers.
12:1
ROAS
$54
CPA
$4.81
Aggregate CPM
Client:
LiveItaly Tours
Vertical:
Travel
Services:
Programmatic Display
Goal
Prior to working with AUDIENCEX, LivItaly’s Facebook advertising efforts were no longer bringing in new consumers, and they wanted to explore additional avenues to attract new travelers from different demos to sign up for their tours.
Strategy
AUDIENCEX leveraged display advertising to activate the top of the funnel, with a mix of lookalike prospecting, retargeting, and third-party data targeting to introduce American and Canadian consumers to the LivItaly brand.
Results
The campaign achieved a 12:1 ROAS, far exceeding the goal of 2:1 ROAS. CPA was $54 and the aggregate CPM was $4.81.
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