Leading hotel brand MGM Mirage partnered with AUDIENCEX to create a campaign to increase hotel stays during the slower fall months.
24%
Above CPA Goal
119%
Increased Room Occupancy
4:1
ROAS
Client:
MGM Mirage
Vertical:
Hospitality
Services:
Programmatic Display
Goal
MGM Mirage in Las Vegas was looking to increase site traffic, as well as increase the number of bookings during the slower fall months.
Strategy
AUDIENCEX launched an acquisition campaign retargeting MGM site visitors, and implemented our proprietary in-market audience segmentation tool to expire display ads after 48-hours of the prospects visit to the MGM site. This ensured that the campaign reached the most highly engaged in-market audience.
Results
The campaign surpassed the MGM Mirage CPA goal by 24%. MGM Mirage attributed 119% increased room occupancy to the acquisition campaign, and continued to work with AUDIENCEX to drive more bookings throughout the year.
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