Leading hotel brand MGM Mirage partnered with AUDIENCEX to create a campaign to increase hotel staysduring the slower fall months.

24%

Above CPA Goal

119%

Increased Room Occupancy

4:1

ROAS

Client:
MGM Mirage

Vertical:
Hospitality

Services:
Programmatic Display

Goal


MGM Mirage in Las Vegas was looking to increase site traffic, as well as increase the number of bookings during the slower fall months.

Strategy


AUDIENCEX launched an acquisition campaign retargeting MGM site visitors, and implemented our proprietary in-market audience segmentation tool to expire display ads after 48-hours of the prospects visit to the MGM site. This ensured that the campaign reached the most highly engaged in-market audience.

Results


The campaign surpassed the MGM Mirage CPA goal by 24%. MGM Mirage attributed 119% increased room occupancy to the acquisition campaign, and continued to work with AUDIENCEX to drive more bookings throughout the year.

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