Classic Journeys is an award-winning luxury travel company that offers great cultural excursions, walking tours, and family vacation packages in Europe, Asia, Africa, and the Americas. They partnered with AUDIENCEX to create an awareness campaign geared toward all types of travel enthusiasts.
34%
Decreased CPA
25%
Increase in Site Visitors
19%
Increased CTR
Client:
Classic Journeys
Vertical:
Travel
Services:
Programmatic Display, Search and Social
Goal
The goal for this campaign was to drive leads to Classic Journeys’ site and increase conversions in the form of tours booked.
Strategy
AUDIENCEX developed an omni-channel digital strategy for Classic Journeys, centered around data-driven advertising across display, paid search and social to identify new in-market travelers. We used third-party data to identify high income adults in specific DMAs, and used dynamic creative optimization (DCO) to show different audience groups messages that was most likely to resonate with each consumer group.
Results
The campaign drove a 25% increase in site visitors, and a 19% increase in CTR. Overall, CPA decreased by 34% over the course of the campaign, leading to a significant uptick in new tours booked.
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